2. An analysis of Communication Process
suggest two basic features about
communication
1. The presence of some universal elements
in all human communication
2. Some basic facts about the nature of
communication
3. PRESENCE OF SOME UNIVERSAL ELEMENTS
I. The communication environment
II. Use of symbols
III. The mental filters
4. SOME BASIC FACTS ABOUT THE NATURE OF
COMMUNICATION
I. Perfect communication is impossible
II. Meaning is not out there
III. Personality communicates
IV. Empathy
5. PROCESS OF PREPARING EFFECTIVE BUSINESS
MESSAGES
These messages are
of great significance
Enhances business, create goodwill, retain
customers and determine the efficiency
To prepare it we need to
Plan , organize , draft , revise , edit and
proofread ( use of 7 C’s)
6. FIVE PLANNING STEPS
1. Identify the purpose
2. Analyze the audience
3. Choose the ideas
4. Collect Data to support ideas
5. Organize the message
7. FORMAL AND INFORMAL CHANNELS OF
COMMUNICATION
Formal Communication
Normally controlled by manager or the people
occupying similar positions in an organization
e.g Reports, records, orders, instructions, sales
presentations, publicity material etc.
This communication is taken great care off and
known as Chain or Line of Command.
8. FORMAL
Advantages;
Great care is taken
Cover an ever-widening distance as the
organization grow
Due to filter information keep the higher
mangers from getting bogged down with it
Consolidate the organization and satisfy the
managerial position
9. FORMAL
Limitations
Inhibit the way of free flow of Communication
Time Consuming
More Expensive
Red-Tapism and Delay tactics
10. INFORMAL COMMUNICATION
Man’s instinct to communicate with his fellows
whatever he feels or thinks.
People are fond of spreading rumors in this
communication i.e Rumor Mill.
It is Known as Grapevine
Grapevine becomes active when there is
Feeling of Uncertaininty
