The document discusses the evolution of the internet from Web 1.0 to Web 2.0 and the rise of social media. It provides definitions of Web 2.0 as interactive and collaborative elements of the world wide web and social media as platforms that support interactive user information sharing and communication. Statistics are presented on internet usage in Europe, with most Europeans online daily, high use of mobile devices, social media posting and online purchases. The growth of smartphones and tablets is said to significantly reduce barriers to digital customer service. Various social media categories and tools are outlined for connecting, sharing, collaborating and reflecting. Further reading and listening materials are recommended for additional information.

1. Module 3 – Introduzione
all’uso dei Social Media per PMI
http:www.learning2gether.eu
Panoramica sul Web
2.0
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

2. Web 1.0 -> Web 2.0
Web 1.0:
Piattaforma one-tomany
http:www.learning2gether.eu
Web 2.0:
Poattaforma manyto-many
Source: http://hinchcliffe.org/img/web1vsweb2.png
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

3. Web 2.0 e Social Media
http:www.learning2gether.eu
Web 2.0: gli elementi
interattivi e collaborativi del
the world wide web.
(http://en.wikipedia.org/wiki/Web_2.0)
Social Media: tutti i media
(piatatforme) che supportano
gli utenti nello scambio
interattivo di informazioni e
nella comunicazione
reciproca.
(http://en.wikipedia.org/wiki/Social_media)
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

4. Come il mondo
sta usando i Social Media
http:www.learning2gether.eu
http://www.youtube.com/watch?v=cgP8Wu
CXIOQ
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

5. Come il mondo
sta usando i Social Media
http:www.learning2gether.eu
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

6. Comportamenti Internet
 76 % degli europei sono abitualmente
on line; il 60% ogni giorno
 32% accedono a Internet da dispositivi
mobili
 60% dei giovani usano Internet in
movimento
 Più del 80% degli utenti cercano su
Internet beni o servizi
 50% degli utenti Internet postano sui
Social Media
 59 % degli utenti Internet hannno
acquistato beni/servizi online
http:www.learning2gether.eu
Foto: violetkaipa - Fotolia
Dati basati su: Eurostat Statistics in focus 50/2012; 18/12/2012
http://epp.eurostat.ec.europa.eu/cache/ITY_OFFPUB/KS-SF-12-050/EN/KSSF-12-050-EN.PDF
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

7. Mobile Internet
Grazie alla crescita
esponenziale di
smartphones e tablets le
barriere all‘ingresso del
mondo del digital customer
service sono
significativamente
diminuite.
http:www.learning2gether.eu
Foto: violetkaipa - Fotolia
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

8. Social Media Categorie e strumenti
http:www.learning2gether.eu
• Connettersi, scambiare
e comunicare
• Pubblicare
• Collaborare
• Riflettere
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

9. Ulteriori approfondimenti
http:www.learning2gether.eu
Da leggere:
 http://www.itu.int/ITUD/asp/CMS/Events/2012/socialmedia/S1_Alan_Alegre.pdf
 http://www.parl.gc.ca/content/lop/researchpublications/2010-03e.htm
 http://www.accenture.com/SiteCollectionDocuments/PDF/Accentu
re-Mobile-Web-Watch-Internet-Usage-Survey-2012.pdf
 http://www.hubspot.com/marketing-webinars/small-businesssocial-media-case-studies-archive
Da ascoltare:
 http://www.youtube.com/watch?v=Li79SoUaq5k&list=UUpgOA_2P
gxytY095LqoOkug&index=2
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.