The document provides a checklist for creating a Facebook page for a business. It lists 5 sections of considerations for setting up the page, including choosing a name and URL, customizing the page with photos and descriptions, engaging followers with original posts and events, monitoring insights and feedback, and maintaining the page over time. The checklist was created by students in a pilot course on social media training.

1. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Esercitazione
12 03 2014
Creare una pagina
Facebook-
la check list per
l‘impresa

2. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euCHECK LIST 1
• Ricordarsi che è meglio abbinare la pagina a
un profilo Facebook (maggiori funzionalità)
• Scegliere il nome pagina (attenzione: oltre i
200 "Mi piace" è difficile cambiarlo) e
l'indirizzo URL
• Dopo l'iscrizione, passare alla creazione della
pagina (occhio a condizioni d'uso Facebook)

3. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euCHECK LIST 2
• Decidere la tipologia di pagina più adeguata
(impresa locale aperta al pubblico?...)
• Personalizzare la pagina con foto profilo e di
copertina.
• Redigere la descrizione: ubicazione, eventuali
orari di apertura ed estremi di contatto
(telefono, fax, email), account social/web…

4. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euCHECK LIST 3
• Definire frequenza e tipologia dei post
(occhio alla lunghezza)
• Essere creativi e originali nei contenuti!
• Inserire ulteriormente immagini e video per
aumentare interesse.
• Creare eventi della pagina in modo tale da
aumentare l'attesa

5. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euCHECK LIST 4
• Utilizzare foto creative ed originali
• Valutare se integrare infographics
• Creare collegamenti con altri Social Media
• Farsi conoscere attraverso plugin su altri siti
(ad es. "Seguici su Facebook")

6. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euCHECK LIST 5
• Tenere in considerazione feedback (likes e
commenti)
• Monitorare e aggiornare in maniera costante
la pagina (Insights)
• Monitorare la concorrenza, mettendo anche
dei likes su aziende che vendono prodotti e
servizi simili

7. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euBUON LAVORO!
Check list elaborata dagli allievi del corso pilota
SOCIAL MEDIA TRAINER
progetto europeo LEARNING2.0GETHER
(http://www.learning20gether.eu)
Supervisione: Dott.ssa Luisa Puppo – CLP Genova