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This document provides guidance on using Facebook for business purposes. It recommends developing a social media strategy, posting engaging content like customer feedback rather than overly promotional content, interacting with followers by responding to comments, and following best practices such as being authentic and addressing any negative comments respectfully. Posts should be short, easy to understand, and may include images but not long videos or links. The document also cautions that Facebook is not a sales platform and provides tips on increasing post reach and engagement.

Modulo 5 – Facebook per PMI

http:www.learning2gether.eu

• Postare su Facebook
• Interagire
• Buome Prassi

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

Postare su Facebook

http:www.learning2gether.eu

• Facebook non è una
piattaforma di vendita
• Occorre strategia/piano per i
social media (Cosa vuoi
ottenere e come?)
• Monitora e metti a punto le
attività

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

Postare su Facebook

http:www.learning2gether.eu

• Sii autentico (se cerchi di
essere un altro alla fine ti
scoprono)
• Sii coerente

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

Postare su Facebook

http:www.learning2gether.eu

Ragioni principali del “non mi
piace” una pagina
• L’azienda posta troppo
• Contenuti ripetitivi e noiosi
• Contenuti eccessivamente
promozionali

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

Postare sui Facebook

http:www.learning2gether.eu

www.flickr.com/photos/92501682@N00/5067471752/

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

Postare su Facebook

http:www.learning2gether.eu

• Post non troppo lunghi (< 4 righe su Facebook)
• Post facilmente comprensibili
• Postare immagini è ok (rendono la pagina più
“visiva” e agevole da leggere)
• Video e links spesso non sono abbastanza
semplici (devi guardare il video o cliccare il
link).
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

Postare su Facebook

http:www.learning2gether.eu

Cosa funziona su Facebook?
• I pareri dei clienti (feedback,
quesiti sui prodotti, ecc.)
• News aziendali
• Argomenti quotidiani
• Suscitare emozioni

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

Postare su Facebook

http:www.learning2gether.eu

• Clicca “mi piace” sulla
pagina della concorrenza e
segui i loro post
• Nonn postare mai sulla
pagina di un concorrente
(legge della concorrenza)

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

Postare su Facebook

http:www.learning2gether.eu

Modi ok di aumentare la tua
portata:
• Gare
• Omaggi, gadget
Linee guida delle pagine
https://www.facebook.com/p
age_guidelines.php
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

Postare su Facebook

http:www.learning2gether.eu

Quando e quanto spesso – qualche spunto
• Mattino
• Dopo l’orario di lavoro
• Weekend
• “Meno c’è meglio è”, ma su Facebook almeno
una volta al giorno

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

Interagire

http:www.learning2gether.eu

• L’interazione e il
coinvolgimento degli
users è il perno di
Facebook
• Rispondi ai commenti
dei tuoi Fan (chi ha
cliccato “mi piace”
sulla tua pagina)
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

Interagire

http:www.learning2gether.eu

EdgeRank
I post della tua pagina no saranno mostrati a
tutti i tuoi fan. L’EdgeRank determina se saranno
mostrati.
Clicca: http://leaderswest.com/wpcontent/uploads/2013/04/102.jpg
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

Interagire

http:www.learning2gether.eu

EdgeRank
Se posti contenuti
interessanti che attivano
interazioni l’EdgeRank
aumenta e il tuo
prossimo post potrebbe
essere visualizzato a più
user.
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

Interagire

http:www.learning2gether.eu

Le persone possono postare commenti negativi
• Prendili seriamete
• Sii educato
• Scusati se hai sbagliato
• Correggi con cortesia se sbagliano
Cerca sempre di risolvere il vero problema

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

Buona Prassi

http:www.learning2gether.eu

• Add a best practice in your language

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

Turismo esperienziale Luisa Puppo

4 Twitter e i social per comunicare e e gestire

CIV SOCIAL STREET - i social media per la pubblicazione di contenuti

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Flick, Picasa, Instagram per la pmi a confronto

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