The document discusses various social media tools that small and medium-sized enterprises can use for communication purposes. It provides information on Skype, Google+, LinkedIn, Facebook, and Twitter, describing their main functions and how businesses can utilize them, including examples of best practices. Guidelines are given on using tools like Skype for instant messaging, video conferencing, and file sharing, as well as setting up business pages and engaging with audiences on Google+, LinkedIn, Facebook and Twitter.

1. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Module 9 – Other
Social Media Tools
Classification of
Social Media

2. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euSocial Media
Social Media stands for all media (platforms)
supporting its users in the interactive exchange
of information and in mutual communication.
(http://en.wikipedia.org/wiki/Social_media)

3. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euOverview

4. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Social Media Classification/
Functionality
Connect, exchange
and communicate
Publication
Collaboration
Reflection

5. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Module 9 – Other
Social Media Tools
Social Media Tools
for SMEs for
Communication

6. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Social Media Tools
for Communication

7. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Communication
with Skype
Easy to use for:
• Instant messaging/online chat
with 1 or more people
• Live online discussions with 1 or more people
• Video conferences for 1 to 1 conversation
• Exchanging files
• http://www.skype.com/en/

8. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
How to use Skype
in daily business
• Chat function to easily communicate with your
colleagues, exchange short information
• Chat function to be used as minutes function
when having an online meeting
• Organise team meetings online if your
colleagues work in a different place

9. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
How to use Skype
in daily business
• Support tool, e.g. to offer customers a support
service through Skype
• Build your own online network with relevant
colleagues, partners and customers to easily
stay in contact with them

10. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Communication
with Google+
• Social Network from Google
• Over 500 million registered users
Relevant Google+ Functionalities
• “Circles” followers/friends can easily be organised into “circles” for
sharing
• “Hangout”: live online video communication tool; can be streamed
online on YouTube
• “Communities“ to share information, news etc. on specific topics
• “Google+ Business Page”: organisations and institutions can set up a
Google Business Page

11. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euBest Practice on Google+
Cadbury -
https://plus.google.com/+CadburyUK/posts
Social is central to Cadbury’s digital marketing
strategy and it was among the first brands to
begin experimenting with G+.

12. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euLinkedIn
• World’s largest business network
• Possibility to set up a company page with
status updates
-> 3 million company pages
• Join thematic groups to contribute to the
discussions or to outline your company’s
expertise in that specific field
• http://linkedin.com

13. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euLinkedIn
• Post content relevant to your followers but
less about how great your company is
• Listen to your audience, read comments
• Add an image to welcome visitors and
showcase your brand
• List your company’s Products & Services to tell
your target audience what you have to offer

14. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euBest Practice on LinkedIn
1. Overdrive Interactive
http://www.linkedin.com/company/42954?trk=tyah
An example of a company using company status updates well, sharing helpful content
from themselves as well as others to ensure they keep their LinkedIn company page
regularly updated with content for their followers.
2. PR 20/20
http://www.linkedin.com/company/pr-20-20
PR 20/20’s Company Page is a great example of one that is effectively making use of
company status updates, regularly sharing blog posts and reports they've created as well
as third-party coverage of their brand. This drives traffic from LinkedIn back to PR 20/20's
website and positions them as a thought leader within the LinkedIn community.

15. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Other Communication
Tools
• Facebook - see module 5
• Twitter - see module 7