The document discusses 5 common myths about Lean UX. It asserts that Lean UX is not the same as minimal UX, that it is more than just UX combined with Agile development, and that while it minimizes some upfront research, research is still important. Additionally, Lean UX is not wasteful and does not involve only new techniques, but builds on existing UX methods. The document advocates measuring the effectiveness of minimal viable products to reduce uncertainty for startups.

2. Bernard
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3. Life’s too short to build something
nobody wants!
- Ash Maurya

4. 5 Myths of LeanUX

5. Myth 1
Lean UX = Minimal UX

6. Lean UX ≠ Minimal UX
Lean in this context doesn’t mean least or minimal. Doing
Lean UX doesn’t mean doing the least amount of user
experience work you can get away with.

7. Myth 2
Lean UX = UX + Agile

8. Lean UX ≠ UX + Agile
Agile is a development methodology for programming that breaks
large projects into small manageable chunks. UX in an Agile
environment is NOT Lean UX.

9. Myth 3
Lean UX minimizes up-front research

10. Lean UX minimizes up-front research
In Lean UX, doing research upfront about your
customers/users is critical. BUT you do just
enough to answer the experiment at hand.

11. Myth 4
Lean UX = Wasteful

12. Lean UX ≠ Wasteful
Waste is any human activity which absorbs
resources, but creates no value.

13. Myth 5
Lean UX is all new

14. Lean UX is not all New
Lean UX uses the same techniques and tools
that UX people have been using for decades.

17. “A Startup is a human institution designed
to deliver a product or service under
conditions of extreme uncertainty”
– Eric Ries

23. LEARN

26. BUILD

32. Reducing the scope of your MVP not only shortens your
development cycle, but also removes unnecessary
distractions that dilute your products messaging.

33. MEASURE