Download as PDF, PPTX
Uploaded bySusan Weinschenk
5 Myths of Lean UX
The document addresses five common myths about Lean UX, clarifying that it does not equate to minimal user experience, is distinct from Agile, and does not minimize upfront research. It emphasizes that Lean UX is rooted in Lean Startup principles, which involve testing ideas through experiments and iterative learning. Additionally, it asserts that Lean UX is not a new concept but rather utilizes established techniques within a critical framework for developing products and services.
More Related Content
5 Myths of Lean UX
- 1. 5 Myths Of Lean UX Susan Weinschenk, Ph.D.! Aka “The Brain Lady”! @thebrainlady! susan@theteamw.com @thebrainlady! susan@theteamw.com Facebook: The Team W Website: www.theteamw.com
- 2. Myth #1: ! ! LeanUX = Minimal UX! ! (UX is User Experience)!
- 3. Myth #1: ! ! LeanUX = Minimal UX! The term “Lean” comes from “Lean Startup”. Lean in this context doesn’t mean least or minimal. Doing Lean UX doesn’t mean doing the least amount of user experience work you can get away with.
- 4. Lean Startup Concepts! Experiments! MVP! Pivot! Uncertainty Tounderstand Lean UX you have to understand Lean Startup. Based on a book by Eric Ries, Lean Startup is a philosophy and process of developing new products and/or services.
- 5. Lean Startup Concepts! Experiments! MVP! Pivot! Uncertainty Describingthe Lean Startup idea thoroughly would take more than I can cover in this slide deck, but I’ll touch on a few of the basic concepts.
- 6. Lean Startup Concepts! Experiments! MVP! Pivot! Uncertainty Insteadof having an idea for a product, service, or feature and then designing and implementing it, you think up “experiments” to test out… Is Idea X a good idea? Will people want it? Is there a market?
- 7. Lean Startup Concepts! Experiments! MVP! Pivot! Uncertainty Onceyou have thought of an experiment to conduct then you create a minimal viable product (MVP) — the smallest viable product you can create that will let you test your idea.
- 8. You come upwith an idea, you create a minimal product to test it, and you collect data on the idea.
- 9. In Lean Startupyour 3 main activities are to Build something to test your hypothesis, then Measure the success, and then Learn from the experiment and decide what to do next — what experiment to run next. You cycle over and over until you know you have a success.
- 10. Lean Startup Concepts! Experiments! MVP! Pivot! Uncertainty Onceyou are done with your experiment then you decide whether to change course (pivot) or continue on with the same idea.
- 11. Lean Startup Concepts! Experiments! MVP! Pivot! Uncertainty LeanStartup is designed to work with uncertainty. If you aren’t sure what product or service people really want, if you aren’t sure what will be successful. It works not just for startups, but any business or organization facing uncertainty.
- 12. Myth #2: ! ! LeanUX = UX + Agile!
- 13. Myth #2: ! ! LeanUX = UX + Agile! Agile is a development methodology for programming that breaks large projects into small manageable chunks. Lots of people have written about adapting UX to an Agile environment. However, UX in an Agile environment is NOT Lean UX.Two different things.
- 14. Myth #3: ! ! LeanUX minimizes up front research!
- 15. Myth #3: ! ! LeanUX minimizes up front research!
- 16. There’s an acronymin Lean Startup: GOOTB. It stands for “Get Out Of The Building”. In Lean Startup doing research upfront about your customers/users is critical. BUT you do just enough to answer the experiment at hand.
- 17. Myth #4: ! ! “Regular”UX is a waterfall!
- 18. Myth #4: ! ! “Regular”UX is a waterfall! There are a few Lean UX books published and they all describe “regular” (i.e. NOT Lean) UX as being this long laborious time consuming expensive process. I don’t think this is necessarily true. I’ve been doing efficient, collaborative UX for many years.
- 19. Myth #5: ! ! LeanUX is all new!
- 20. Myth #5: ! ! LeanUX is all new! Sometimes people writing about Lean UX as though the UX ideas that are used in a Lean Startup process are brand new.They aren’t. Lean UX uses the same techniques and tools that UX people have been using for decades.
- 21. ! NOT A Myth:! ! LeanUX puts UX front and center. It’s the vehicle for implementing businesses, products, and services. ! In Lean Startup UX is not just something you do if you have time. It’s a CRITICAL piece of the whole Lean Startup process.Without UX you can’t do the Lean Startup process.
- 22. ` Susan Weinschenk, Ph.D.! Aka“The Brain Lady”! @thebrainlady! susan@theteamw.com Facebook: The Team W Website: www.theteamw.com