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Lean UX A plead for UX as part of the development cycle
Pureplexity Technologies evolve, new opportunties arise. Touch, weband mobileapplications open a wide range of interactivity beyond the computer screen. Our passionfor technologyin combination with UX Design en Usability Makes us Powerful.
Best of 2 Worlds Development .NET Environment WPF & Silverlight HTML 5 Mobile for WP7 and other devices Touch technology: Surface, Multi-touch, Projection, tablet Usability & UX Usability Research Information-architecture Interface & Interaction design Creative Design Touch, mobile & web design
The Buzz words C’est quoi UX?
The buzz words Usability UX Design User Experience Learnability Functionality
Learning Curve
Learning Curve
Lean User Experience The next buzz word ;-)
Lean = maximize customer value + minimize waste Eliminating waste along entire value streams, instead of at isolated points, creates processes that need less human effort, less space, less capital, and less time to make products and services at far less costs and with much fewer defects, compared with traditional business systems. Companies are able to respond to changing customer desires with high variety, high quality, low cost, and with very fast throughput times. Also, information management becomes much simpler and more accurate.
Lean = for manufacturing? Lean applies in every business and every process. It is not a tactic or a cost reduction program, but a way of thinking and acting for an entire organization.
Lean UX? Implementation of a structured improvement process in the development cycle to create a maximum user experience.
Lean UX? ,[object Object]
Cut costs:
Decreasing Development time
Decreasing need for helpdesk / support
Less functional bugs
Increase revenue:
Happy customers talk!
Great UX = more sales,[object Object]
1. Business Analysis Situational Analysis Target Group Analysis Needs Analysis User Analysis FOCUS GROUPS OBSERVATIONS INTERVIEWS PERSONAS CONCURRENTIE-ANALYSE EXPERT REVIEW
CASE: New Holland OBSERVATIONS INTERVIEWS
CASE: New Holland OBSERVATIONS INTERVIEWS
2. Functional Analysis Needs Analysis Functionalities Information Architecture SCENARIOS USE CASES TASK FLOW ANALYSIS CARD SORTING MOCK-UPS / WIREFRAMING
CASE: New Holland MOCK-UPS / WIREFRAMING
CASE: Mijn ADMB Portaal CONCURRENTIE-ANALYSE EXPERT REVIEW MOCK-UPS / WIREFRAMES Lopend project
3. DESIGN Kwaliteitscontrole Creativiteit vs Functionaliteit MOCK-UPS / WIREFRAMING QUALITY CONTROL

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A plead for Lean UX