SlideShare a Scribd company logo
A M R I T A A V I Y E N T E
H F 7 7 0 – S P R I N G 2 0 1 3 B E N T L E Y U N I V E R S I T Y
ROLE OF PROTOTYPING
IN LEAN UX
AGENDA
• About Me & Why Lean UX
• Lean UX Concepts
• UX, Agile UX, Lean UX
• Lean Startup / Lean UX
• Foundations of Lean UX
• Role of Prototyping in Lean UX
Role of Prototyping in Lean UX 2
ABOUT ME AND WHY LEAN UX
• Software Engineer
• Agile experience
• Design
• Learning UX
• Startup
• Obsessed with “Lean…” (but not an expert, yet!)
Role of Prototyping in Lean UX 3
LEAN UX CONCEPTS
Role of Prototyping in Lean UX 4
The LEAN Startup
- Eric Ries
LEAN UX: Applying
Lean Principles to
Improve User
Experience
- Jeff Gothelf
UX for LEAN Startups
- Laura Klein
UX, AGILE UX, LEAN UX
Role of Prototyping in Lean UX 5
LEAN STARTUP / LEAN UX
Build
Product
MeasureData
Learn
Ideas
Think
Make
Check
Eric Ries Build-Measure-Learn Feedback loop Think-Make-Check UX Cycle
LEAN STARTUP + UX = LEAN UX
Role of Prototyping in Lean UX 6
FOUNDATIONS OF LEAN UX
• Design Thinking
• Agile Software Development
• Lean Startup Principles
Role of Prototyping in Lean UX 7
DESIGN THINKING
“Design thinking is a discipline that uses the designer’s
sensibility and methods to match people’s needs with
what is technologically feasible and what a viable
business strategy can convert into customer value
and market opportunity”
- Tim Brown (CEO, IDEO)
Role of Prototyping in Lean UX 8
• Work towards product goals via ideation, prototyping,
implementation and learning steps
• Solution focused approach to problem solving
AGILE SOFTWARE DEVELOPMENT
Role of Prototyping in Lean UX 9
LEAN STARTUP PRINCIPLES
• Build
• Turn ideas into products
• Measure
• Get feedback from users
• Learn
• Learn if pivoting is needed
• MVP (Minimum Viable Product):
• Smallest version that you can build to test your hypothesis
• Requires least amount of effort and development time
• Prototyping plays an important role in building the MVP
Role of Prototyping in Lean UX 10
ROLE OF PROTOTYPING IN LEAN UX
• “Lean UX is where Prototyping shines”
- Jeff Gothelf (UX Designer and Author-Lean UX: Applying Lean
Principles to Improve User Experience)
• Allows the designer to build the product experience
putting in minimum amount of effort and iterate
based on feedback.
Role of Prototyping in Lean UX 11
ROLE OF PROTOTYPING IN LEAN UX
• Choosing the right tool for prototyping based on
what is to be learned from the MVP
Prototype/Fidelity Tool
Paper Prototypes - Low Paper
Clickable Wireframes - Low OmniGraffle, MS Visio
Mid Axure RP, Adobe Illustrator
High Code
Role of Prototyping in Lean UX 12
LEAN UX CONFERENCE (APRIL 2013)
• “There are no best practices for Lean UX. We are dealing with unknown
unknowns. The land of innovation -Will Evans (Director-UX, TLCLabs)
• Don’t listen to users, instead watch their behavior
- Tomer Sharon (Author, “It’s Our Research”, Sr. UX
Researcher, Google)
• Your user is a person. To to them like one! (Use natural language)
-Bill Beard – Creative Director of Copy (TheLadders)
• Designers are expected to be perfect all the time. And agile doesn’t work
that way. Designers must adopt a sustainable pace (instead of coping with
Agile) -Jonathan Berger - Designer/Developer (Pivotal Labs)
• Nothing kills a new idea faster than common sense
- Luke Williams (Exec Director, Berkley Center fo Entrepreneurship and Innovation)
• Good UX = Good Business - Eewie Chen
(Founder, HaaYaa.com)
Role of Prototyping in Lean UX 13
REFERENCES
• Ries, E. (2012). Lean Startup
• Gothelf, J. (2013). Lean UX.
• Sharon, T. (2012). Lean Startup is Great UX Packaging. Smashing Magazine.
• Brown, T. (IDEO). (2008). Design Thinking. Harvard Business Review.
Role of Prototyping in Lean UX 14
THANK YOU!
Role of Prototyping in Lean UX 15

More Related Content

What's hot

Selling UX to Coders
Selling UX to CodersSelling UX to Coders
Selling UX to Coders
Nitor
 
Building a UX Process at Salesforce that Promotes Focus and Creativity
Building a UX Process at Salesforce that Promotes Focus and CreativityBuilding a UX Process at Salesforce that Promotes Focus and Creativity
Building a UX Process at Salesforce that Promotes Focus and Creativity
uxpin
 
United Creations UI/UX Presentation
United Creations UI/UX PresentationUnited Creations UI/UX Presentation
United Creations UI/UX Presentation
United Creations
 
The Developer-Designer Relationship
The Developer-Designer RelationshipThe Developer-Designer Relationship
The Developer-Designer Relationship
Alex Shirazi
 
Lean UX for non-UX Professionals
Lean UX for non-UX ProfessionalsLean UX for non-UX Professionals
Lean UX for non-UX Professionals
Volker Gersabeck
 
Design Thinking for the Modern Startup
Design Thinking for the Modern StartupDesign Thinking for the Modern Startup
Design Thinking for the Modern Startup
Christopher Cashdollar
 
Mastering UX Design: Learning the basics for future success
Mastering UX Design:  Learning the basics for future successMastering UX Design:  Learning the basics for future success
Mastering UX Design: Learning the basics for future success
Alex Shirazi
 
"What Are the Key Differences between UI and UX Design?"
"What Are the Key Differences between UI and UX Design?""What Are the Key Differences between UI and UX Design?"
"What Are the Key Differences between UI and UX Design?"
MITAcademy1
 
Make It Fast: Delivering UX Research to Agile Teams
Make It Fast: Delivering UX Research to Agile TeamsMake It Fast: Delivering UX Research to Agile Teams
Make It Fast: Delivering UX Research to Agile Teams
UXPA Boston
 
Elements of UX Design
Elements of UX DesignElements of UX Design
Elements of UX Design
Memi Beltrame
 
IXDA UX Portfolio: Do's and Dont's
IXDA UX Portfolio: Do's and Dont'sIXDA UX Portfolio: Do's and Dont's
IXDA UX Portfolio: Do's and Dont's
Mike Johnson
 
The UX Design Pocess in Scrum by John Pagonis and Sotiris Sotiropoulos
The UX Design Pocess in Scrum by John Pagonis and Sotiris SotiropoulosThe UX Design Pocess in Scrum by John Pagonis and Sotiris Sotiropoulos
The UX Design Pocess in Scrum by John Pagonis and Sotiris Sotiropoulos
Agile ME
 
Designer vs Developer - A Battle Royal v1.0
Designer vs Developer - A Battle Royal v1.0Designer vs Developer - A Battle Royal v1.0
Designer vs Developer - A Battle Royal v1.0
Nicole Maynard
 
UX Portfolio Workshop for exploreUX
UX Portfolio Workshop for exploreUXUX Portfolio Workshop for exploreUX
UX Portfolio Workshop for exploreUX
Michelle Chin
 
The Role of Design Thinking
The Role of Design ThinkingThe Role of Design Thinking
The Role of Design Thinking
Nipuna Silva
 
Jeff Katz on Prototyping
Jeff Katz on PrototypingJeff Katz on Prototyping
Jeff Katz on Prototyping
Jeff Katz
 
Building a great lean ux team FlowCon SF 2014 - 30min
Building a great lean ux team   FlowCon SF 2014 - 30minBuilding a great lean ux team   FlowCon SF 2014 - 30min
Building a great lean ux team FlowCon SF 2014 - 30min
Ariadna Font Llitjos
 
A Lean Design Process for Creating Awesome UX
A Lean Design Process for Creating Awesome UXA Lean Design Process for Creating Awesome UX
A Lean Design Process for Creating Awesome UX
Annie Wang
 
Bad UX Kills People - #12 Industry Sessions by EDIT. | UX & Responsive Design
Bad UX Kills People - #12 Industry Sessions by EDIT. | UX & Responsive DesignBad UX Kills People - #12 Industry Sessions by EDIT. | UX & Responsive Design
Bad UX Kills People - #12 Industry Sessions by EDIT. | UX & Responsive Design
EDIT. - Disruptive Digital Education
 
Scaling UX in Organizations
Scaling UX in OrganizationsScaling UX in Organizations
Scaling UX in Organizations
uxpin
 

What's hot (20)

Selling UX to Coders
Selling UX to CodersSelling UX to Coders
Selling UX to Coders
 
Building a UX Process at Salesforce that Promotes Focus and Creativity
Building a UX Process at Salesforce that Promotes Focus and CreativityBuilding a UX Process at Salesforce that Promotes Focus and Creativity
Building a UX Process at Salesforce that Promotes Focus and Creativity
 
United Creations UI/UX Presentation
United Creations UI/UX PresentationUnited Creations UI/UX Presentation
United Creations UI/UX Presentation
 
The Developer-Designer Relationship
The Developer-Designer RelationshipThe Developer-Designer Relationship
The Developer-Designer Relationship
 
Lean UX for non-UX Professionals
Lean UX for non-UX ProfessionalsLean UX for non-UX Professionals
Lean UX for non-UX Professionals
 
Design Thinking for the Modern Startup
Design Thinking for the Modern StartupDesign Thinking for the Modern Startup
Design Thinking for the Modern Startup
 
Mastering UX Design: Learning the basics for future success
Mastering UX Design:  Learning the basics for future successMastering UX Design:  Learning the basics for future success
Mastering UX Design: Learning the basics for future success
 
"What Are the Key Differences between UI and UX Design?"
"What Are the Key Differences between UI and UX Design?""What Are the Key Differences between UI and UX Design?"
"What Are the Key Differences between UI and UX Design?"
 
Make It Fast: Delivering UX Research to Agile Teams
Make It Fast: Delivering UX Research to Agile TeamsMake It Fast: Delivering UX Research to Agile Teams
Make It Fast: Delivering UX Research to Agile Teams
 
Elements of UX Design
Elements of UX DesignElements of UX Design
Elements of UX Design
 
IXDA UX Portfolio: Do's and Dont's
IXDA UX Portfolio: Do's and Dont'sIXDA UX Portfolio: Do's and Dont's
IXDA UX Portfolio: Do's and Dont's
 
The UX Design Pocess in Scrum by John Pagonis and Sotiris Sotiropoulos
The UX Design Pocess in Scrum by John Pagonis and Sotiris SotiropoulosThe UX Design Pocess in Scrum by John Pagonis and Sotiris Sotiropoulos
The UX Design Pocess in Scrum by John Pagonis and Sotiris Sotiropoulos
 
Designer vs Developer - A Battle Royal v1.0
Designer vs Developer - A Battle Royal v1.0Designer vs Developer - A Battle Royal v1.0
Designer vs Developer - A Battle Royal v1.0
 
UX Portfolio Workshop for exploreUX
UX Portfolio Workshop for exploreUXUX Portfolio Workshop for exploreUX
UX Portfolio Workshop for exploreUX
 
The Role of Design Thinking
The Role of Design ThinkingThe Role of Design Thinking
The Role of Design Thinking
 
Jeff Katz on Prototyping
Jeff Katz on PrototypingJeff Katz on Prototyping
Jeff Katz on Prototyping
 
Building a great lean ux team FlowCon SF 2014 - 30min
Building a great lean ux team   FlowCon SF 2014 - 30minBuilding a great lean ux team   FlowCon SF 2014 - 30min
Building a great lean ux team FlowCon SF 2014 - 30min
 
A Lean Design Process for Creating Awesome UX
A Lean Design Process for Creating Awesome UXA Lean Design Process for Creating Awesome UX
A Lean Design Process for Creating Awesome UX
 
Bad UX Kills People - #12 Industry Sessions by EDIT. | UX & Responsive Design
Bad UX Kills People - #12 Industry Sessions by EDIT. | UX & Responsive DesignBad UX Kills People - #12 Industry Sessions by EDIT. | UX & Responsive Design
Bad UX Kills People - #12 Industry Sessions by EDIT. | UX & Responsive Design
 
Scaling UX in Organizations
Scaling UX in OrganizationsScaling UX in Organizations
Scaling UX in Organizations
 

Similar to Role of Prototyping in Lean UX

LEAN UX ROUNDTABLE - INTRODUCTION- NYCCHI EVENT, APRIL 2012, NYC
LEAN UX ROUNDTABLE - INTRODUCTION- NYCCHI EVENT, APRIL 2012, NYCLEAN UX ROUNDTABLE - INTRODUCTION- NYCCHI EVENT, APRIL 2012, NYC
LEAN UX ROUNDTABLE - INTRODUCTION- NYCCHI EVENT, APRIL 2012, NYC
Oxford Tech + UX
 
Agile UX af Tina Øvad, Radiometer Medical og AAU
Agile UX af Tina Øvad, Radiometer Medical og AAUAgile UX af Tina Øvad, Radiometer Medical og AAU
Agile UX af Tina Øvad, Radiometer Medical og AAU
InfinIT - Innovationsnetværket for it
 
UX & Design Thinking for BI Applications
UX & Design Thinking for BI ApplicationsUX & Design Thinking for BI Applications
UX & Design Thinking for BI Applications
ibi
 
Design Thinking Dallas by Chris Bernard
Design Thinking Dallas by Chris BernardDesign Thinking Dallas by Chris Bernard
Design Thinking Dallas by Chris Bernard
Chris Bernard
 
Integrating User Experience Design into the Product Lifecycle
Integrating User Experience Design into the Product LifecycleIntegrating User Experience Design into the Product Lifecycle
Integrating User Experience Design into the Product Lifecycle
ICS
 
Lean UX Workshop
Lean UX WorkshopLean UX Workshop
Lean UX Workshop
UX Consulting Pte Ltd
 
What I've Learned about UX Design
What I've Learned about UX DesignWhat I've Learned about UX Design
What I've Learned about UX Design
Ali Rushdan Tariq
 
It's Better To Have a Permanent Income Than to Be Fascinating: Killer Feature...
It's Better To Have a Permanent Income Than to Be Fascinating: Killer Feature...It's Better To Have a Permanent Income Than to Be Fascinating: Killer Feature...
It's Better To Have a Permanent Income Than to Be Fascinating: Killer Feature...
Ultan O'Broin
 
User Experience and Prototyping
User Experience and PrototypingUser Experience and Prototyping
User Experience and Prototyping
Kshitiz Anand
 
UX in an agile environment, 6 December 2016, Copenhagen
UX in an agile environment, 6 December 2016, CopenhagenUX in an agile environment, 6 December 2016, Copenhagen
UX in an agile environment, 6 December 2016, Copenhagen
InfinIT - Innovationsnetværket for it
 
It's Better To Have a Permanent Income Than to Be Fascinating: Killer Feature...
It's Better To Have a Permanent Income Than to Be Fascinating: Killer Feature...It's Better To Have a Permanent Income Than to Be Fascinating: Killer Feature...
It's Better To Have a Permanent Income Than to Be Fascinating: Killer Feature...
Ultan O'Broin
 
Presentation at Plug N Work, Sao Paulo, Brazil
Presentation at Plug N Work, Sao Paulo, BrazilPresentation at Plug N Work, Sao Paulo, Brazil
Presentation at Plug N Work, Sao Paulo, Brazil
UX Consulting Pte Ltd
 
The Importance of UX
The Importance of UXThe Importance of UX
The Importance of UX
Bart Van Hecke
 
Improve UX with proactive and reactive design
Improve UX with proactive and reactive designImprove UX with proactive and reactive design
Improve UX with proactive and reactive design
Serena Doyle
 
User Experience Design + Agile: The Good, The Bad, and the Ugly
User Experience Design + Agile: The Good, The Bad, and the UglyUser Experience Design + Agile: The Good, The Bad, and the Ugly
User Experience Design + Agile: The Good, The Bad, and the Ugly
Joshua Randall
 
Usability & Agile Development
Usability & Agile DevelopmentUsability & Agile Development
Usability & Agile Development
binuvt
 
Boas e Más Práticas para Agile UX
Boas e Más Práticas para Agile UXBoas e Más Práticas para Agile UX
Boas e Más Práticas para Agile UX
Tiago Silva da Silva
 
iAxil Lunch Talk - Lean UX
iAxil Lunch Talk - Lean UXiAxil Lunch Talk - Lean UX
iAxil Lunch Talk - Lean UX
UX Consulting Pte Ltd
 
UX @ Agile - Myths, Legends and the path to success
UX @ Agile - Myths, Legends and the path to successUX @ Agile - Myths, Legends and the path to success
UX @ Agile - Myths, Legends and the path to success
Ran Liron
 
Designer vs Developer
Designer vs DeveloperDesigner vs Developer
Designer vs Developer
Bryan Gulley
 

Similar to Role of Prototyping in Lean UX (20)

LEAN UX ROUNDTABLE - INTRODUCTION- NYCCHI EVENT, APRIL 2012, NYC
LEAN UX ROUNDTABLE - INTRODUCTION- NYCCHI EVENT, APRIL 2012, NYCLEAN UX ROUNDTABLE - INTRODUCTION- NYCCHI EVENT, APRIL 2012, NYC
LEAN UX ROUNDTABLE - INTRODUCTION- NYCCHI EVENT, APRIL 2012, NYC
 
Agile UX af Tina Øvad, Radiometer Medical og AAU
Agile UX af Tina Øvad, Radiometer Medical og AAUAgile UX af Tina Øvad, Radiometer Medical og AAU
Agile UX af Tina Øvad, Radiometer Medical og AAU
 
UX & Design Thinking for BI Applications
UX & Design Thinking for BI ApplicationsUX & Design Thinking for BI Applications
UX & Design Thinking for BI Applications
 
Design Thinking Dallas by Chris Bernard
Design Thinking Dallas by Chris BernardDesign Thinking Dallas by Chris Bernard
Design Thinking Dallas by Chris Bernard
 
Integrating User Experience Design into the Product Lifecycle
Integrating User Experience Design into the Product LifecycleIntegrating User Experience Design into the Product Lifecycle
Integrating User Experience Design into the Product Lifecycle
 
Lean UX Workshop
Lean UX WorkshopLean UX Workshop
Lean UX Workshop
 
What I've Learned about UX Design
What I've Learned about UX DesignWhat I've Learned about UX Design
What I've Learned about UX Design
 
It's Better To Have a Permanent Income Than to Be Fascinating: Killer Feature...
It's Better To Have a Permanent Income Than to Be Fascinating: Killer Feature...It's Better To Have a Permanent Income Than to Be Fascinating: Killer Feature...
It's Better To Have a Permanent Income Than to Be Fascinating: Killer Feature...
 
User Experience and Prototyping
User Experience and PrototypingUser Experience and Prototyping
User Experience and Prototyping
 
UX in an agile environment, 6 December 2016, Copenhagen
UX in an agile environment, 6 December 2016, CopenhagenUX in an agile environment, 6 December 2016, Copenhagen
UX in an agile environment, 6 December 2016, Copenhagen
 
It's Better To Have a Permanent Income Than to Be Fascinating: Killer Feature...
It's Better To Have a Permanent Income Than to Be Fascinating: Killer Feature...It's Better To Have a Permanent Income Than to Be Fascinating: Killer Feature...
It's Better To Have a Permanent Income Than to Be Fascinating: Killer Feature...
 
Presentation at Plug N Work, Sao Paulo, Brazil
Presentation at Plug N Work, Sao Paulo, BrazilPresentation at Plug N Work, Sao Paulo, Brazil
Presentation at Plug N Work, Sao Paulo, Brazil
 
The Importance of UX
The Importance of UXThe Importance of UX
The Importance of UX
 
Improve UX with proactive and reactive design
Improve UX with proactive and reactive designImprove UX with proactive and reactive design
Improve UX with proactive and reactive design
 
User Experience Design + Agile: The Good, The Bad, and the Ugly
User Experience Design + Agile: The Good, The Bad, and the UglyUser Experience Design + Agile: The Good, The Bad, and the Ugly
User Experience Design + Agile: The Good, The Bad, and the Ugly
 
Usability & Agile Development
Usability & Agile DevelopmentUsability & Agile Development
Usability & Agile Development
 
Boas e Más Práticas para Agile UX
Boas e Más Práticas para Agile UXBoas e Más Práticas para Agile UX
Boas e Más Práticas para Agile UX
 
iAxil Lunch Talk - Lean UX
iAxil Lunch Talk - Lean UXiAxil Lunch Talk - Lean UX
iAxil Lunch Talk - Lean UX
 
UX @ Agile - Myths, Legends and the path to success
UX @ Agile - Myths, Legends and the path to successUX @ Agile - Myths, Legends and the path to success
UX @ Agile - Myths, Legends and the path to success
 
Designer vs Developer
Designer vs DeveloperDesigner vs Developer
Designer vs Developer
 

Recently uploaded

一比一原版(UoB毕业证)英国伯明翰大学毕业证如何办理
一比一原版(UoB毕业证)英国伯明翰大学毕业证如何办理一比一原版(UoB毕业证)英国伯明翰大学毕业证如何办理
一比一原版(UoB毕业证)英国伯明翰大学毕业证如何办理
zv943dhb
 
Dilatometer for measurement of materials
Dilatometer for measurement of materialsDilatometer for measurement of materials
Dilatometer for measurement of materials
ankitsinglaisro
 
一比一原版(ku毕业证书)堪萨斯大学毕业证如何办理
一比一原版(ku毕业证书)堪萨斯大学毕业证如何办理一比一原版(ku毕业证书)堪萨斯大学毕业证如何办理
一比一原版(ku毕业证书)堪萨斯大学毕业证如何办理
9cgw2yj6
 
一比一原版(lbs毕业证书)伦敦商学院毕业证如何办理
一比一原版(lbs毕业证书)伦敦商学院毕业证如何办理一比一原版(lbs毕业证书)伦敦商学院毕业证如何办理
一比一原版(lbs毕业证书)伦敦商学院毕业证如何办理
7jpwahiy
 
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理
f22b6g9c
 
一比一原版(UofT毕业证)加拿大多伦多大学毕业证如何办理
一比一原版(UofT毕业证)加拿大多伦多大学毕业证如何办理一比一原版(UofT毕业证)加拿大多伦多大学毕业证如何办理
一比一原版(UofT毕业证)加拿大多伦多大学毕业证如何办理
bel9p89b
 
一比一原版英国伦敦政治经济学院毕业证(LSE学位证)如何办理
一比一原版英国伦敦政治经济学院毕业证(LSE学位证)如何办理一比一原版英国伦敦政治经济学院毕业证(LSE学位证)如何办理
一比一原版英国伦敦政治经济学院毕业证(LSE学位证)如何办理
k4krdgxx
 
一比一原版(UVM毕业证)佛蒙特大学毕业证如何办理
一比一原版(UVM毕业证)佛蒙特大学毕业证如何办理一比一原版(UVM毕业证)佛蒙特大学毕业证如何办理
一比一原版(UVM毕业证)佛蒙特大学毕业证如何办理
yeytf
 
Rethinking Kållered │ From Big Box to a Reuse Hub: A Transformation Journey ...
Rethinking Kållered │  From Big Box to a Reuse Hub: A Transformation Journey ...Rethinking Kållered │  From Big Box to a Reuse Hub: A Transformation Journey ...
Rethinking Kållered │ From Big Box to a Reuse Hub: A Transformation Journey ...
SirmaDuztepeliler
 
一比一原版(falmouth毕业证书)法尔茅斯大学毕业证如何办理
一比一原版(falmouth毕业证书)法尔茅斯大学毕业证如何办理一比一原版(falmouth毕业证书)法尔茅斯大学毕业证如何办理
一比一原版(falmouth毕业证书)法尔茅斯大学毕业证如何办理
xnhwr8v
 
一比一原版(lu毕业证书)英国拉夫堡大学毕业证如何办理
一比一原版(lu毕业证书)英国拉夫堡大学毕业证如何办理一比一原版(lu毕业证书)英国拉夫堡大学毕业证如何办理
一比一原版(lu毕业证书)英国拉夫堡大学毕业证如何办理
ubogumo
 
一比一原版(UCB毕业证)英国伯明翰大学学院毕业证如何办理
一比一原版(UCB毕业证)英国伯明翰大学学院毕业证如何办理一比一原版(UCB毕业证)英国伯明翰大学学院毕业证如何办理
一比一原版(UCB毕业证)英国伯明翰大学学院毕业证如何办理
zv943dhb
 
一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理
一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理
一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理
qa8dk1wm
 
一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理
一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理
一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理
k4krdgxx
 
一比一原版(爱大毕业证)美国爱荷华大学毕业证如何办理
一比一原版(爱大毕业证)美国爱荷华大学毕业证如何办理一比一原版(爱大毕业证)美国爱荷华大学毕业证如何办理
一比一原版(爱大毕业证)美国爱荷华大学毕业证如何办理
ynrtjotp
 
一比一原版布兰登大学毕业证(BU毕业证书)如何办理
一比一原版布兰登大学毕业证(BU毕业证书)如何办理一比一原版布兰登大学毕业证(BU毕业证书)如何办理
一比一原版布兰登大学毕业证(BU毕业证书)如何办理
wkip62b
 
一比一原版英国伦敦大学毕业证(London学位证)如何办理
一比一原版英国伦敦大学毕业证(London学位证)如何办理一比一原版英国伦敦大学毕业证(London学位证)如何办理
一比一原版英国伦敦大学毕业证(London学位证)如何办理
k4krdgxx
 
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
yqyquge
 
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理
340qn0m1
 
一比一原版肯特大学毕业证UKC成绩单一模一样
一比一原版肯特大学毕业证UKC成绩单一模一样一比一原版肯特大学毕业证UKC成绩单一模一样
一比一原版肯特大学毕业证UKC成绩单一模一样
tobbk6s8
 

Recently uploaded (20)

一比一原版(UoB毕业证)英国伯明翰大学毕业证如何办理
一比一原版(UoB毕业证)英国伯明翰大学毕业证如何办理一比一原版(UoB毕业证)英国伯明翰大学毕业证如何办理
一比一原版(UoB毕业证)英国伯明翰大学毕业证如何办理
 
Dilatometer for measurement of materials
Dilatometer for measurement of materialsDilatometer for measurement of materials
Dilatometer for measurement of materials
 
一比一原版(ku毕业证书)堪萨斯大学毕业证如何办理
一比一原版(ku毕业证书)堪萨斯大学毕业证如何办理一比一原版(ku毕业证书)堪萨斯大学毕业证如何办理
一比一原版(ku毕业证书)堪萨斯大学毕业证如何办理
 
一比一原版(lbs毕业证书)伦敦商学院毕业证如何办理
一比一原版(lbs毕业证书)伦敦商学院毕业证如何办理一比一原版(lbs毕业证书)伦敦商学院毕业证如何办理
一比一原版(lbs毕业证书)伦敦商学院毕业证如何办理
 
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理
 
一比一原版(UofT毕业证)加拿大多伦多大学毕业证如何办理
一比一原版(UofT毕业证)加拿大多伦多大学毕业证如何办理一比一原版(UofT毕业证)加拿大多伦多大学毕业证如何办理
一比一原版(UofT毕业证)加拿大多伦多大学毕业证如何办理
 
一比一原版英国伦敦政治经济学院毕业证(LSE学位证)如何办理
一比一原版英国伦敦政治经济学院毕业证(LSE学位证)如何办理一比一原版英国伦敦政治经济学院毕业证(LSE学位证)如何办理
一比一原版英国伦敦政治经济学院毕业证(LSE学位证)如何办理
 
一比一原版(UVM毕业证)佛蒙特大学毕业证如何办理
一比一原版(UVM毕业证)佛蒙特大学毕业证如何办理一比一原版(UVM毕业证)佛蒙特大学毕业证如何办理
一比一原版(UVM毕业证)佛蒙特大学毕业证如何办理
 
Rethinking Kållered │ From Big Box to a Reuse Hub: A Transformation Journey ...
Rethinking Kållered │  From Big Box to a Reuse Hub: A Transformation Journey ...Rethinking Kållered │  From Big Box to a Reuse Hub: A Transformation Journey ...
Rethinking Kållered │ From Big Box to a Reuse Hub: A Transformation Journey ...
 
一比一原版(falmouth毕业证书)法尔茅斯大学毕业证如何办理
一比一原版(falmouth毕业证书)法尔茅斯大学毕业证如何办理一比一原版(falmouth毕业证书)法尔茅斯大学毕业证如何办理
一比一原版(falmouth毕业证书)法尔茅斯大学毕业证如何办理
 
一比一原版(lu毕业证书)英国拉夫堡大学毕业证如何办理
一比一原版(lu毕业证书)英国拉夫堡大学毕业证如何办理一比一原版(lu毕业证书)英国拉夫堡大学毕业证如何办理
一比一原版(lu毕业证书)英国拉夫堡大学毕业证如何办理
 
一比一原版(UCB毕业证)英国伯明翰大学学院毕业证如何办理
一比一原版(UCB毕业证)英国伯明翰大学学院毕业证如何办理一比一原版(UCB毕业证)英国伯明翰大学学院毕业证如何办理
一比一原版(UCB毕业证)英国伯明翰大学学院毕业证如何办理
 
一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理
一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理
一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理
 
一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理
一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理
一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理
 
一比一原版(爱大毕业证)美国爱荷华大学毕业证如何办理
一比一原版(爱大毕业证)美国爱荷华大学毕业证如何办理一比一原版(爱大毕业证)美国爱荷华大学毕业证如何办理
一比一原版(爱大毕业证)美国爱荷华大学毕业证如何办理
 
一比一原版布兰登大学毕业证(BU毕业证书)如何办理
一比一原版布兰登大学毕业证(BU毕业证书)如何办理一比一原版布兰登大学毕业证(BU毕业证书)如何办理
一比一原版布兰登大学毕业证(BU毕业证书)如何办理
 
一比一原版英国伦敦大学毕业证(London学位证)如何办理
一比一原版英国伦敦大学毕业证(London学位证)如何办理一比一原版英国伦敦大学毕业证(London学位证)如何办理
一比一原版英国伦敦大学毕业证(London学位证)如何办理
 
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
 
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理
 
一比一原版肯特大学毕业证UKC成绩单一模一样
一比一原版肯特大学毕业证UKC成绩单一模一样一比一原版肯特大学毕业证UKC成绩单一模一样
一比一原版肯特大学毕业证UKC成绩单一模一样
 

Role of Prototyping in Lean UX

  • 1. A M R I T A A V I Y E N T E H F 7 7 0 – S P R I N G 2 0 1 3 B E N T L E Y U N I V E R S I T Y ROLE OF PROTOTYPING IN LEAN UX
  • 2. AGENDA • About Me & Why Lean UX • Lean UX Concepts • UX, Agile UX, Lean UX • Lean Startup / Lean UX • Foundations of Lean UX • Role of Prototyping in Lean UX Role of Prototyping in Lean UX 2
  • 3. ABOUT ME AND WHY LEAN UX • Software Engineer • Agile experience • Design • Learning UX • Startup • Obsessed with “Lean…” (but not an expert, yet!) Role of Prototyping in Lean UX 3
  • 4. LEAN UX CONCEPTS Role of Prototyping in Lean UX 4 The LEAN Startup - Eric Ries LEAN UX: Applying Lean Principles to Improve User Experience - Jeff Gothelf UX for LEAN Startups - Laura Klein
  • 5. UX, AGILE UX, LEAN UX Role of Prototyping in Lean UX 5
  • 6. LEAN STARTUP / LEAN UX Build Product MeasureData Learn Ideas Think Make Check Eric Ries Build-Measure-Learn Feedback loop Think-Make-Check UX Cycle LEAN STARTUP + UX = LEAN UX Role of Prototyping in Lean UX 6
  • 7. FOUNDATIONS OF LEAN UX • Design Thinking • Agile Software Development • Lean Startup Principles Role of Prototyping in Lean UX 7
  • 8. DESIGN THINKING “Design thinking is a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity” - Tim Brown (CEO, IDEO) Role of Prototyping in Lean UX 8 • Work towards product goals via ideation, prototyping, implementation and learning steps • Solution focused approach to problem solving
  • 9. AGILE SOFTWARE DEVELOPMENT Role of Prototyping in Lean UX 9
  • 10. LEAN STARTUP PRINCIPLES • Build • Turn ideas into products • Measure • Get feedback from users • Learn • Learn if pivoting is needed • MVP (Minimum Viable Product): • Smallest version that you can build to test your hypothesis • Requires least amount of effort and development time • Prototyping plays an important role in building the MVP Role of Prototyping in Lean UX 10
  • 11. ROLE OF PROTOTYPING IN LEAN UX • “Lean UX is where Prototyping shines” - Jeff Gothelf (UX Designer and Author-Lean UX: Applying Lean Principles to Improve User Experience) • Allows the designer to build the product experience putting in minimum amount of effort and iterate based on feedback. Role of Prototyping in Lean UX 11
  • 12. ROLE OF PROTOTYPING IN LEAN UX • Choosing the right tool for prototyping based on what is to be learned from the MVP Prototype/Fidelity Tool Paper Prototypes - Low Paper Clickable Wireframes - Low OmniGraffle, MS Visio Mid Axure RP, Adobe Illustrator High Code Role of Prototyping in Lean UX 12
  • 13. LEAN UX CONFERENCE (APRIL 2013) • “There are no best practices for Lean UX. We are dealing with unknown unknowns. The land of innovation -Will Evans (Director-UX, TLCLabs) • Don’t listen to users, instead watch their behavior - Tomer Sharon (Author, “It’s Our Research”, Sr. UX Researcher, Google) • Your user is a person. To to them like one! (Use natural language) -Bill Beard – Creative Director of Copy (TheLadders) • Designers are expected to be perfect all the time. And agile doesn’t work that way. Designers must adopt a sustainable pace (instead of coping with Agile) -Jonathan Berger - Designer/Developer (Pivotal Labs) • Nothing kills a new idea faster than common sense - Luke Williams (Exec Director, Berkley Center fo Entrepreneurship and Innovation) • Good UX = Good Business - Eewie Chen (Founder, HaaYaa.com) Role of Prototyping in Lean UX 13
  • 14. REFERENCES • Ries, E. (2012). Lean Startup • Gothelf, J. (2013). Lean UX. • Sharon, T. (2012). Lean Startup is Great UX Packaging. Smashing Magazine. • Brown, T. (IDEO). (2008). Design Thinking. Harvard Business Review. Role of Prototyping in Lean UX 14
  • 15. THANK YOU! Role of Prototyping in Lean UX 15

Editor's Notes

  1. Lean UX: How lean startup principles apply in design context
  2. Design thinking basically involves working towards the product goal by ideation, prototyping and implementation.
  3. Team Collaboration: By bringing together the whole team including designers, non-designers, business, developers etc.There are lots of similarities between Agile UX and Lean UX. Both basically encourage designing and collaborating with the whole team. It is the Lean UX that brings in approaches to measuring quality.In Lean UX, we continuously build and gather matrix.- Lean UX involves getting prototypes or mockups in front of customer regularly. Agile involves delivering working software at the end pf each sprint.
  4. - Prototyping allows the designer to build the experience for the product being built by putting in minimum amount of effort and iterate based on feedback. This involves the most critical part of the experience for the customer.- These prototypes are used by the team/designer to get feedback from users. These are modified based on that feedback as well as the designer’s own thoughts/ideas.