Lean startupmachine kl 6june speaker notes by Richard Moh
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This is the deck used during my guest speaking session at Lean Startup Machine, Kuala Lumpur recently. On the topic of solution validation, we covered areas of consumers, market readiness, research questions as well as explored different way of running validation. Hope you'd enjoy going through the slides and feel free to connect for discussions on topics you have in mind.
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Lean startupmachine kl 6june speaker notes by Richard Moh
- 1. Kuala Lumpur @leankl #leankl June 5-7, 2015 Microsoft KLCC, Tower 3
- 2. Problem focus to Solution Focus Knowing Pain Points are not ENOUGH Richard Moh, Rebaem Media Pte Ltd @Richard_Moh
- 3. Plan Build Measure Intro to validation Tools to validate Validation 101 Where to validate Measure validation TriggerTopics What is validation Why validation When to validate Problem recognition User story mapping Solution proposal Painkiller vs Vitamin Solution vs Feature Where audience meet? What do audience talk about? When are they active? Find them and drive to LANDING PAGE Quick MVP LaunchRock Unbounce Validation currency? - Money - Email - Shares What When to iterate? Sprint cycles Validation? No Need Need BuyEvaluate Enjoy Renew Who are your audience Knowing which stage consumers are enables you to select the right medium and where to engage them for solution validation
- 4. Doppleganger - local/foreign then analyse market sophistication & behaviour Validating Potential Solution Review problem validation data What is that one core thing you ought to deliver What makes the pain better - bicycles vs cars in tackling problem of getting from point A to point B faster/safer
- 5. Landing Page in 2 points Single Focused Generate Lead Landing page has a specific goal/action that you would like visitors to act upon. Only one action. THIS IS IMPORTANT. What action are you looking at? - Sign up - Download digital assets - Share your landing page - etc Using Landing Pages Reach Out Goal Specific After reaching to ADs Speed Test homogeneity Action oriented What’s next after clicking on your ads? You had the Trigger, Now get them to take action Internet penetration allows for you to reach out to TA without physically being there Quick validation allows for faster iteration cycles After getting the landing page up, go back to individuals which you validated the problem statement with. Use their feedback to iterate landing page content to increase effectiveness Explicitely state action required: - Signup - Email - Pay - Share - Feedback - Download Contact signups to validate what caught their attention. This is vital to check for problem-solution alignment. Show first to your friends to fine tune communication message. Don’t diss them when they don’t get it, you just haven’t nail it yet. Remember the build-launch-learn cycle
- 6. Getting from data to insights WHY HOW WHAT WHO WHAT WHEN WHICH Association & Connection Retrieve, Search & Evaluate Search & Identify Specific Reply Your questions affect their response
- 7. Get on validation sprint Validate, Iterate & Build Richard Moh, Rebaem Media Pte Ltd @Richard_Moh
Editor's Notes
- User journey: Ads > landing page > engage > convert > engage > iterate Landing pages work, only if you do it right. It’s a tool, not silver bullet.
- Look at how competitors are wording their pitch, this would give u an indication how your audience sees the problem statement.