We all know branding is more than just a logo, but how do you brand companies that are still searching for their core market or product?
When we practice Lean UX we learn about our customers' experiences, test our assumptions, refine them, pivot, and repeat. This session will explore how we can use this approach to create and evolve a companies' brand through a process of continual brand discovery.
Presented at Lean UX NYC 2013
Under this heading we presented the Leanius approach for a full house Monday December 7, 2015. The venue was Symbion, which meant 23 slides in five minutes.
We are very pleased with the result, which we are now sharing with you. And don’t worry. You don’t have to sit through five minutes. You can run through the presentation as quickly as your fingers allow.
Got comments or questions? Drop us a line at hello@leanius.com.
Cheers,
Leanius
This is the second session (Sep 8) of our Free Open Advanced Branding Masterclass at www.mootee.typepad.com. Pls rememebr no books are needed. We will forward additional reading material for all registered participants.
15 of the hottest talks from BMA15, visualizedQuarry
Get inspired and informed by 15 B2B marketing leaders.
Quarry commissioned graphic recorder Kelly Kingman to capture 15 of the hottest talks from the Business Marketing Association's 2015 conference (BMA15) as Keynote Inks. Created in real-time as the presentations unfolded, each Keynote Ink condenses the speaker’s ideas and energy into one fantastic visual. Presenters include Andrew Davis, Jonah Berger, Mark Wilson, Laura Ramos, Joe Pulizzi, Tim Washer and more.
Get the high-res PDF here: http://www.quarry.com/keynoteinks
This is a presentation that I gave to a USF Masters of Business Administration class on Brand Planning for Clients. My hope was to share some thoughts with the future generation of clients on planning, positioning, relevance and new product development.
Mergers, acquisitions, and spin-offs are tricky operations. By keeping these seven crucial questions in mind, companies can be sure that their brand doesn't get lost in the clutter.
We all know branding is more than just a logo, but how do you brand companies that are still searching for their core market or product?
When we practice Lean UX we learn about our customers' experiences, test our assumptions, refine them, pivot, and repeat. This session will explore how we can use this approach to create and evolve a companies' brand through a process of continual brand discovery.
Presented at Lean UX NYC 2013
Under this heading we presented the Leanius approach for a full house Monday December 7, 2015. The venue was Symbion, which meant 23 slides in five minutes.
We are very pleased with the result, which we are now sharing with you. And don’t worry. You don’t have to sit through five minutes. You can run through the presentation as quickly as your fingers allow.
Got comments or questions? Drop us a line at hello@leanius.com.
Cheers,
Leanius
This is the second session (Sep 8) of our Free Open Advanced Branding Masterclass at www.mootee.typepad.com. Pls rememebr no books are needed. We will forward additional reading material for all registered participants.
15 of the hottest talks from BMA15, visualizedQuarry
Get inspired and informed by 15 B2B marketing leaders.
Quarry commissioned graphic recorder Kelly Kingman to capture 15 of the hottest talks from the Business Marketing Association's 2015 conference (BMA15) as Keynote Inks. Created in real-time as the presentations unfolded, each Keynote Ink condenses the speaker’s ideas and energy into one fantastic visual. Presenters include Andrew Davis, Jonah Berger, Mark Wilson, Laura Ramos, Joe Pulizzi, Tim Washer and more.
Get the high-res PDF here: http://www.quarry.com/keynoteinks
This is a presentation that I gave to a USF Masters of Business Administration class on Brand Planning for Clients. My hope was to share some thoughts with the future generation of clients on planning, positioning, relevance and new product development.
Mergers, acquisitions, and spin-offs are tricky operations. By keeping these seven crucial questions in mind, companies can be sure that their brand doesn't get lost in the clutter.
Brand Strategy 101: The Core of Brand StrategyValerie Nguyen
Brand strategy consists of three core components and tapping into an infinite amount of human emotions.
Presented as part of Griffin Farley's Beautiful Minds 2020 program.
Summary highlights from the book "Positioning for Professionals: How Professional Firms Can Differentiate Their Way to Success" by Tim Williams of Ignition Consulting Group.
Resilient Brands: A framework for brand building in the digital ageBrilliant Noise
The rules of branding are changing radically. Established brands are taking too long to adapt. Born and raised on image, message and surface, they look at the new winners in the digital age and try to copy surface, when they need to copy substance.
This book explores how to build brands that are resilient and relevant in a time of rapid change. We outline:
• The three elements of a resilient brand
• The strategic models needed to create a resilient brand
• How to apply this to your own business
In this session of Entrepreneurship 101, we define the field of marketing and communications, covering the basics of advertising, branding, public relations and social media. We explore the idea of traction, and provide an overview of the 19 different channels and activities that have the potential to move the needle for your business.
Key topics covered: Brand identity, traction, PR and social media.
How to deconstruct your agency's business model to better understand the value you deliver to clients and better position for firm to work for the types of clients you really want.
Before you start the activities that communicate/promote your brand (branding), it's important to establish what your brand actually means; the type of product/service to which it adds value; what it stands for; its point of view and how -- and to what extent - - it really differs from other brands (establishing the brand). I'm in the UAE (Abu Dhabi) and interested in working in Training/Instructional Design. E:mail: orxil(at)yahoo.com
A quick study of the basics and importance of strategic brand development. By Fanen Acho, Headstart Consultimg Limited. Headstart is a strategy and innovation company
Creative Matters Co., Ltd.'s is a creative and marketing agency providing a wide range of services including brand & marketing strategy, integrated marketing communication, digital marketing, creative & design direction, print/web digital graphic design and creative content development
This thinking might help your ad agency or brand to increase strategic value and find the unexpected opportunities.
The good news is that it's simpler to fix than everyone thinks.
Here is my attempt that not only fix the flawed business model of advertising, but reinvent it.
The Lean Brand is the first book to bring the rigor of lean startup principles to the marketing black box of branding. For the Launch Tour, hundreds of founders, intrapreneurs, and entrepreneurs came out in support of The Lean Brand all around the globe. In this presentation, Jeremiah Gardner and Brant Cooper share a new perspective on brand innovation and introduce you to the ideas in the book.
Brand Strategy 101: The Core of Brand StrategyValerie Nguyen
Brand strategy consists of three core components and tapping into an infinite amount of human emotions.
Presented as part of Griffin Farley's Beautiful Minds 2020 program.
Summary highlights from the book "Positioning for Professionals: How Professional Firms Can Differentiate Their Way to Success" by Tim Williams of Ignition Consulting Group.
Resilient Brands: A framework for brand building in the digital ageBrilliant Noise
The rules of branding are changing radically. Established brands are taking too long to adapt. Born and raised on image, message and surface, they look at the new winners in the digital age and try to copy surface, when they need to copy substance.
This book explores how to build brands that are resilient and relevant in a time of rapid change. We outline:
• The three elements of a resilient brand
• The strategic models needed to create a resilient brand
• How to apply this to your own business
In this session of Entrepreneurship 101, we define the field of marketing and communications, covering the basics of advertising, branding, public relations and social media. We explore the idea of traction, and provide an overview of the 19 different channels and activities that have the potential to move the needle for your business.
Key topics covered: Brand identity, traction, PR and social media.
How to deconstruct your agency's business model to better understand the value you deliver to clients and better position for firm to work for the types of clients you really want.
Before you start the activities that communicate/promote your brand (branding), it's important to establish what your brand actually means; the type of product/service to which it adds value; what it stands for; its point of view and how -- and to what extent - - it really differs from other brands (establishing the brand). I'm in the UAE (Abu Dhabi) and interested in working in Training/Instructional Design. E:mail: orxil(at)yahoo.com
A quick study of the basics and importance of strategic brand development. By Fanen Acho, Headstart Consultimg Limited. Headstart is a strategy and innovation company
Creative Matters Co., Ltd.'s is a creative and marketing agency providing a wide range of services including brand & marketing strategy, integrated marketing communication, digital marketing, creative & design direction, print/web digital graphic design and creative content development
This thinking might help your ad agency or brand to increase strategic value and find the unexpected opportunities.
The good news is that it's simpler to fix than everyone thinks.
Here is my attempt that not only fix the flawed business model of advertising, but reinvent it.
The Lean Brand is the first book to bring the rigor of lean startup principles to the marketing black box of branding. For the Launch Tour, hundreds of founders, intrapreneurs, and entrepreneurs came out in support of The Lean Brand all around the globe. In this presentation, Jeremiah Gardner and Brant Cooper share a new perspective on brand innovation and introduce you to the ideas in the book.
Branding Guru Karen Kang shares her five steps to a differentiated personal brand that will help you to stand out in the job market, change careers or start a business.
In this talk I cover the 3 principles for growth marketing - Walk in Their Shoes, Assume You're Wrong, and Follow the Evidence.
Growth Marketing is a process of customer-centric rapid experimentation across a range of marketing activities to discover the most impactful way to grow a venture.
See more at: http://jeremiahgardner.com/blog/customer-centric-growth-marketing/#sthash.9FHRkUZe.dpuf
In this idea talk I looked at how startups get started. Rather than assuming you're right, startup founders and entrepreneurs assume they're wrong and set out on a journey of value discovery.
Our Startup Branding Journey - Part 3: How To Build A Long-Term MissionCustomericare
Few weeks ago, we started sharing our startup branding journey with SlideShare.
You can find the previous parts here:
Part 1 - What Makes A Brand Memorable: http://www.slideshare.net/Customericare/our-startup-branding-journey-what-makes-a-brand-memorable
Part 2 - How To Create Brand Consistency: http://www.slideshare.net/Customericare/our-startup-branding-journey-how-to-create-brand-consistency.
In this part we'll see how to build your brand mission and think long-term. Hope you enjoy it and don't hesitate to leave a comment with your thoughts :D
Feel free to download. Brands need to stand out to win. Marketers face limited resources that they apply to an unlimited choices. The role of the Brand Positioning Statement is to take everything you know about your brand and begin making focused decisions on who you will serve, what you will say that is unique, own-able and motivating to get consumers to think, feel and act differently to create a bond that is stronger than what the product alone could do. A good positioning statement should balance the rational and emotional benefits for the consumer. Your positioning has to reflect your internal brand soul and help shape your external brand reputation.
Here is a chance to create a "big idea" for your brand, which that big idea is then used through the organization. It would help frame the long range Brand Strategic Road Map, helping to frame the brand promise, strategy, story, freshness and experience behind the brand. That big idea also gets used to tell the brand's story, both internally through vision, values and behaviours, and externally by creating a brand position in the minds/hearts of consumers through mass communication, logos/packaging and the inshore experience.
An overview of the types of brand architecture. A brand architecture needs to align to the corporate's overall brand strategy. It needs to be robust and have the ability to grow and adapt.
Lean Branding-Rapid brand development for UX teams-Bill Beard-UXScotland2016Bill Beard
With the adoption of Agile and Lean practices, UX teams today are moving faster than ever. We're also focused on slices of the product, and are under pressure from executives to meet (unrealistic?) deadlines. Because of this, we often forget about the big picture, or we don't have time to think about something critical to long-term business success: Our brand.
Based on lean startup and lean UX methodologies, lean branding helps you develop and test your brand quickly and efficiently so you can find a brand that works for you without a massive investment.
We apply the build-measure-learn cycle to the branding process to create, test and continuously improve a radically stripped-down version of traditional brand guidelines. This gives teams the opportunity to constantly improve the status quo and approach new situations creatively. It ensures that your brand is always in line with the customer's needs and never becomes stale. In a nutshell: it empowers the team while engaging the customer.
This workshop will focus on the 'build' portion of the cycle. Designed for anyone working with or on a UX team, it will provide teams with basic, easy, fun exercises they can do collaboratively to help define their brands rapidly. This allows teams to move forward and create experiences that incorporate these powerful, emotional brands and build loyal customers.
While name, logo, and tag-line are important, they're just the beginning. Product purchases are emotional decisions—a well-crafted story helps your customers achieve that connection with your brand. Learn more about how to achieve the best branding strategy for your food startup. This class will be an introduction to launching your food brand. Learn techniques and strategies to optimize your efforts and leave this class knowing how to create a unique, thorough, stand-out brand strategy with limited time and resources.
A Research & Development Approach to PM by BBC Executive PMProduct School
DISCLAIMER: This event is ONLINE The instructions to join will be sent to all registered attendees via email shortly before the event.
About this event
As a Product Manager, you’re responsible for delivering products and features that both delight customers and move the company closer to its top-line metrics. However, how do you know whether the individual features you ship each sprint or each quarter are successful?
Main Takeaways:
What is BBC Research & Development
What innovation products have I launched
What’s worked/what hasn’t
10 tips for being a product manager in an Innovation lab
This presentation was designed as a primer and introduction to product management and was hosted by General Assembly DC. GA's full Product Management Immersive will run from Dec 1 - Feb 19 and again from Mar 16 - May 21. Details can be found here: http://ga.co/h7S .
Engaging B2B Buyers On LinkedIn Requires New Content Marketing Strategies.
Learn why content is a "must have" for B2B marketers.
See a framework for B2B content strategy.
Discover 4 actions to become a social media pro.
Receive an action plan for LinkedIn success from Koka Sexton, Senior Manager, Social Marketing at LinkedIn.
The Ultimate Product Design Career Guide: Understand product design opportuni...Rob Kingyens
The Ultimate Product Design Career Guide
Are you interested in starting a career in product design? Find out the opportunities and skills you'll need to have with this career guide.
Product design is a form of industrial design that involves designing products used by millions worldwide. This could be anything from a chair to an aircraft. However, what makes product designers special is how they think consumers will interact with their product — before, during, and after purchase. That’s because product design isn’t just about creating a solution but also delivering an experience that reflects the brand promise. It’s also about making the production process efficient to make the product available at a reasonable cost.
As a market, product and industrial design is valued at $3.4 billion as of 2022 — an increase of 5.5% from 2021. There are over 17,948 product designers currently employed in the United States. That number is projected to grow 6% by 2030. In addition, it has been reported that businesses that embrace design generate 32% more revenue on average and 56% more shareholder returns.
Whether you’re a product designer looking for a new job or changing your career entirely, it’s important to know what the industry looks like and what opportunities are available. So we have created this comprehensive guide to help you determine and achieve your product design career goals. Yellowbrick’s (www.yellowbrick.co) Ultimate Product Design Career Guide, which is a supplement to the Product Design Essentials certificate program from Parsons School of Design and Wallpaper* (https://ylearn.co/productbook), is your source to discover careers and learn entry points into the product design industry. In this guide, you can explore the jobs that drive the market, then search for your perfect career by area of interest, skills, companies, or industry experts.
Learn about your skills and interests, articulate them confidently to identify career options you might pursue, and implement a successful strategy to attain your desired career outcomes.
In this guide, you’ll find the following information:
• Overview of the product design industry
• Future of the product market
• Product Design Career Library
• Career Planning Strategy to get into the design industry
You’ll also find simple exercises that help you:
• form a career planning strategy to get into the product design industry
• find your passion for design and identify an area of interest to pursue
• learn the industry through top companies, brands, and its key players
• identify your skills and match them to a place of interest
Whether you’re a novice, a student, or a professional, you can further your career path by accessing this guide that will help you understand product design opportunities available and the skills and qualifications you need to succeed.
Fraley AEC Solutions Owner Brian Fraley and Pile Buck Magazine Editor Alex Smoot have a discussion in a Q&A format on the importance of marketing in the construction industry.
This is a presentation that discusses how to analyze and assess the power of various brands. Each brand has certain capabilities and brand genetics is a tool to estimate the capacity of a brand, its durability and its long term sustainability
This ppt is not available for download. For updated knowledge on brand communication through workshops, visit https://workshopsofkisholoyroy.wordpress.com/
The Importance of Product Validation by RetailMeNot Dir. of PMProduct School
Product vision and strategy are key components to empowering teams to act with any meaningful degree of autonomy. But is an inspiring vision and an intentional product strategy enough to guarantee success?
Any Product Manager worth her salt knows that product validation is critical to building a successful product. And yet, product validation may be one of the hardest things you'll ever do in your career. During her talk, Laura shared insights on a product validation framework that will help Product Managers avoid the most common hypothesis pitfalls, learn more about their customers, and improve and refine their ideas along the way.
Web Marketing for Small Business.
A starters guide for small business marketing online. Includes Search Engine Optimization, Social Media, and website design and usability.
Product Strategy for Startups (english) #GoogleLaunchpad #StartupWiseGuysBenno Lœwenberg
Endless amounts of products are offered to the market, that nobody asked for. A well shaped product strategy is fundamental to enable building something, that people actually need or want.
This talk illuminates how a propper product strategy looks like and what the crucial success factors are. How it helps translating business goals and vision into product design and business model, that take customer needs and market affordances into account.
How to Know If You Should Fix or Kill Your Product by CNN Sr PMProduct School
Main takeaways:
- When it's time to let go (how to sunset your product when it no longer is working)
- Ways of evaluating whether it's time to pivot or kill a product
- How to communicate to your users why that feature/product is no longer working (if there was adoption) and how to take the learnings of your failed product into the next project you're working on
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
2. AGENDA
‣ Intro, Q&A 10m
‣ Why brand? 10m
‣ Industrial vs. Information Age Brands 10m
‣ Lean Brand Development 10m
‣ Workshop 40m
‣ Discussion time 10m
2
3. INTRODUCTION
‣ BFA Graphic Design, BU College of Fine Arts
‣ Graphic design and corporate identity
‣ Brand strategy and acceleration
‣ Qualitative market research
‣ Berklee, Harvard, P&G, MassChallenge
‣ #brandhack
BEN SPEAR
CONSULTANT, BRAND STRATEGY & DESIGN
3
7. WHY BRAND?
CLANS
7
‣ Paleolithic
‣ 2,600,000 years ago
‣ Small egalitarian groups, dynamic leadership
‣ Information is personal, 1-to-1
Image: wikipedia.org/wiki/paleolithic
8. WHY BRAND?
NATIONS
8
‣ Neolithic
‣ 10,000 years ago
‣ Permanent settlement, pseudo-personhood
‣ Information is disembodied, 1-to-100
Image:
13. INDUSTRIAL VS. INFORMATION AGE BRANDS
INDUSTRIAL BRANDING
13
‣ Focused on product
‣ Customers = conversions
‣ Generates wealth
‣ Exploitative
‣ Teaching, forcing, patriarchal
Image: james-pratt.com
14. INDUSTRIAL VS. INFORMATION AGE BRANDS
INFORMATIONAL BRANDING
14
‣ Focused on experience
‣ Customers = partners
‣ Generates value
‣ Collaborative
‣ Learning, guiding, fraternal
Image: rosaliewinard.com Temple Grandin
15. INDUSTRIAL VS. INFORMATION AGE BRANDS
ERIC RIES
15
“What creates value for a startup is
learning if we are on path to a
sustainable business. [Successful
companies have to] make that shift
in perspective, from making stuff
to learning which stuff to make.”
22. LEAN BRAND DEVELOPMENT
MAJOR TENETS
22
‣ “Brand genius” is a myth
‣ Brands aren’t manufactured, they’re co-created
‣ Innovation through experimentation and validated learning
‣ Build — Measure — Learn
‣ Story — Artifact — Invitation
‣ “Minimum Viable Brand Relationship” (MVB)
23. SUMMARY KEY CHALLENGE / QUESTION
CASE STUDY
‣ Secure funding
‣ Build beta group
‣ Prototype the customer
relationship for feedback
- Audience analysis
- Persona development
- Naming
- Identity design
Okin measures force during strength training, and transmits data
to an app that tracks performance.
OKIN 1h30m
23
Okin measures force during
strength training and
transmits data to an app
that tracks performance.
Nick Sulham
Founder
nick@okin.co
(508) 596-6030
okin.co
Making undesirable easier:
‣ OKCupid, wing-man: dating
‣ GlassDoor: employment
‣ Prostate exam: health
‣ Hallmark: emotion
‣ Trunk Club: wardrobe
‣ Foodie: famer’s market
Important considerations:
‣ The gym is inconvenient and
intimidating
‣ Make the product less techy,
less faddy