The document outlines the key activities involved in lean inception, which is a process for deciding the minimum viable product (MVP) for a new product or service. The activities include defining the product vision, identifying personas, brainstorming features and user journeys, sequencing features, and creating an MVP canvas. The overall goal is to determine how to build and measure the smallest possible product to validate key business assumptions.

1. LEAN INCEPTION
ACTIVITIES

2. • PRODUCT VISION
• IS - IS NOT - DOES - DOES NOT DO
• PERSONAS
• FEATURES BRAINSTORMING
• TECH, UX & BUSINESS REVIEW
• USER JOURNEYS
• USER JOURNEYS e FEATURES
BRAINSTORMING
• FEATURES SEQUENCER
• MVP CANVAS
3

3. • PRODUCT VISION
• IS - IS NOT - DOES - DOES NOT DO
• PERSONAS
• FEATURES BRAINSTORMING
• TECH, UX & BUSINESS REVIEW
• USER JOURNEYS
• JOURNEYS & FEATURES
• FEATURES SEQUENCER
• MVP CANVAS
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4. • PRODUCT VISION
• IS - IS NOT - DOES - DOES NOT DO
• PERSONAS
• FEATURES BRAINSTORMING
• TECH, UX & BUSINESS REVIEW
• USER JOURNEYS
• JOURNEYS & FEATURES
• FEATURES SEQUENCER
• MVP CANVAS
3

5. • PRODUCT VISION
• IS - IS NOT - DOES - DOES NOT DO
• PERSONAS
• FEATURES BRAINSTORMING
• TECH, UX & BUSINESS REVIEW
• USER JOURNEYS
• JOURNEYS & FEATURES
• FEATURES SEQUENCER
• MVP CANVAS

6. • PRODUCT VISION
• IS - IS NOT - DOES - DOES NOT DO
• PERSONAS
• FEATURES BRAINSTORMING
• TECH, UX & BUSINESS REVIEW
• USER JOURNEYS
• JOURNEYS & FEATURES
• FEATURES SEQUENCER
• MVP CANVAS
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7. • PRODUCT VISION
• IS - IS NOT - DOES - DOES NOT DO
• PERSONAS
• FEATURES BRAINSTORMING
• TECH, UX & BUSINESS REVIEW
• USER JOURNEYS
• JOURNEYS & FEATURES
• FEATURES SEQUENCER
• MVP CANVAS

8. • PRODUCT VISION
• IS - IS NOT - DOES - DOES NOT DO
• PERSONAS
• FEATURES BRAINSTORMING
• TECH, UX & BUSINESS REVIEW
• USER JOURNEYS
• JOURNEYS & FEATURES
• FEATURES SEQUENCER
• MVP CANVAS

9. • PRODUCT VISION
• IS - IS NOT - DOES - DOES NOT DO
• PERSONAS
• FEATURES BRAINSTORMING
• TECH, UX & BUSINESS REVIEW
• USER JOURNEYS
• JOURNEYS & FEATURES
• FEATURES SEQUENCER
• MVP CANVAS

10. • PRODUCT VISION
• IS - IS NOT - DOES - DOES NOT DO
• PERSONAS
• FEATURES BRAINSTORMING
• TECH, UX & BUSINESS REVIEW
• USER JOURNEYS
• JOURNEYS & FEATURES
• FEATURES SEQUENCER
• MVP CANVAS

11. DATA MVP
IDEA
MEASURE
LEARN
BUILD
Lean Inception: how to decide the MVP

12. • PRODUCT VISION
• IS - IS NOT - DOES - DOES NOT DO
• PERSONAS
• FEATURES BRAINSTORMING
• TECH, UX & BUSINESS REVIEW
• USER JOURNEYS
• JOURNEYS & FEATURES
• FEATURES SEQUENCER
• MVP CANVAS

13. TO FIND MORE ABOUT THE BOOK
AND THE LEAN INCEPTION TRAININGS:
www.caroli.org/book-lean-inception