Lean Canvas and Persona & Problem Validation workshop lead by Beata Mosór-Szyszka & Grzegorz Górzyński from Project: People for startups of Pre-Acceleration programme by omgkrk. Contact us: hello@projectpeople.pl

1. How to validate...
#OMGKRK
Beata Mosór-Szyszka & Grzegorz Górzyński
2019

2. Beata Mosór-Szyszka & Grzegorz Górzyński
Beata Mosór-Szyszka Grzegorz Górzyński
CEO & Strategist Project: People Marketing Consultant & Strategist
+ 48 601 429 139
beata@projectpeople.pl
/beatamosor
@beatamosor
+ 48 531 931 117
grzegorz@projectpeople.pl
/grzegorzgorzynski
@grzesiek1993zag

3. Agenda
Workshop
Introduction Persona & Problem
validation
Summary
Differentiators, Unique Value
Proposition & Key Selling Points
Short introduction
Agenda
Ground rules
Expectations
Summary
Feedback
What’s that
Methods & Tools
How to do that
Tests & Experiments
Verification
Beata Mosór-Szyszka & Grzegorz Górzyński

4. Process
Typical startup
Beata Mosór-Szyszka & Grzegorz Górzyński
Proto persona
Hypothesis about problems
Hypothesis about solutions
Concept of the product / MVP
Hypothesis about
Unique Value Proposition

5. Research
Lean
Proto persona
Hypothesis about problems
Hypothesis about solutions
Problems validation
Persona validation
Solutions validation
Hypothesis about
Unique Value Proposition
Unique Value Propositions
validation
Beata Mosór-Szyszka & Grzegorz Górzyński

6. Beata Mosór-Szyszka & Grzegorz Górzyński

7. In depth interviews
Proto Persona Validation
Beata Mosór-Szyszka & Grzegorz Górzyński

8. Proto Persona Validation
Beata Mosór-Szyszka & Grzegorz Górzyński

9. What would you ask
to validate this proto persona?
In depth interview
Beata Mosór-Szyszka & Grzegorz Górzyński

10. Delete all questions where
answers could be yes/no
In depth interview
Beata Mosór-Szyszka & Grzegorz Górzyński

11. Delete all questions that
suggest anything
In depth interview
Beata Mosór-Szyszka & Grzegorz Górzyński

12. Delete all questions that
are longer than 8 words
In depth interview
Beata Mosór-Szyszka & Grzegorz Górzyński

13. Beata Mosór-Szyszka & Grzegorz Górzyński
Delete all questions where
answers can be declarative
In depth interview

14. Proto Persona Validation
1. What kind of school does the child attend?
2. How do you support your child in learning?
3. What does your learning together look like?
4. Why are you learning together with your
child?
5. How do you find materials for learning?
Beata Mosór-Szyszka & Grzegorz Górzyński

15. Questions
In depth interview
Do not suggest anything
Done by
objective person
Clear & simple
Open (aren’t closed)
Exclude declarative answers
Without a structure,
Semi-Structured or
Structured
Beata Mosór-Szyszka & Grzegorz Górzyński

16. Mistakes
Common
Product shown
in the very beginning
Too positive
interpretation
of the results
Selling product
during a research
Research done with
a wrong persona
Suggestive questions Questions that are not
connected with hypothesis
Beata Mosór-Szyszka & Grzegorz Górzyński

17. Practices
Good
Adjust a communication
channel
80% of listening
Ask 4-5 questions +
opening question
Record the interviews
Iterate Opening questi
Beata Mosór-Szyszka & Grzegorz Górzyński

18. Beata Mosór-Szyszka & Grzegorz Górzyński
Let’s design
the in depth interview
Your Proto Persona Validation

19. Delete all questions where
answers could be yes/no
In depth interview
Beata Mosór-Szyszka & Grzegorz Górzyński

20. Delete all questions that
suggest anything
In depth interview
Beata Mosór-Szyszka & Grzegorz Górzyński

21. Delete all questions that
are longer than 8 words
In depth interview
Beata Mosór-Szyszka & Grzegorz Górzyński

22. Delete all questions where
answers can be declarative
In depth interview
Beata Mosór-Szyszka & Grzegorz Górzyński

23. Experiments
Problem Validation
Beata Mosór-Szyszka & Grzegorz Górzyński

24. Problem Validation
Beata Mosór-Szyszka & Grzegorz Górzyński

25. How you can understand
better those problems?
Experiments & Tests
Beata Mosór-Szyszka & Grzegorz Górzyński

26. Experiments
Tests &
Beata Mosór-Szyszka & Grzegorz Górzyński

27. Experiments & Tests
Beata Mosór-Szyszka & Grzegorz Górzyński

28. Beata Mosór-Szyszka & Grzegorz Górzyński
Let’s design
the experiments
Your Problem Validation

29. Beata Mosór-Szyszka & Grzegorz Górzyński
Contact us
Feel free to
Beata Mosór-Szyszka
CEO & Strategist @ Project: People
+ 48 601 429 139
beata@projectpeople.pl
/beatamosor
@beatamosor
Grzegorz Górzyński
Marketing Consultant & Strategist
+ 48 531 931 117
grzegorz@projectpeople.pl
/grzegorzgorzynski
@grzesiek1993zag

30. moon
together!
Let’s go to the
Beata Mosór-Szyszka
May 24st, 2019