Lean & Agile @ Digital Media Management - Thomas More Mechelen

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This document discusses lean and agile principles for digital media management. It introduces concepts like the minimum viable product (MVP) approach of building, measuring, and learning through iterations. Specific agile frameworks like Scrum are outlined, including user stories, sprints, roles of product owner and scrum master, and the scrum board and burndown artefacts. Challenges of applying agile to creative agencies are addressed. The benefits of agile values like transparency, inspection, adaptation and trust are highlighted.

Lean & Agile
Digital Media Management
Thomas More Mechelen
2014
@bartvermijlen

http://www.agile42.com/en/blog/2011/12/25/cynefin-lego-game/

MVP (Minimum Viable Product)
Build -> Measure -> Learn
Hypothesis
Test for Value & Growth
Pivot

masterpiece
mentality
http://www.flickr.com/photos/25876167@N08/3694927599/

agile!
http://www.flickr.com/photos/puliarfanita/8695471645/

How to apply agile to
projects in creative agencies?

waterfall
phase-gate
http://www.flickr.com/photos/cluczkow/8650038393/
creation
design
production

agile
iterative
creation
design
production
creation
design
production
creation
design
production
creation
design
production

recap:
● advertising = complex
● build/measure/learn to PROBE
● iterations

Getting Started with Agile.
User Stories

backlog exercise
http://www.flickr.com/photos/lucamascaro/6272993686/

Scrum
http://www.flickr.com/photos/west_point/5506094415/

timeboxes
● sprint planning
● daily scrum
● sprint review
● sprint retrospective
roles
● team
● product owner
● scrum master
artefacts
● backlog
● scrum board
● burndown

Values?
- transparency
- inspection
- adaptation
- TRUST

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Lean & Agile @ Digital Media Management - Thomas More Mechelen

1. Lean & Agile Digital Media Management Thomas More Mechelen 2014 @bartvermijlen

3. lego game

4. http://www.agile42.com/en/blog/2011/12/25/cynefin-lego-game/

5. http://www.agile42.com/en/blog/2011/12/25/cynefin-lego-game/

7. MVP (Minimum Viable Product) Build -> Measure -> Learn Hypothesis Test for Value & Growth Pivot

8. advertising?

9. Mindtunes

10.

11.

12. BAS 2013 @bartvermijlen

13. masterpiece mentality http://www.flickr.com/photos/25876167@N08/3694927599/

14.

15. agile! http://www.flickr.com/photos/puliarfanita/8695471645/

16. @bartvermijlen

17. BAS 2013 @bartvermijlen

18. How to apply agile to projects in creative agencies?

19. waterfall phase-gate http://www.flickr.com/photos/cluczkow/8650038393/ creation design production

20. waterfall phase-gate http://www.flickr.com/photos/cluczkow/8650038393/ creation design pro du cti on

21. agile iterative creation design production creation design production creation design production creation design production

22. recap: ● advertising = complex ● build/measure/learn to PROBE ● iterations

23.

24. Getting Started with Agile. User Stories

25. Twitter Example

26. backlog exercise http://www.flickr.com/photos/lucamascaro/6272993686/

27.

28. Scrum

29. Scrum http://www.flickr.com/photos/west_point/5506094415/

30. timeboxes ● sprint planning ● daily scrum ● sprint review ● sprint retrospective roles ● team ● product owner ● scrum master artefacts ● backlog ● scrum board ● burndown

31. BAS 2013 @bartvermijlen

32. BAS 2013 @bartvermijlen

33. BAS 2013 @bartvermijlen

34. BAS 2013 @bartvermijlen

35. Scrum for Rock Bands

36. Values? - transparency - inspection - adaptation - TRUST

37.

38.

39. What’s In It for You?

40. What’s In It for You?

41. retrospective

42. leanpub.com/theagileagency