1) The document introduces the Lean Startup methodology which focuses on building a Minimum Viable Product, measuring customer feedback, and learning through iterative cycles. 2) It emphasizes that startups operate under conditions of extreme uncertainty and must validate hypotheses about their business model quickly. 3) Examples of startups that have used the Lean Startup approach are provided, and contact information is given for further discussion and feedback on applying Lean Startup principles.

1. Lean Startup – eine Einführung
Vortrag beim Lean Startup Circle FrankfurtRheinMain
am 12.3.2014
Build
MeasureLearn

2. Paul Herwarth von Bittenfeld
 Seit 2003 als Projektleiter,
später als Product Owner und
aktuell als ScrumMaster bei
//SEIBERT/MEDIA tätig.
 Scrum Product Owner (CSPO)
und Scrum Professional (CSP)
 Twitter: @pherwarth

3. LEAN STARTUP

4. http://www.flickr.com/photos/betsyweber/6719450919/

5. „„A startup is an organizationA startup is an organization
dedicated to creating somethingdedicated to creating something
new under conditions ofnew under conditions of extremeextreme
uncertaintyuncertainty.“ - Eric Ries.“ - Eric Ries
http://www.flickr.com/photos/mikebehnken/5007703932/

6. http://www.flickr.com/photos/myfuturedotcom/6053042920/

7. Der Build – Measure – Learn-Zyklus
http://practicetrumpstheory.com/wp-content/uploads/2009/12/buildmeasurelearn.jpg

8. Minimum
Viable
Product
(MVP)

9. Lean Canvas für ein Social Media Tool
● Painful
aggregation
of data over
different
services
● Easy to use
● One-shop-
stop for
Social Media
Metrics
● One tracking
for all services
● Personal
analytics
dashboard
● Number of
Active Users
● Revenue
● Scrum team
financed by
existing
business
● Social Media
Heavy User
(Twitter,
Facebook, …)
● Small
businesses
● Hosting
● Development
● Freemium
● Micro payments
● Marketing
● Performance
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"Your business model is your product" - Ash Maurya

10. Beispiele

11. http://www.flickr.com/photos/sea-turtle/5167883243/

12. http://www.flickr.com/photos/eugeniot/7698510122/

14. http://www.flickr.com/photos/fuzzhead/8141369585/

15. Fragen, Erfahrungsaustausch und Feedback gerne via:
 Twitter: @pherwarth
 XING
 LinkedIn
Links:
 Offizielle Website: theleanstartup.com
 Blog von Ash Maurya: practicetrumpstheory.com
 Deutsche Übersetzungen von Ash Maurya-Artikeln:blog.seibert-media.net