The document discusses applying agile principles and frameworks like Scrum to creative projects and agencies. It introduces concepts like Minimum Viable Products, iterative development with build-measure-learn cycles, and user stories. Scrum roles, ceremonies, artifacts and values are explained in the context of using agile for advertising, design work, and other creative endeavors.

1. lean & agile
bas 2014
@bartvermijlen

3. lego game

4. http://www.agile42.com/en/blog/2011/12/25/cynefin-lego-game/

5. http://www.agile42.com/en/blog/2011/12/25/cynefin-lego-game/

7. MVP (Minimum Viable Product)
Build -> Measure -> Learn
Hypothesis
Test for Value & Growth
Pivot

8. advertising?

9. Mindtunes

12. BAS 2013
@bartvermijlen

13. masterpiece
mentality
http://www.flickr.com/photos/25876167@N08/3694927599/

14. agile!
http://www.flickr.com/photos/puliarfanita/8695471645/

15. @bartvermijlen

16. BAS 2013
@bartvermijlen

17. How to apply agile to
projects in creative agencies?

18. waterfall
phase-gate
creation
design
production
http://www.flickr.com/photos/cluczkow/8650038393/

19. waterfall
phase-gate
creation
design
http://www.flickr.com/photos/cluczkow/8650038393/
pro
du
cti
on

20. agile
iterative
creation
design
production
creation
design
production
creation
design
production
creation
design
production

21. recap:
● advertising = complex
● build/measure/learn to PROBE
● iterations

23. Getting Started with Agile.
User Stories

24. Twitter Example

25. backlog exercise
http://www.flickr.com/photos/lucamascaro/6272993686/

27. Scrum

28. Scrum
http://www.flickr.com/photos/west_point/5506094415/

29. timeboxes
● sprint planning
● daily scrum
● sprint review
● sprint retrospective
roles
● team
● product owner
● scrum master
artefacts
● backlog
● scrum board
● burndown

30. BAS 2013
@bartvermijlen

31. BAS 2013
@bartvermijlen

32. BAS 2013
@bartvermijlen

33. BAS 2013
@bartvermijlen

34. Scrum for Rock Bands

35. Values?
- transparency
- inspection
- adaptation
- TRUST

38. What’s In It for You?

39. What’s In It for You?

40. retrospective

41. leanpub.com/theagileagency