The document discusses launching an e-learning app called "TICKS & TRICKS" that provides students with quality education through online questions, puzzles, and tricks to help prepare for exams like the CAT, GMAT, and GRE. It outlines conducting market research, analyzing opportunities and threats, targeting smartphone users aged 18-35 and students taking exams, and implementing a free basic version and premium paid version of the app. The strategic plan includes distribution through app stores, social media promotion, tracking user preferences, and a timeline for market analysis, product development, and launch.

2. Artistic tricks divert from the effect that an artist endeavors to produce, and
even excellent elements such as bullets, arrows, brackets, ornate initials, are at
best superficial ornamentation unless logically employed.
Paul Rand

4. EXECUTIVE SUMMARY

5. Digital economy has been a drastic change
not only in the general economy but also
In the other sectors such as education,
etc.
Our company “TICKS & TRICKS” aims at
providing students with quality education
In the form of e-learning. This will be very
helpful for students appearing in
competitive exams like CAT,GMAT,GRE,etc
The name of the company and the app
designed on the same is very meaningful
to the actual course which will be taught
to the students.

7. First step of action would be to have a strong user base. Due
to improper information, it would be wise to use social
media to promote the brand.
After getting brief idea of market, the app would be
launched and we can publicize our product through
newspapers and innovative newspaper ads.
After that the steps would be taken to increase the network
and try to reach maximum number of user base.

8. SITUATION ANALYSIS

9. COMPANY OVERVIEW

11. Company’s overview
Core competencies and portfolio of offering
Features
1.Offers high quality
questions on topics such
as arithmetic, number
system, etc
2.Great quality puzzle sets
with amazing tricks to
solve them.
3.Very helpful for
CAT,GMAT,GRE students.
The list of offering
provided-
• Provides online security
to the user
• Offers premium version
at competitive prices.

12. MARKET OVERVIEW

13. Opportunities Threats
• As the time progresses, many students
will prefer online learning rather than
traditional tution classes.
• Users will save a lot of time by
learning things online and it will also
give them competition day in and day
out.
• A lot of competition is faced in this
industry.
• We have to cut down profits and on
salaries until the end of growth
period.
• Offer less prices to dominate other
competitors.

14. Smartphone
users People of
age 18-35
Students
appearing
for
CAT,GMAT,G
RE,etc
TARGETED CUSTOMERS

16. • The main aim is to make people, students,
etc. gain faith in the app
• To cover all the potential age groups of
students and teachers
• To be able to cover international market
• Decent market share
•To provide great quality of questions on
mathematics, verbal ability and puzzles
needed for CAT,GMAT,GRE

18. TARGET MARKET

19. CUSTOMER NEEDS
• reliable content
• good value for money
• great quality questions on
Mathematics, verbal ability
and puzzles.

20. • best contents
• suggestion and tips from some
expert
• good quality question
• can be downloaded into any
computer in the planet offering file
flexibility

21. COLLABORATERS
• marketing team
• Channel members
• App developers
• communication
partners
• Funding Agency

22. Channel Members
Places like Google Play store on
android phone , Apple app store,
Etc.

23. Communication Partners
• Frequently used Social Media websites like
Facebook, Instagram, Snapchat and Quora,
Twitter.
• Regular motivating Advertisements
• Sponsors posts and advertorials in other
apps

24. COMPANY’S STRATEGIC
BUSINESS UNIT
• App development team: coders, developers
• Content managers : surveyors, reporters
• Business development team
• Finance team
• Customer Care Unit

25. • Investors
• Customers
• Employees

26. ECONOMIC CONTENTS Technological Context
Figures from Android Authority states
that total number of downloads from
Google Play has reached 25 billion. The
Apple Store grew from about 750,00 to
1.21 million apps. With globalization ,
the multiplier effect for app demand
will remain healthy for developers .
• By 2017, India will have more than
251 million smartphones
• With more smartphones people will
tend to do their work including
studies online.

28. TACTICS

30. FREE APP FEATURES
• Problems(basic level) covering all aspects of
maths, verbal ability and puzzles.
• Each correct answer will give 5 points. These
will be helpful in unlocking difficult
questions.
•Expert advice & ideas sharing
•Topic wise questions
•No Ads running

31. PREMIUM APP FEATURES
• It keeps a track of preferences of a
customer and likewise provide suggestion
• Advance level problems on mathematics,
puzzles and verbal ability.
• AD free app
• Video solutions for difficult problems
• Access to almost 9500 sets of questions
• All of the above at just $50

32. Name - TICKS & TRICKS
Slogan – “With tricks comes ticks”
Attributes – Education, Fresh, E-learning

33. PRICING
Basic Version – Free
Premium Version - $50 (lifetime validity)

34. DISTRIBUTION CHANNELS
Distribution to all categories like Apple, windows,
android etc . Through other app stores like Apple
app store , Get jar , Blackberry SDK and Google
Play store.

35. COMMUNICATION
• One -to-one phone communication
• Online ADS in other websites
• Social media platforms like Facebook, Twitter, Instagram

36. IMPLEMENTATION

38. SCHEDULE
TASK TIME
Market Research 3 months
Potential Market
Analysis
3 months
Business Unit 3-4 months
Product Strategy 2 weeks
Pricing Strategy 3 weeks
Designing Channels 4 weeks

39. 1)
• EXECUTIVE SUMMARY
• SITUATION ANALYSIS
2)
• GOAL
• STRATEGY
3)
• TACTICS
• IMPLEMENTATION

41. Created by Rohit Raha, Bhawanipore Education Society
College(BGES) Kolkata during a Marketing Internship Program
under Prof. Sameer Mathur, IIM LUCKNOW