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Artistic tricks divert from the effect that an artist endeavors to produce, and
even excellent elements such as bullets, arrows, brackets, ornate initials, are at
best superficial ornamentation unless logically employed.
Paul Rand
EXECUTIVE SUMMARY
Digital economy has been a drastic change
not only in the general economy but also
In the other sectors such as education,
etc.
Our company “TICKS & TRICKS” aims at
providing students with quality education
In the form of e-learning. This will be very
helpful for students appearing in
competitive exams like CAT,GMAT,GRE,etc
The name of the company and the app
designed on the same is very meaningful
to the actual course which will be taught
to the students.
First step of action would be to have a strong user base. Due
to improper information, it would be wise to use social
media to promote the brand.
After getting brief idea of market, the app would be
launched and we can publicize our product through
newspapers and innovative newspaper ads.
After that the steps would be taken to increase the network
and try to reach maximum number of user base.
SITUATION ANALYSIS
COMPANY OVERVIEW
Company’s overview
Core competencies and portfolio of offering
Features
1.Offers high quality
questions on topics such
as arithmetic, number
system, etc
2.Great quality puzzle sets
with amazing tricks to
solve them.
3.Very helpful for
CAT,GMAT,GRE students.
The list of offering
provided-
• Provides online security
to the user
• Offers premium version
at competitive prices.
MARKET OVERVIEW
Opportunities Threats
• As the time progresses, many students
will prefer online learning rather than
traditional tution classes.
• Users will save a lot of time by
learning things online and it will also
give them competition day in and day
out.
• A lot of competition is faced in this
industry.
• We have to cut down profits and on
salaries until the end of growth
period.
• Offer less prices to dominate other
competitors.
Smartphone
users People of
age 18-35
Students
appearing
for
CAT,GMAT,G
RE,etc
TARGETED CUSTOMERS
• The main aim is to make people, students,
etc. gain faith in the app
• To cover all the potential age groups of
students and teachers
• To be able to cover international market
• Decent market share
•To provide great quality of questions on
mathematics, verbal ability and puzzles
needed for CAT,GMAT,GRE
TARGET MARKET
CUSTOMER NEEDS
• reliable content
• good value for money
• great quality questions on
Mathematics, verbal ability
and puzzles.
• best contents
• suggestion and tips from some
expert
• good quality question
• can be downloaded into any
computer in the planet offering file
flexibility
COLLABORATERS
• marketing team
• Channel members
• App developers
• communication
partners
• Funding Agency
Channel Members
Places like Google Play store on
android phone , Apple app store,
Etc.
Communication Partners
• Frequently used Social Media websites like
Facebook, Instagram, Snapchat and Quora,
Twitter.
• Regular motivating Advertisements
• Sponsors posts and advertorials in other
apps
COMPANY’S STRATEGIC
BUSINESS UNIT
• App development team: coders, developers
• Content managers : surveyors, reporters
• Business development team
• Finance team
• Customer Care Unit
• Investors
• Customers
• Employees
ECONOMIC CONTENTS Technological Context
Figures from Android Authority states
that total number of downloads from
Google Play has reached 25 billion. The
Apple Store grew from about 750,00 to
1.21 million apps. With globalization ,
the multiplier effect for app demand
will remain healthy for developers .
• By 2017, India will have more than
251 million smartphones
• With more smartphones people will
tend to do their work including
studies online.
TACTICS
FREE APP FEATURES
• Problems(basic level) covering all aspects of
maths, verbal ability and puzzles.
• Each correct answer will give 5 points. These
will be helpful in unlocking difficult
questions.
•Expert advice & ideas sharing
•Topic wise questions
•No Ads running
PREMIUM APP FEATURES
• It keeps a track of preferences of a
customer and likewise provide suggestion
• Advance level problems on mathematics,
puzzles and verbal ability.
• AD free app
• Video solutions for difficult problems
• Access to almost 9500 sets of questions
• All of the above at just $50
Name - TICKS & TRICKS
Slogan – “With tricks comes ticks”
Attributes – Education, Fresh, E-learning
PRICING
Basic Version – Free
Premium Version - $50 (lifetime validity)
DISTRIBUTION CHANNELS
Distribution to all categories like Apple, windows,
android etc . Through other app stores like Apple
app store , Get jar , Blackberry SDK and Google
Play store.
COMMUNICATION
• One -to-one phone communication
• Online ADS in other websites
• Social media platforms like Facebook, Twitter, Instagram
IMPLEMENTATION
SCHEDULE
TASK TIME
Market Research 3 months
Potential Market
Analysis
3 months
Business Unit 3-4 months
Product Strategy 2 weeks
Pricing Strategy 3 weeks
Designing Channels 4 weeks
1)
• EXECUTIVE SUMMARY
• SITUATION ANALYSIS
2)
• GOAL
• STRATEGY
3)
• TACTICS
• IMPLEMENTATION
Created by Rohit Raha, Bhawanipore Education Society
College(BGES) Kolkata during a Marketing Internship Program
under Prof. Sameer Mathur, IIM LUCKNOW

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Final ppt

  • 1.
  • 2. Artistic tricks divert from the effect that an artist endeavors to produce, and even excellent elements such as bullets, arrows, brackets, ornate initials, are at best superficial ornamentation unless logically employed. Paul Rand
  • 3.
  • 5. Digital economy has been a drastic change not only in the general economy but also In the other sectors such as education, etc. Our company “TICKS & TRICKS” aims at providing students with quality education In the form of e-learning. This will be very helpful for students appearing in competitive exams like CAT,GMAT,GRE,etc The name of the company and the app designed on the same is very meaningful to the actual course which will be taught to the students.
  • 6.
  • 7. First step of action would be to have a strong user base. Due to improper information, it would be wise to use social media to promote the brand. After getting brief idea of market, the app would be launched and we can publicize our product through newspapers and innovative newspaper ads. After that the steps would be taken to increase the network and try to reach maximum number of user base.
  • 10.
  • 11. Company’s overview Core competencies and portfolio of offering Features 1.Offers high quality questions on topics such as arithmetic, number system, etc 2.Great quality puzzle sets with amazing tricks to solve them. 3.Very helpful for CAT,GMAT,GRE students. The list of offering provided- • Provides online security to the user • Offers premium version at competitive prices.
  • 13. Opportunities Threats • As the time progresses, many students will prefer online learning rather than traditional tution classes. • Users will save a lot of time by learning things online and it will also give them competition day in and day out. • A lot of competition is faced in this industry. • We have to cut down profits and on salaries until the end of growth period. • Offer less prices to dominate other competitors.
  • 14. Smartphone users People of age 18-35 Students appearing for CAT,GMAT,G RE,etc TARGETED CUSTOMERS
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  • 16. • The main aim is to make people, students, etc. gain faith in the app • To cover all the potential age groups of students and teachers • To be able to cover international market • Decent market share •To provide great quality of questions on mathematics, verbal ability and puzzles needed for CAT,GMAT,GRE
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  • 19. CUSTOMER NEEDS • reliable content • good value for money • great quality questions on Mathematics, verbal ability and puzzles.
  • 20. • best contents • suggestion and tips from some expert • good quality question • can be downloaded into any computer in the planet offering file flexibility
  • 21. COLLABORATERS • marketing team • Channel members • App developers • communication partners • Funding Agency
  • 22. Channel Members Places like Google Play store on android phone , Apple app store, Etc.
  • 23. Communication Partners • Frequently used Social Media websites like Facebook, Instagram, Snapchat and Quora, Twitter. • Regular motivating Advertisements • Sponsors posts and advertorials in other apps
  • 24. COMPANY’S STRATEGIC BUSINESS UNIT • App development team: coders, developers • Content managers : surveyors, reporters • Business development team • Finance team • Customer Care Unit
  • 26. ECONOMIC CONTENTS Technological Context Figures from Android Authority states that total number of downloads from Google Play has reached 25 billion. The Apple Store grew from about 750,00 to 1.21 million apps. With globalization , the multiplier effect for app demand will remain healthy for developers . • By 2017, India will have more than 251 million smartphones • With more smartphones people will tend to do their work including studies online.
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  • 30. FREE APP FEATURES • Problems(basic level) covering all aspects of maths, verbal ability and puzzles. • Each correct answer will give 5 points. These will be helpful in unlocking difficult questions. •Expert advice & ideas sharing •Topic wise questions •No Ads running
  • 31. PREMIUM APP FEATURES • It keeps a track of preferences of a customer and likewise provide suggestion • Advance level problems on mathematics, puzzles and verbal ability. • AD free app • Video solutions for difficult problems • Access to almost 9500 sets of questions • All of the above at just $50
  • 32. Name - TICKS & TRICKS Slogan – “With tricks comes ticks” Attributes – Education, Fresh, E-learning
  • 33. PRICING Basic Version – Free Premium Version - $50 (lifetime validity)
  • 34. DISTRIBUTION CHANNELS Distribution to all categories like Apple, windows, android etc . Through other app stores like Apple app store , Get jar , Blackberry SDK and Google Play store.
  • 35. COMMUNICATION • One -to-one phone communication • Online ADS in other websites • Social media platforms like Facebook, Twitter, Instagram
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  • 38. SCHEDULE TASK TIME Market Research 3 months Potential Market Analysis 3 months Business Unit 3-4 months Product Strategy 2 weeks Pricing Strategy 3 weeks Designing Channels 4 weeks
  • 39. 1) • EXECUTIVE SUMMARY • SITUATION ANALYSIS 2) • GOAL • STRATEGY 3) • TACTICS • IMPLEMENTATION
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  • 41. Created by Rohit Raha, Bhawanipore Education Society College(BGES) Kolkata during a Marketing Internship Program under Prof. Sameer Mathur, IIM LUCKNOW