Join us to hear how one of the most innovative higher ed institutions, College for America (CfA) at Southern New Hampshire University chose to build their business on the Salesforce1 Platform. CfA was honored as one of 2012 Fast Company’s “World’s Most Innovative Companies” for revolutionizing higher education. Brian Peddle, CfA’s CTO, will discuss and demo how the platform gives them the speed and agility to introduce new processes across the entire student lifecycle and build innovative custom apps - including a learning management system, student information system, and early warning system - to meet their needs. Speakers: Brian Peddle, CTO College for America at Southern New Hampshire University David MacWhinnie, Principle Product Manager College for America at Southern New Hampshire University Doug Naylor, Sr. Salesforce Analyst College for America at Southern New Hampshire University

1. /Salesforce.comFoundation
@SFDCFoundation
Connected Campus:
Building Custom Apps on the Platform
Aug
27,
2014

2. Safe Harbor
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This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
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statements.

3. #1 in Enterprise Cloud Computing
& CRM
Enterprise Cloud
Computing
Market Share
#1
World’s Most
Innovative Company
2011, 2012, 2013, 2014
#1
#1
Market Leader:
Enterprise, MidMarket,
SMB & Sales Force
Automation

4. 1%
Product
Equity
Time
680,000+
Hours
Service
$68M+
Grants
23,000+
Higher
Education +
Nonprofit
Organizations
1:1:1
Model
Adopted
by

5. Advancement
360° student view
Become a Connected Campus:
Put Your Students at the Center
Student Success
& Retention
Community
Engagement
Recruitment Communications

6. Salesforce Platform is the Fastest Path from Idea to App
Idea
Build App
Idea
buy & setup
hardware
install
complex
software
define user
access
build & test
security
make it
mobile &
social
setup
reporting &
analytics
build
app
Legacy Platforms
6-12 Months?
App
App

7. All the Platform Services You Need to Build Apps Fast
The Fastest Path From Idea To App

8. Our Customers Report They’re Building Apps Faster
+43%
Increase in
Coding
Productivity
+52%
Faster
System
Testing
+46%
Decrease in
IT Costs
+45%
Faster Integration
+52%
Faster
Design
+55%
Faster
Configuration
+58%
Faster
Deployment
Average
Percentage
Improvements
Reported
by
Customers
Source:
Salesforce.com
Customer
Rela:onship
Survey
conducted
March
2013,
by
an
independent
third-­‐party,
Confirmit
Inc.,
on
5,200+
customers
randomly
selected.
Response
sizes
per
ques:on
vary.

9. Featured Presenters
Brian Peddle
CTO
College for America at
Southern New
Hampshire University
David MacWhinnie
Principle Product Manager
College for America at
Southern New
Hampshire University
Doug Naylor
Senior Salesforce Analyst
College for America at
Southern New
Hampshire University

10. Connected
Campus:
Building
Custom
Apps
on
the
PlaNorm

11. Today’s Agenda: College for America 101
1. Who we are
2. How our competency-based education works
3. Business Problem – Why Salesforce?
4. Leveraging the Platform
5. LMS Demo
6. Coaching – Continuous Improvements
7. Q & A
© 2014 Southern New Hampshire University. All rights reserved.

12. Who We Are
• Private, nonprofit
• Regionally accredited
Southern New
Hampshire
University
• Largest private,
nonprofit online
higher ed provider
in New England
• 4th largest in U.S.
Traditional
Residential
Campus (1932)
College of Online
Continuing
Education (2007)
College for
America (2012)
• Competency-based
• Focused on workforce
development
hOp://www.eduventures.com/2013/07/the-­‐top-­‐50-­‐online-­‐colleges-­‐and-­‐universi:es-­‐by-­‐headcount/
© 2014 Southern New Hampshire University. All rights reserved.

13. Designed for Working Adults and Their Employers
• Learning through mastering competencies, not lectures and exams
• Flexible, online and self-directed schedule
• Uniquely affordable at $2,500 a year
• Associate’s and bachelor’s degrees from a respected, nonprofit
university
(Southern New Hampshire University, founded in 1932)
© 2014 Southern New Hampshire University. All rights reserved.
Competency-based
college degrees built
for the workplace

14. Designed for Working Adults and Their Employers

15. Same degree, different learning process
How it’s the same.
Accredited Degrees
Respected nonprofit university
Real college credit
Rigorous learning
How it’s different.
Project & competency based
Flexible Schedule
Dedicated support
Very low cost - $2,500 a year

16. How our competency-based education works
Coach
Student
Account
partner
Peers
Reviewer
Employer
Mentors

17. Business Problem – Why Salesforce?
Time
4 Months to Launch Pilot (2 on staff / 1 off shore)
Legacy Systems
New Program
CBE Program and System development
running in parallel
Speed to Iterate
Clicks not Code
Minimum Viable Products

18. Incredibly Brief Timeline*
Sept 2012 – Jan 2013
Built initial backend data model for CBE
Integrate with Docusign
Integrate with New Voice Media
Integrate with Form Assembly
SSO to Instructure Canvas and Google Apps
Built initial Student Portal
April – June 2013
Continue to iterate
Develop MVP LMS (Beta)
Develop MVP Reviewer Portal
October 2013
LMS Goes Live for All Students
*This a TINY subset of the insanely awesome stuff we built. We are so far into the future we actually had to time travel back for this
presentation.

19. Leveraging the Platform
Data.com
Custom
Applica:ons
Reviewer Portal Curriculum Dev Agile Manager
© 2014 Southern New Hampshire University. All rights reserved.
Salesforce
Learning Portal
Pardot Knowledge IdP Cases
EchoSign New Voice
Communities
More…
Media Google Apps Colleague
Amazon
S3

20. LMS Demo

21. CfA Develop the Coaching Model
• Iteration 0: What are we building for students?
• Literally building new data points/features daily
• Four CfA coaches; sitting next to IT, had no idea what or
where regarding student information
• Iteration 1: Let’s Establish Standard Work!
• Rapid Iteration using configuration helped get a Minimally
Viable Product in front of coaches immediately
• Helped establish standard work practices that are now used
to help train what is now a team of 20 coaches
• Iteration 2: Now let’s scale
• From Standard Work to Efficient Work
• We have moved past helping coaches surface student
information, so we are now also starting to figure out how to
help coaches take action

22. Loads of Awesomeness’ + a Picture of Doug
College for America
Over 1,000 students served
Over 20,000 competencies mastered
Coaching
15+ coaches leverage salesforce
‘where they are’
Currently at a 70% re-enrollment rate
Managing our largest single month of
new students starting Sept 1st.

23. Questions?
80
Custom Objects
Current Team Size
8 FTE / 3 Offshore
48
Triggers
392
Apex Classes
254
Visual Force Pages
163
Rules
22
Custom Apps
4,203
Energy Drinks
Connect if you have more questions later:
@brianpeddle