2. SHAWN THE SOCIAL MEDIA NOVICE
BACKGROUND:
• Freshmen Student, University of Florida
• Retail Associate for JC Penny’s
• Major: Telecommunications: Media and
Society/Marketing/Public Relations
DEMOGRAPHICS:
• Female
• 18-21 years old
IDENTIFIERS:
• Undergraduate student
• Party Hopper
3. SHAWN THE SOCIAL MEDIA NOVICE
GOALS:
• Create a professional image for myself on every social media site that I use.
• Update my social media pages weekly including blogs.
• Reading blogs that will help guide me in creating my image and learning how media may influence my
brand.
CHALLENGES:
• Lack of scheduling my time effectively to post and read weekly.
• Cramming things in due to procrastination.
• Posting personal pictures, parties, and other unprofessional posts.
HOW WE HELP:
• Creating a weekly schedule for myself along with a timeline.
• This allows me to have more time to work on my blogs and not cram everything in all at once.
4. CHRISTINA THE FASCINATED SOCIAL
MEDIA USER
REAL QUOTES:
• “I love learning about new social
media platforms as well as using
them effectively.”
• “It’s difficult knowing when I
should post anything on my
personal life or just about my
brand.”
COMMON OBJECTIONS:
• I will do it later.
• I don’t’ have time for that right
now.
• My boyfriend likes pictures of me
in shorts.
• I forgot that picture isn’t
professional at all.
5. MOTH IN A FLAME
MARKETING MESSAGING:
• Like a moth to a flame we are attracted to media
and social media is a key influencer. Its important
for us to learn how to actively use social media.
ELEVATOR PITCH:
• We strive to inform and help readers understand
what is actively going on in our society as well as
voice their opinions on the various topics.
