Leadership is defined by character, not popularity or changing circumstances. Leaders with good character achieve balance through virtuous acts. A company's spirit comes from its leaders - if they decay, the whole company decays. Character is shaped by drive, competence and integrity. Unethical leaders who lack moral compass tend to be self-serving and erode followers' trust. People rightfully demand good character from their leaders, as the strength of an organization lies in its leaders' character, not products or services. Leadership is exercised through character, which others imitate.