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ASAPS - How do I integrate social media into my practice?

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Part two of the ASAPS presentation

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ASAPS - How do I integrate social media into my practice?

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  2. 2. You’ve learned…<br />What Social Media Is And Is Not<br />Major networks<br />Why it’s important<br />
  3. 3. Topics<br />Examples of social media in use<br />Brand registration/protection<br />Facebook tips<br />Twitter tips<br />Monitoring<br />Content generation<br />Tools <br />
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  8. 8. CoachCal.com & CFFC<br />1+ MM Twitter followers<br />140,000+ Facebook Fans<br />#1 recruiting class in 2009 and 2010<br />First year coaching UK<br />
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  11. 11. Maker’s Mark Ideas<br />Experience & Community<br />Call to Action<br />Publishing Schedule<br />
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  14. 14. In Every Example<br />Web site traffic increased<br />Search rankings increased<br />Cost per interaction went down<br />Positive, unsolicited comments<br />
  15. 15. Registering Your Name<br />Use a service to help<br />Refine the major networks by hand<br />You will need:<br />Under fifteen characters for your name<br />Multiple versions of your logo<br />15 and 25 word blurb<br />An e-mail address that is monitored<br />
  16. 16. What Do I Monitor?<br />“yourdomain.com”<br />Key Execs<br />Key clients<br />Industry keywords<br />Competitors & their execs<br />Sales prospects<br />
  17. 17. Alerts & News<br />Gisthttp://www.gist.com<br />Spokeohttp://www.spokeo.com<br />Google Alertshttp://www.google.com/alerts<br />Twitter Trends – right side of the screen<br />Google Trends & Insights<br />
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  23. 23. Negative Comments<br />Acknowledge quickly<br />Refer to your site with facts<br />Be human<br />
  24. 24. Integration with Your Daily Life<br />Carve out time in your schedule<br />It really is easy<br />
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  26. 26. E-Mail Tips<br />Add e-mail to your intake form<br />Tell them you will market to them unless they opt out<br />Use a reputable system<br />
  27. 27. Develop a Strategy<br />Goals<br />Measurement – on and offline<br />Take time to listen and observe – 1-2 months max.<br />
  28. 28. Develop a Publishing Schedule<br />Timeframe<br />Who<br />What<br />Goal & How to Measure<br />Prep time<br />Automate & Add Reminders<br />Where to publish<br />
  29. 29. Posting Tools<br />Mobile apps<br />Hootsuite<br />Tweetdeck<br />Bit.ly<br />Keepass<br />Google Analytics<br />
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  31. 31. Audio / Video Tools<br />Camtasia<br />Kodak zi8 HD camera<br />Tripod & battery pack<br />AVS Video Converter<br />Audacity<br />DropSend or YouSendIt<br />
  32. 32. Dysport Video<br />
  33. 33. Example Campaign<br />Date: 10/23/09 – 10/31/2009<br />Goals: gain Fan Page subscribers andnewsletter sign-ups<br />CTA: sign-up or become a Fan<br />Offer: win a free product (high value)<br />Media: Facebook Ads and Status updates<br />Ads: five variations, limited targeting<br />Budget: $500 + $200<br />
  34. 34. Example Campaign Metrics & Results<br />Fans: 100  333<br />Newsletter subscribes: 70 with a 1:1 uptake on the ads<br />Facebook went from 0 referrals to #12<br />Sales said leads are from the Net more than ever before<br />
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  37. 37. Timeframe<br />What should I expect?<br />
  38. 38. Pricing – Hard & Soft<br />Software<br />Services<br />Advertising<br />Risk<br />Inaction<br />
  39. 39. WebMedley Newsletter Invite<br />Giving away what works and what doesn’t<br />Includes How To’s<br />Video and text descriptions <br />E-mail or text me if you are interested:<br />Bill Dotson<br />859-361-4464<br />bdotson@webmedley.com <br />

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