Online Marketing 101

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Online Marketing 101 Presentation by Matt Ramage from emarketed.

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Online Marketing 101

  1. 1. Online Marketing 101 presented by Matt Ramage
  2. 2. Summary <ul><ul><li>Some Interesting Numbers </li></ul></ul><ul><ul><li>Get in the Game </li></ul></ul><ul><ul><li>Ways to Market Online </li></ul></ul><ul><ul><li>Resources </li></ul></ul>
  3. 3. Interesting Numbers
  4. 4. Interesting Numbers
  5. 5. Interesting Numbers Source: comScore Media Metrix, US data,  August 2007
  6. 6. Get in the Game <ul><ul><li>Buy a domain name (healthinsuranceagent.com) </li></ul></ul><ul><ul><li>Setup web hosting </li></ul></ul><ul><ul><li>Use free tool or hire a web design company to build site </li></ul></ul><ul><ul><li>Market site </li></ul></ul><ul><li>  </li></ul><ul><li>Costs </li></ul><ul><ul><li>Domain name: $12 per year </li></ul></ul><ul><ul><li>Web hosting: $10 to 20 per month </li></ul></ul><ul><ul><li>Web site costs: $600 to $3,000 </li></ul></ul><ul><ul><li>Marketing: $400 to $1,000 per month </li></ul></ul>
  7. 7. Get in the Game <ul><li>5 reasons to start today </li></ul><ul><li>1.    It takes time to come up organically for desired keywords </li></ul><ul><li>2.    Search engines look at the age of your domain name </li></ul><ul><li>3.    Your competition is online </li></ul><ul><li>4.    Your potential customers are looking for your services </li></ul><ul><li>5.    Low cost to free, easy to use, flexible, targeted and </li></ul><ul><li>             IT'S THE FUTURE!!!! </li></ul>
  8. 8. Ways to Market Online <ul><ul><li>Local engines and directories </li></ul></ul><ul><ul><li>Search engine optimization </li></ul></ul><ul><ul><li>Pay per click advertising </li></ul></ul><ul><ul><li>Website video marketing </li></ul></ul><ul><ul><li>Blogging </li></ul></ul><ul><ul><li>Local search engines </li></ul></ul><ul><ul><li>Affiliate marketing </li></ul></ul><ul><ul><li>Email marketing     </li></ul></ul><ul><ul><li>Social bookmarking </li></ul></ul><ul><ul><li>Social media marketing </li></ul></ul><ul><ul><li>Viral marketing </li></ul></ul><ul><ul><li>Mobile phone advertising </li></ul></ul><ul><ul><li>Create an industry profile </li></ul></ul><ul><ul><li>Banner advertising </li></ul></ul><ul><ul><li>Become an expert </li></ul></ul>
  9. 9. Ways to Market Online <ul><ul><li>Start small </li></ul></ul><ul><ul><li>Get listed in local directories and local search engines </li></ul></ul><ul><ul><li>Pay per click advertising </li></ul></ul><ul><ul><li>Follow leaders in your industry </li></ul></ul><ul><ul><li>Start blogging </li></ul></ul><ul><ul><li>Promote your web site in all your marketing collateral </li></ul></ul><ul><ul><li>Track web traffic through free analytics </li></ul></ul>
  10. 10. Ways to Market Online
  11. 11. Resources <ul><ul><li>http://google.com/analytics </li></ul></ul><ul><ul><li>http://google.com/alerts </li></ul></ul><ul><ul><li>http://google.com/adwords </li></ul></ul><ul><ul><li>http://local.yahoo.com/ </li></ul></ul><ul><ul><li>http://maps.google.com </li></ul></ul><ul><ul><li>http://maps.live.com </li></ul></ul><ul><ul><li>http://emarketed.net </li></ul></ul><ul><ul><li>http://emarketed.com </li></ul></ul><ul><ul><li>http://www.yellowpages.com/ </li></ul></ul><ul><ul><li>http://yp.yahoo.com/ </li></ul></ul><ul><ul><li>http://www.superpages.com/ </li></ul></ul><ul><ul><li>http://yellowpages.aol.com/ </li></ul></ul><ul><ul><li>http://www.switchboard.com/ </li></ul></ul><ul><ul><li>http://www.yellowbook.com/ </li></ul></ul><ul><ul><li>http://www.seobook.com/ </li></ul></ul><ul><ul><li>http://smallbusiness.yahoo.com/ </li></ul></ul>
  12. 12. Thank You <ul><li>Thank you for your time. Please feel free to contact me with any questions. Matt Ramage Web Marketing Consultant 818.640.1892 [email_address] Web Marketing & Design: http://www.emarketed.com  Search Marketing Blog: http://www.emarketed.net </li></ul><ul><li>Get Found On The Net. Get emarketed. </li></ul>

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