How to Create
Meaningful
reports
Julien Raby
Director – Search Marketing
Useless
data
Actionable
reporting
Easy
to understand
Take
educated decisions
Support
your recommendations
Useful
How?
Contextualize
data
Data Visualization
Binary language
good – not good
Bullet Graphs
Microcharts
              Outcomes
How to Create Meaningful Reports
How to Create Meaningful Reports
How to Create Meaningful Reports
How to Create Meaningful Reports
How to Create Meaningful Reports
How to Create Meaningful Reports
How to Create Meaningful Reports
How to Create Meaningful Reports
How to Create Meaningful Reports
How to Create Meaningful Reports
How to Create Meaningful Reports
How to Create Meaningful Reports
How to Create Meaningful Reports
How to Create Meaningful Reports
How to Create Meaningful Reports
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How to Create Meaningful Reports

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A presentation I gave on the last Toronto Search Engine Strategies on how to create meaningful dashboards.

Published in: Business, Technology
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How to Create Meaningful Reports

  1. 1. How to Create Meaningful reports
  2. 2. Julien Raby Director – Search Marketing
  3. 3. Useless data
  4. 4. Actionable reporting
  5. 5. Easy to understand
  6. 6. Take educated decisions
  7. 7. Support your recommendations
  8. 8. Useful
  9. 9. How?
  10. 10. Contextualize data
  11. 11. Data Visualization
  12. 12. Binary language good – not good
  13. 13. Bullet Graphs Microcharts Outcomes

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