The document discusses an innovative collaboration between institutions of higher learning (IHLs) and food manufacturers in Singapore to develop new food products. IHLs provide trained students and facilities for product development, while manufacturers provide industry expertise and facilities for production. The collaboration benefits both parties by giving students real-world experience and manufacturers access to new ideas. An annual competition is held where student teams develop product concepts matched with manufacturers to be judged on criteria like innovation, marketing potential, and consumer appeal. The competition aims to strengthen industry-academic ties and help commercialize student creations.