Annaji Motors Ltd. faces challenges like intense market competition, rising production costs, and declining market share. They propose implementing a transfer policy to facilitate career development, ensure continuity, and sustain the organization. The policy would allow for rotation of employees across different divisions, factories, and functions at various levels of seniority. This would provide benefits like knowledge sharing, collaboration, better resource utilization, decreased attrition, and aligning competency with requirements to help both the company and employees.