This document outlines the course details for an entrepreneurship course focused on the food industry for young children. The course aims to help students identify entrepreneurial techniques and foster an entrepreneurial mindset in young children. Over the semester, students will learn about entrepreneur psychology, developing food business ideas for children, and creating their own retail business plan focused on healthy food products and toys for children. Assessment includes a group business plan project, individual product and promotion assignments, a group presentation, and a final exam.

1. HTBB1023/HUB1083
ENTREPRENEURSHIP IN FOOD INDUSTRY FOR
YOUNG CHILDREN
Semester : February 2014
Course Leader : Mohd Shahril Bin Mat Yusoff
Office Location : Level 11 Wing A, Faculty of Hospitality and Tourism Management, Unitar
International University
Consultation Hours :
Telephone : 03-7627 7295 / 010-3956059
E-mail : m_shahril@unitar.my
Course Synopsis
This course is design to help student to identify the entrepreneurial techniques and inculcate the idea,
awareness and culture into the young children mindset of becoming future business personnel.
Course Objectives
The student will be exposed to the broad awareness and understanding of basic entrepreneur
psychology, interest and the potential on entrepreneurship of young children. At the end of the course, the
students will be able to:
- Describe the fundamentals of entrepreneurship psychology.
- Use knowledge on the role of entrepreneur in food service industry for young children.
- Design business plan activities and ensuring leadership supremacy in relations to young children.
- Engage and establish relationship with potential customer and investor
- Develop business entity focusing to young children.
Learning Outcomes
1. Knowledge of discipline area
2. Practical skills

2. HUB1083/HTBB1023 – Entrepreneurship in Food Industry for Young Children
3. Problem solving and scientific skills
4. Communication, leadership and team skills
5. Social skills and responsibility
6. Value, attitudes and professionalism
7. Information management and lifelong learning skills
8. Managerial and entrepreneur skills
Recommended/Required Materials
Recommended/Required Textbook
Educate Your Children to be Entrepreneur , (2009), By Siti Faaizah Ismail, published by PTS
Professional, Kuala Lumpur.
The Little Entrepreneur Takes Flight , (2006), By Harper M. & Arrington J., published by Harper
Arrington Publishing, USA.
Optional/Additional Materials
Patterns of Entrepreneurship , 2nd Edition, (2007), By Kaplan J.M. & Warren A.C., published by Wiley
& Sons.
Entrepreneurship , 6th Edition, (2005), By Hisrich R.D. & Peters M., published by McGraw Hill.
Course Assessment
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3. HUB1083/HTBB1023 – Entrepreneurship in Food Industry for Young Children
Assignment (Group Task) : 20%
Exercises (Individual Task) : 20%
Participation : 10%
Final Examination : 50%
Total: 100%
Course Requirements & Policies
You are required to abide by the university's Academic Regulation pertaining to all matters during their
course of study. You are expected to fulfill the following requirements of the course to obtain a grade:
Group Task (20%)
You are to work in a group (5-6 person per group) to create a retail business. The business should sell
healthy food for young children. The tasks are as shown below:
a) Overview of a business: name with logo, concept, location, mission and vision.
b) Organizational chart of a business.
c) Business layout.
d) Product with packaging and pricing.
e) Future plan.
Individual Task (20%)
The tasks are as shown below:
a) To produce 1 (one) kid food with 5 (five) criteria, and 1 (one) kid beverage with 5 (five) criteria. Each
type should have: A name with description, ingredients, healthy information and pricing.
b) To create 1 (one) kid toy with 5 (five) criteria.
c) To generate two types of promotion.
Individual Presentation (10%)
The group members should create a video presentation to promote your business to the public. It should
be between 4 to 5 minutes length, with a background of music.
Final Examination (50%)
You will be examined on your level of understanding and knowledge acquired in this course. The format
of the examinations will include essay and/or discussion type of questions.
Course Policies
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4. HUB1083/HTBB1023 – Entrepreneurship in Food Industry for Young Children
a) Academic Honesty is required of all members of a learning community. Hence, the University will not
tolerate cheating or plagiarism on tests, examinations, papers or other course assignments. Students who
engage in such dishonesty may be given failing grades or expelled from the University.
b) Attendance policy, Lateness
c) Optional: Missed exams, missed assignments, make-up assignments, make-up exams, grading,
support services, extra credit and disability statement
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5. HUB1083/HTBB1023 – Entrepreneurship in Food Industry for Young Children
Study Plan
Week Mode Chapter Topic
1 FTF Course Guide
2 FTF 1 Introduction to Entrepreneurship
3 FTF 2 Instilling Psychology Development of Young Children
4 FTF 3 Children, Stipend & Catering Business
5 FTF 4 Cultivating Food Related Entrepreneur Talent of Young Children
6 FTF 5 Entrepreneurial Mind Setting
7 FTF 6 Food Service Business Ideas for Young Children
8 Mid Sem Break
9 FTF 7 Introduction to Business Techniques
10 FTF 8 Motivation and Guidance
11 FTF 9 Ethics Cultivation
12 FTF 10 Managing Successful People in Food & Hotel Business
13 FTF Assignment
14 FTF Final Presentation
15 Study Week
5

6. HUB1083/HTBB1023 – Entrepreneurship in Food Industry for Young Children
Study Plan
Week Mode Chapter Topic
1 FTF Course Guide
2 FTF 1 Introduction to Entrepreneurship
3 FTF 2 Instilling Psychology Development of Young Children
4 FTF 3 Children, Stipend & Catering Business
5 FTF 4 Cultivating Food Related Entrepreneur Talent of Young Children
6 FTF 5 Entrepreneurial Mind Setting
7 FTF 6 Food Service Business Ideas for Young Children
8 Mid Sem Break
9 FTF 7 Introduction to Business Techniques
10 FTF 8 Motivation and Guidance
11 FTF 9 Ethics Cultivation
12 FTF 10 Managing Successful People in Food & Hotel Business
13 FTF Assignment
14 FTF Final Presentation
15 Study Week
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