Law Firm Services Regional Workshop - Websites for Law Firms Masterclass Presentation from Conscious Solutions. Great slides on website design, website conversion, online advertising, social media and more
This document discusses the history and evolution of search engine optimization (SEO) and search engine algorithms. It describes how Google developed PageRank and how SEO strategies evolved in response, including the rise of black hat SEO techniques. It outlines Google's launches of algorithms like Panda, Penguin, and Hummingbird to address low-quality content and spammy links. The document then focuses on semantic search and how SEO must now focus on understanding user intent through techniques like predictive search, voice search, and image search. Key recommendations include using natural language in content, claiming profiles on knowledge graphs, and continuing to publish high-quality articles.
The document provides 10 tips for law firms to manage in 2009:
1) Get a firm grip on finances by closely monitoring key performance indicators.
2) Do a reality check and accept that the market has fundamentally changed and some practice areas are declining.
3) Prepare a clear strategic plan with goals agreed upon by all partners.
4) Consider options like mergers, niche practices, or exiting some areas.
5) Deeply understand and invest in existing clients through relationship management and client satisfaction research.
6) Leverage new technologies like social media, online services, and outsourcing.
7) Develop new service areas, markets, delivery methods, and non-legal offerings.
8) Be
The document outlines the mission, vision, and course offerings of a premier university. It lists undergraduate programs across five colleges: Agricultural Science and Technology; Education; Arts and Sciences; Hospitality Management and Tourism. Majors include agriculture, education, computer science, psychology, economics, secretarial administration, information technology, hotel and restaurant management, and tourism. Diploma and associate programs are also available.
This document provides tips for improving sales skills and closing more business deals. It advises salespeople to make customers their friends by asking questions to understand their needs and pain points rather than directly selling. It also suggests focusing on benefits, following up with customers, maintaining a confident posture, handling rejection well, and consistently staying in touch with contacts.
Law Society National Property Conference - Marketing in a Social AgeConscious Solutions
The document appears to be a series of slides from a presentation by Conscious Solutions about marketing in the social media age. The slides discuss topics like Maslow's hierarchy of needs, social media engagement models, issues Greggs had with their logo on social media, rules for social media use, and how to create effective content and videos for social media.
Establishing Environment Best Practices T12 Brendan LawFlamer
This document provides guidance on establishing environmental best practices for SharePoint, including:
1. Setting up appropriate Active Directory structures and service accounts.
2. Configuring dedicated SQL servers or instances with sufficient resources for databases.
3. Partitioning Windows and SQL servers appropriately and keeping systems patched.
4. Planning database and farm topologies suited to requirements like internal use, extranets, or publishing to consider performance, availability, and disaster recovery.
Best Practices For Virtualised Share Point T02 Brendan Law Nathan MercerFlamer
This document provides best practices for virtualizing SharePoint environments. It discusses why organizations virtualize, recommended hardware, licensing, storage considerations, supported virtualization technologies, guidelines for virtualizing different SharePoint roles like web servers and databases, backup strategies, and tools for managing virtual environments. The presentation emphasizes the importance of right-sizing virtual machines, using dedicated storage, and understanding how virtualization may impact different roles like databases.
This document discusses the history and evolution of search engine optimization (SEO) and search engine algorithms. It describes how Google developed PageRank and how SEO strategies evolved in response, including the rise of black hat SEO techniques. It outlines Google's launches of algorithms like Panda, Penguin, and Hummingbird to address low-quality content and spammy links. The document then focuses on semantic search and how SEO must now focus on understanding user intent through techniques like predictive search, voice search, and image search. Key recommendations include using natural language in content, claiming profiles on knowledge graphs, and continuing to publish high-quality articles.
The document provides 10 tips for law firms to manage in 2009:
1) Get a firm grip on finances by closely monitoring key performance indicators.
2) Do a reality check and accept that the market has fundamentally changed and some practice areas are declining.
3) Prepare a clear strategic plan with goals agreed upon by all partners.
4) Consider options like mergers, niche practices, or exiting some areas.
5) Deeply understand and invest in existing clients through relationship management and client satisfaction research.
6) Leverage new technologies like social media, online services, and outsourcing.
7) Develop new service areas, markets, delivery methods, and non-legal offerings.
8) Be
The document outlines the mission, vision, and course offerings of a premier university. It lists undergraduate programs across five colleges: Agricultural Science and Technology; Education; Arts and Sciences; Hospitality Management and Tourism. Majors include agriculture, education, computer science, psychology, economics, secretarial administration, information technology, hotel and restaurant management, and tourism. Diploma and associate programs are also available.
This document provides tips for improving sales skills and closing more business deals. It advises salespeople to make customers their friends by asking questions to understand their needs and pain points rather than directly selling. It also suggests focusing on benefits, following up with customers, maintaining a confident posture, handling rejection well, and consistently staying in touch with contacts.
Law Society National Property Conference - Marketing in a Social AgeConscious Solutions
The document appears to be a series of slides from a presentation by Conscious Solutions about marketing in the social media age. The slides discuss topics like Maslow's hierarchy of needs, social media engagement models, issues Greggs had with their logo on social media, rules for social media use, and how to create effective content and videos for social media.
Establishing Environment Best Practices T12 Brendan LawFlamer
This document provides guidance on establishing environmental best practices for SharePoint, including:
1. Setting up appropriate Active Directory structures and service accounts.
2. Configuring dedicated SQL servers or instances with sufficient resources for databases.
3. Partitioning Windows and SQL servers appropriately and keeping systems patched.
4. Planning database and farm topologies suited to requirements like internal use, extranets, or publishing to consider performance, availability, and disaster recovery.
Best Practices For Virtualised Share Point T02 Brendan Law Nathan MercerFlamer
This document provides best practices for virtualizing SharePoint environments. It discusses why organizations virtualize, recommended hardware, licensing, storage considerations, supported virtualization technologies, guidelines for virtualizing different SharePoint roles like web servers and databases, backup strategies, and tools for managing virtual environments. The presentation emphasizes the importance of right-sizing virtual machines, using dedicated storage, and understanding how virtualization may impact different roles like databases.
This document discusses various analytics and measurement metrics that are important to track, including:
- Volume of communication with existing clients and growth in new prospects and inquiries
- Number of website visitors from search engines and how many become prospects or join the mailing list
- Performance of specific marketing communications by tracking responses
- Key metrics for websites like visits, page views, bounce rate, and time on site
- Integration of analytics tools like Google Tag Manager, Adwords conversion tracking, and call tracking to measure leads that become clients or cases
- Use of a universal ID in analytics to track user interaction across sessions
How Design Assists Website Conversion - Conscious Solutions - Digital Marketi...Conscious Solutions
Presentation on how good website design for law firms aids conversion. By David Gilroy at the Digital Marketing Masterclass for law firms run by Conscious Solutions in November 2013.
Pasos para entrar y salir de microsoft powerfonsegarsa
Pasos para abrir y cerrar Microsoft PowerPoint: 1) Hacer clic en Inicio, 2) Seleccionar Todos los programas, 3) Abrir la carpeta Microsoft Office y seleccionar Microsoft PowerPoint, 4) Realizar la presentación y cerrar PowerPoint una vez terminado.
La persona está celebrando su cumpleaños el viernes 15 de enero a partir de las 7:00pm con una fiesta que incluirá cócteles, cerveza y música en vivo para festejar.
Para os empregadores de maior porte, como as empresas e equiparados a empresa pela Lei nº 8.212, de 1991, está em fase adiantada de desenvolvimento um módulo completo do eSocial. Nesse módulo, as empresas deverão transmitir suas informações através de arquivos gerados em seus sistemas de informática, utilizando leiautes padronizados. Haverá integração direta entre o sistema informatizado do empregador e o ambiente nacional do eSocial para transmissão dos arquivos, sem necessidade de preenchimento de telas web ou de programas geradores de escrituração ou declaração. Para utilização dessa opção, as empresas deverão possuir serviços web de conexão (webservice).
Os leiautes de arquivos estão sendo disponibilizados em versão inicial, ainda pendente de aprovação, e sua divulgação tem caráter informativo aos setores da sociedade interessados, dada a grande expectativa em torno do assunto. A versão final será disponibilizada em breve, por meio de portaria interministerial, editada pelo MF, MPS e MTE.
Fonte: https://www.esocial.gov.br/Leiautes.aspx
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help regulate emotions and stress levels.
Presentacion como aprovechar tu credito infonavitAntonRoMX
El documento explica cómo aprovechar el crédito del INFONAVIT para la compra de una vivienda. Señala que el INFONAVIT ofrece tasas de interés más bajas que los bancos y que el monto del crédito depende del salario del trabajador. También describe los diferentes tipos de créditos disponibles como Cofinavit e Ingresos Adicionales, y los requisitos y procesos para solicitar y pagar un crédito INFONAVIT.
El documento describe un taller de soldadura en Ferreñafe que realiza trabajos de cerrajería metálica. El taller se dirige al mercado de la construcción y la rehabilitación de edificios. Factores como subvenciones para reformas y la capacidad de ahorro han influido en la aceptación de sus productos. Los medios de comunicación como la televisión e internet han cambiado las preferencias de los consumidores a través de la publicidad.
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O documento discute as bases conceituais para projetos sustentáveis e biofílicos. Apresenta a visão da complexidade e da vida como referência para o design, enfatizando a importância de incorporar os ciclos biogeoquímicos e a organização da vida nos projetos. Também define o design ecológico como aquele que minimiza impactos e integra o projeto aos processos vivos, apresentando cinco princípios como soluções emergentes do lugar, integração dos sistemas naturais, uso de recursos renováveis e conservação da
A empresa de tecnologia anunciou um novo smartphone com câmera aprimorada, maior tela e bateria de longa duração. O dispositivo também possui processador mais rápido e armazenamento expansível. O novo modelo será lançado em outubro por um preço inicial de US$799.
La Unión Europea ha acordado un paquete de sanciones contra Rusia por su invasión de Ucrania. Las sanciones incluyen restricciones a las importaciones de productos rusos de alta tecnología y a las exportaciones de bienes de lujo a Rusia. Además, se congelarán los activos de varios oligarcas rusos y se prohibirá el acceso de los bancos rusos a los mercados financieros de la UE.
El documento propone mejoras para una ruta de 620 metros. Incluye distancias a lugares como una escuela primaria, una avenida y una calle con referencia a las Naciones Unidas.
Lo que Debes Saber sobre Facturación ElectrónicaAntonRoMX
La factura electrónica es un documento que comprueba la realización de una transacción comercial entre un comprador y un vendedor. Este compromete al vendedor a entregar el producto o servicio y obliga al comprador a realizar el pago de acuerdo a lo especificado en dicha factura emitida.
El documento trata sobre la captura de sonido. El profesor Sergio Manuel Echeverry Noguera dictó una clase sobre este tema para la estudiante Lesly Dinnelly Jiménez Almanza de Diseño Visual en la Universidad Panamericana en abril de 2013.
A música é uma forma de arte que usa som e silêncio em uma estrutura temporal. Ela pode ser criada por voz humana, instrumentos musicais ou uma combinação de ambos. A música transmite emoções e contém elementos como melodia, harmonia e ritmo.
The document provides background on the author's experience in digital marketing and search marketing over 12+ years. It then discusses the concept of "MoLoSo" - the mobile, local, and social web - as identified by Google Chairman Eric Schmidt as the next big trend in internet technology. Several facts about rising mobile usage and effects on clients are presented. Suggestions are made to set up listings on local directories and review sites to benefit clients. The document ends with a chart on ranking factors from an SEOMoz study.
This document provides an overview of key factors for search engine optimization (SEO) success. It discusses 9 important SEO factors including search intent, backlinks, page speed, user experience, content quality, site authority, security, structured data, and optimizing for voice search. For each factor, it provides best practices and techniques to improve rankings, such as keyword research, creating valuable content, link building outreach, image compression, and implementing structured data. The overall message is that SEO requires focusing on user experience and playing the long game of continuous optimization.
This document discusses various analytics and measurement metrics that are important to track, including:
- Volume of communication with existing clients and growth in new prospects and inquiries
- Number of website visitors from search engines and how many become prospects or join the mailing list
- Performance of specific marketing communications by tracking responses
- Key metrics for websites like visits, page views, bounce rate, and time on site
- Integration of analytics tools like Google Tag Manager, Adwords conversion tracking, and call tracking to measure leads that become clients or cases
- Use of a universal ID in analytics to track user interaction across sessions
How Design Assists Website Conversion - Conscious Solutions - Digital Marketi...Conscious Solutions
Presentation on how good website design for law firms aids conversion. By David Gilroy at the Digital Marketing Masterclass for law firms run by Conscious Solutions in November 2013.
Pasos para entrar y salir de microsoft powerfonsegarsa
Pasos para abrir y cerrar Microsoft PowerPoint: 1) Hacer clic en Inicio, 2) Seleccionar Todos los programas, 3) Abrir la carpeta Microsoft Office y seleccionar Microsoft PowerPoint, 4) Realizar la presentación y cerrar PowerPoint una vez terminado.
La persona está celebrando su cumpleaños el viernes 15 de enero a partir de las 7:00pm con una fiesta que incluirá cócteles, cerveza y música en vivo para festejar.
Para os empregadores de maior porte, como as empresas e equiparados a empresa pela Lei nº 8.212, de 1991, está em fase adiantada de desenvolvimento um módulo completo do eSocial. Nesse módulo, as empresas deverão transmitir suas informações através de arquivos gerados em seus sistemas de informática, utilizando leiautes padronizados. Haverá integração direta entre o sistema informatizado do empregador e o ambiente nacional do eSocial para transmissão dos arquivos, sem necessidade de preenchimento de telas web ou de programas geradores de escrituração ou declaração. Para utilização dessa opção, as empresas deverão possuir serviços web de conexão (webservice).
Os leiautes de arquivos estão sendo disponibilizados em versão inicial, ainda pendente de aprovação, e sua divulgação tem caráter informativo aos setores da sociedade interessados, dada a grande expectativa em torno do assunto. A versão final será disponibilizada em breve, por meio de portaria interministerial, editada pelo MF, MPS e MTE.
Fonte: https://www.esocial.gov.br/Leiautes.aspx
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help regulate emotions and stress levels.
Presentacion como aprovechar tu credito infonavitAntonRoMX
El documento explica cómo aprovechar el crédito del INFONAVIT para la compra de una vivienda. Señala que el INFONAVIT ofrece tasas de interés más bajas que los bancos y que el monto del crédito depende del salario del trabajador. También describe los diferentes tipos de créditos disponibles como Cofinavit e Ingresos Adicionales, y los requisitos y procesos para solicitar y pagar un crédito INFONAVIT.
El documento describe un taller de soldadura en Ferreñafe que realiza trabajos de cerrajería metálica. El taller se dirige al mercado de la construcción y la rehabilitación de edificios. Factores como subvenciones para reformas y la capacidad de ahorro han influido en la aceptación de sus productos. Los medios de comunicación como la televisión e internet han cambiado las preferencias de los consumidores a través de la publicidad.
Bases conceituais para projetos sustentáveis e biofílicos ed03 art09-evandroEvandro Sanguinetto
O documento discute as bases conceituais para projetos sustentáveis e biofílicos. Apresenta a visão da complexidade e da vida como referência para o design, enfatizando a importância de incorporar os ciclos biogeoquímicos e a organização da vida nos projetos. Também define o design ecológico como aquele que minimiza impactos e integra o projeto aos processos vivos, apresentando cinco princípios como soluções emergentes do lugar, integração dos sistemas naturais, uso de recursos renováveis e conservação da
A empresa de tecnologia anunciou um novo smartphone com câmera aprimorada, maior tela e bateria de longa duração. O dispositivo também possui processador mais rápido e armazenamento expansível. O novo modelo será lançado em outubro por um preço inicial de US$799.
La Unión Europea ha acordado un paquete de sanciones contra Rusia por su invasión de Ucrania. Las sanciones incluyen restricciones a las importaciones de productos rusos de alta tecnología y a las exportaciones de bienes de lujo a Rusia. Además, se congelarán los activos de varios oligarcas rusos y se prohibirá el acceso de los bancos rusos a los mercados financieros de la UE.
El documento propone mejoras para una ruta de 620 metros. Incluye distancias a lugares como una escuela primaria, una avenida y una calle con referencia a las Naciones Unidas.
Lo que Debes Saber sobre Facturación ElectrónicaAntonRoMX
La factura electrónica es un documento que comprueba la realización de una transacción comercial entre un comprador y un vendedor. Este compromete al vendedor a entregar el producto o servicio y obliga al comprador a realizar el pago de acuerdo a lo especificado en dicha factura emitida.
El documento trata sobre la captura de sonido. El profesor Sergio Manuel Echeverry Noguera dictó una clase sobre este tema para la estudiante Lesly Dinnelly Jiménez Almanza de Diseño Visual en la Universidad Panamericana en abril de 2013.
A música é uma forma de arte que usa som e silêncio em uma estrutura temporal. Ela pode ser criada por voz humana, instrumentos musicais ou uma combinação de ambos. A música transmite emoções e contém elementos como melodia, harmonia e ritmo.
The document provides background on the author's experience in digital marketing and search marketing over 12+ years. It then discusses the concept of "MoLoSo" - the mobile, local, and social web - as identified by Google Chairman Eric Schmidt as the next big trend in internet technology. Several facts about rising mobile usage and effects on clients are presented. Suggestions are made to set up listings on local directories and review sites to benefit clients. The document ends with a chart on ranking factors from an SEOMoz study.
This document provides an overview of key factors for search engine optimization (SEO) success. It discusses 9 important SEO factors including search intent, backlinks, page speed, user experience, content quality, site authority, security, structured data, and optimizing for voice search. For each factor, it provides best practices and techniques to improve rankings, such as keyword research, creating valuable content, link building outreach, image compression, and implementing structured data. The overall message is that SEO requires focusing on user experience and playing the long game of continuous optimization.
This presentation is from Performance Marketing Summit San Francisco 2015 (September 15, 2015 in San Francisco, CA). Session description: In 2008, Google’s Eric Schmidt told us that the internet is fast becoming a “cesspool” where false information thrives. Brands are how you sort out the cesspool”. This session will focus on what makes a publisher a brand and how to avoid being pumped out with the garbage.
This document provides tips and strategies for building a digital presence through search engine optimization (SEO), social media, websites, and mobile applications. It warns about common SEO lies and mistakes to avoid. Key recommendations include focusing on high-quality, original content; making websites mobile-friendly; using tools to audit digital properties; hiring knowledgeable professionals; and developing an integrated online strategy using all digital channels.
The document outlines the top 10 ways to be found on Google according to the author. They are: 1) site age, 2) link structure, 3) content is king which involves keyword research, 4) content age, 5) site performance, 6) internal links, 7) external links, 8) trust, 9) speed, and 10) local search which involves claiming and optimizing local listings. The author provides tips for optimizing websites in each of these areas to improve search engine rankings.
I have google analytics why do i need webmaster toolsBeth Browning
Google Webmaster Tools is the perfect Companion to Analytics. Webmaster Tools provides information such as Content Keywords, crawl statistics and errors that are not available through Google Analytics.
Get up to speed getting to grips with seo wellsGet up to Speed
This document provides an overview of search engine optimization (SEO) techniques for improving website rankings. It discusses key SEO ranking factors like content, keywords, backlinks, local SEO, and mobile usability. Specific optimization strategies are outlined, such as choosing relevant keywords, writing in-depth content, building high-quality backlinks, claiming a Google My Business listing, and ensuring the site is mobile-friendly. The presentation emphasizes the importance of creating helpful content for users over keyword-focused content to achieve better SEO results.
This years Attention summit featured a workshop on organic search: it's past, present and future.
Understanding how the organic landscape has evolved is crucial in order to achieve more visibility in the age of digital clutter.
This workshop foretold the future of organic search and how it can be explored to optimise the attention your brand achieves online.
Superfast Business - Winning and keeping customers online (Dorset)Superfast Business
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
Introduction to Digital Life (March 2017)KR_Barker
Many people are surprised to learn that, even though they don’t participate on social media and only use their computers for work, they have a digital life. This is partly because publicly-available information about you is collected from the internet, and this information is used by companies to create records about you. Join Kimberley Barker for an overview of topics such as digital privacy, online reputation management, personal branding, and online identity.
BrightonSEO is by far the biggest search marketing conference in the UK and its long awaited September 2014 edition did not disappoint. The Verve Search team attended and came away with some fantastic tips and tricks on Content Marketing, Analytics, Link Building and SEO! This is our slideshare deck which covers the main highlights and takeaways of the day.
BrightonSEO September 2014: The Ultimate Write -Up: http://goo.gl/L08aEd
BrightonSEO September 2014: Exclusive Video Footage: http://goo.gl/0exZ4B
7 Easy Steps to Turbocharge Your Online BrandElad Hogen
Know-how and tools that you’ll need to build and maintain a powerful and rewarding personal or business brand on the Internet:
- What is Online Brand Management?
- How to get super targeted traffic?
- What web properties you need to have online?
- Automate content creation like a pro.
- All you need to know about SEO for local branding.
This presentation covered several topics related to search engine optimization, social media, and branding. Key points included:
1) Creating a strong brand and high-quality content is important for marketing success in an era where exact match anchor text and over-optimized pages are less effective.
2) Mobile usage is growing rapidly and causing issues for website design, so brands must focus on usability across devices.
3) Running successful international campaigns requires localizing content, domains, languages, and other cultural factors for each target country or region.
SEO basics involves improving website visibility in search engines through natural or unpaid search results. It targets different types of searches. SEO works by building quality content, finding relevant keywords to include appropriately on pages, and getting other sites to link to your content. Key aspects include researching keywords, optimizing pages for those keywords, and creating content that others will want to link to in order to increase links and search rankings over time. The most important part of SEO is creating good quality content.
This document provides an SEO checklist for WordPress websites. It begins with introducing the presenter and stating that the checklist is intended for novice and intermediate WordPress users. The checklist is then broken down into the three main pillars of SEO: usability, relevancy, and trust. Under usability, the document covers how to ensure a site is crawlable, mobile-friendly, and fast. Relevancy includes having a blog and writing about relevant topics. Trust aspects include having an about page, author bios, and obtaining backlinks. The document stresses the importance of the fundamentals and not overcomplicating SEO. It concludes by asking for any questions.
Google is Watching You: How Google Spies on Search Behavior to Rank WebsitesJohn Crenshaw
Google is watching you, your friends, your grandma, your kids, your spouse - and it's all an attempt to improve the search ranking algorithms.
Find out how Google might be using searcher behavior to improve the search results and the implications this has for anyone involved in SEO.
Similar to Law Firm Services Regional Workshop - Websites for Law Firms Masterclass Presentation (20)
Some thoughts, musings and examples of the volatility, uncertainty, complexity and ambiguity that law firms have been experiencing since the start of the COVID-19 pandemic. This brand-new talk is aimed at the UK legal sector.
A presentation about how to build trust online, with smattering of doing it in the real world. You can see it delivered live at https://www.youtube.com/watch?v=_DHIKIaL0B4
This document discusses the importance of branding and emphasizes that people buy based on how you make them feel rather than what you do. It stresses that brands must communicate professionally and friendly to both visible and invisible audiences. The key is to set the right tone for your brand by being consistent, caring, compassionate and focusing on a "pay it forward" model even when no immediate reward is expected.
2017 PM Forum Annual Conference - Human vs Machine: Cognitive automation and ...Conscious Solutions
These are exciting times for marketing. Automation tools and AI technology are enabling us to harness our CRMs like never before. We can stretch existing budgets and achieve better
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Presented at Ark Group Growth Conference - London June 2017 :-
• Examining law firm sustainability (of staff, clients and marketing)
• The importance of brand purpose and clarity
• The impact of new generations in the workplace
• ‘They may forget what you said, but never how you made them feel’
• Act professional, talk friendly
If law firms adopt these simple rules to social media, I have a feeling it might have stopped Alexander Carter Silk and Clive O’Connell’s from making such a hash of it.
Local+Mobile+Video presentation for the 2015 Law Management Section conferenceConscious Solutions
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ETSOS & Conscious Solutions Digital Marketing CPD workshop, aimed at helping law firms increase their revenue through Digital Marketing and Social Media.
A 15 min talk presented at the Molesworth Quarterly Breakfast on 4-Mar-2015 as part of the overall title of "Now for something completely different" and no, there was no Monty Python music played, which is a bit of a mistake in hindsight!
Legalex 2014 - How not to lose your shirt with Online advertising - Dan Fallo...Conscious Solutions
Search Star Ltd is a Google Advertising agency that specializes in buying online advertisements for legal clients. They have 15 account managers with expertise in Google Analytics and Advertising. Some of their current legal clients are listed. Testimonials from long-term clients Pattinson Brewer and Withy King praise Search Star for delivering results and transforming their practices through pay-per-click advertising. The document provides 10 tips for legal firms on getting return on investment from online advertising, including focusing keywords, optimizing ad copy, using social media and remarketing, and targeting the right types of search phrases with achievable cost per lead goals.
Social media marketing involves three stages: connecting with your audience through platforms like LinkedIn and Twitter, broadcasting your message, and engaging in conversations. It is important to listen to your audience and engage with them over time to build word-of-mouth reputation. While social media requires time and commitment, the goal is to raise your professional profile through traditional relationship-building and reputation management. Measurement of results is also important to understand the impact of social media marketing efforts.
Legalex 2014 - Building digital relationships- David GilroyConscious Solutions
The document appears to be a series of messages from "Conscious Solutions" addressing an individual about their digital presence and marketing strategies. The messages provide tips on building relationships, adapting communications based on location, getting communications proofread, and avoiding common social media mistakes. They also reference a client who faced negative feedback and lost revenue due to a poorly executed social media post.
Legalex 2014 - Mastering Questioning Techniques - Peter RosenwaldConscious Solutions
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The document provides tips for improving a website, including minimizing calls to action per page, using directional clues, simplifying forms, adding staff profiles, optimizing for mobile usage, tracking website usage, doing pay-per-click advertising, creating relevant ad text, improving content marketing through blogging, content laddering, and video, using secure forms and email marketing to stay engaged with clients, and leveraging social media through profiles, engagement, and advertising.
6. You HAVE to be mobile optimised
There are only three
things that visitors use a
law firm’s mobile website
to do “today” :-
• Find you
• Phone you
• View you
7. The use of colour & contrast
• Different people react to different colours
• It’s ALL testable if you can be bothered
Kissmetrics
17. • Current news
• Blogging
• Google likes to see big sites get bigger slowly
• Must be relevant to your intended audience
Improve your content marketing
26. Make Adtext relevant
Title = 25 characters
Description Line 1 = 35 characters
Description Line 2 = 35 characters
Display URL = 35 characters
Editor's Notes
David
Make a video, A few things happen when you have video on your website; you increase the Search Engine Optimization (SEO) ranking of your website, Google Analytics statistics increase (time on site, click-through, conversion rate), and your website looks a lot better. But it is also about the quality of the video, we don’t expect you to spend a box office budget to make a short video. However don’t cut corners by using a cheap camera and microphone. If it is made on a poor budget this will reflective badly on the firmHere are a few exampleshttp://youtu.be/BfXhn3tf_vEhttp://www.gosschalks.co.ukhttp://www.youtube.com/watch?v=QduSXP3UoJIhttp://www.justinconseil.fr/index.phphttp://www.kingsleynapley.co.uk/
This is Kerman & Co, they have a camera pointing at the Royal Courts of Justice. This is something different, so they stand out from other law firms.
Improve your legal content. People still like to read. We have created various tips booklets for law firms. These are some of the most popular areas on their site.If you make the content intriguing then people WILL read it.
Two step direct mail program, letter -> call -> demo -> meeting -> sale £6,000 invested (not salaries in 2012) gives me a year end pipeline of £119,340It works, we have proven this with many firms like yours. By giving something away for free you are able to get something back from the client or prospect.
£27,278 – How much one Leeds law firm made in one transaction based on someone responding to a Tweet, following their Twitter account and then having coffee£29,595 - This is how much a piece of business we won from 6KBW as a direct result of our LinkedIn – Tips Booklet download£100,000 – A collection of instructions over 6 months a client law firm received just through Linkedin just by diligently building connections
Melissa
Melissa
Where the red star is, this is the sweet spot Most law firms are where the blue star isThey either have a lot of data but rarely use it, or they use the scatter gun approach send out emails once every 6 months and hope for the best.If you’re not highly engaged and highly targeted then you are just throwing money away. I always tell my clients once you have the data its what you do with it that counts, and continue to look after that data.