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Launching tech products
The document outlines a four-step process for launching tech products: validation, building a minimum viable product (MVP), launching, and growth. It emphasizes the importance of validating ideas before development, focusing on a targeted audience during launching, and measuring key metrics for growth. Key recommendations include starting small, prioritizing customer retention, and making informed decisions based on customer feedback.
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Launching tech products
- 1. Sérgio Santos Launching TechProducts @sdsantos sergio@bloco.io
- 2. 1. Validation 2. Build 3.Launch 4. Growth Launching Tech Products
- 3.
- 9. Why are youhere?
- 10. What are yourideas?
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- 14. 1. Landing pages 2.Prototypes 3. Crowdfunding Alternative ways to validate your idea
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- 17. Write down thehypothesis
- 19. 1. Don't askfor the solution, present it 2. Sell aspirins, not vitamins 3. Aim for at least 50% success 4. Sell (everybody's nice until they have to pay) Tips
- 20. This won't beeasier after you build the product!
- 21. How can youvalidate your product without building it?
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- 24. “Build half aproduct, not a half-ass product” Jason Fried (37 Signals) http://gettingreal.37signals.com/ch05_Half_Not_Half_Assed.php
- 26. 1. Always askwhy, why, why... 2. Play the 100€ game 3. Aim for 1 month development maximum Tips
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- 28. Option 1 Outsource (If youhave the money)
- 29. 1. Only afteryou really know what to build 2. Takes longer (and is more expensive) than what you think 3. Never delegate marketing and support Outsourcing tips
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- 31. Option 3 Get atechnical co-founder
- 32. “You don't finda technical cofounder, you earn one.”
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- 34. How are yougoing to build it?
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- 37. 1. Deliver theright message 2. Helps product decisions 3. Know where to spend your marketing budget Why focus your audience?
- 38. Don't do abig launch!
- 39. 1. Iterate untilyou keep at least 50% of them 2. They should already be paying customers 3. If you can't get those first customers, it won't get any better after a big launch Start with 5 clients... then 20... then 50...
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- 41. 1. Products don'tsell themselves 2. You need sales and marketing 3. If you don't like it, get someone that knows how to do it Ready for launch?
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- 43. How are yougoing to launch your product?
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- 48. Worry first about Activation& Retention
- 49. 1. Pick onlythe 3 most important metrics for you 2. Get the team on board, growth is everybody's job 3. Test a lot, but aim only for significant changes Tips
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- 51. 1. Why, why,why 2. Focus on the paying customers feedback 3. Ignore new feature requests, until you can't (losing paying customers) Always talking with customers
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- 55. 1. Startups dieof suicide, not homicide 2. Most customers don't know alternatives, they just want your product to work for them 3. At most, they help validate your market Competition doesn't matter
- 56. Competition only matterswhen your paying customers keep mentioning them
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- 58. If you can'tget/keep paying customers, you need to pivot. It's not because you don't have enough features It's because you build the wrong top feature for the wrong audience Make tough decisions
- 59. What are your3 main metrics?
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- 61. 1. Avoid buildingit, validate and test hypothesis first 2. Start with a MVP 3. Launch small first 4. Focus on retention 5. Competition doesn't matter Conclusions
- 62. Suggestions • Nail Itthen Scale It (Nathan Furr e Paul Ahlstrom) • Getting Real (http://gettingreal.37signals.com) • The Entrepreneur’s Guide to Customer Development (Brant Cooper & Patrick Vlaskovits) • Startup Metrics for Pirates (http://www.slideshare.net/dmc500hats/ startup-metrics-for-pirates-nov-2012)
- 63. Sérgio Santos Launching TechProducts @sdsantos sergio@bloco.io