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FOCUS Con: Mastering customer interviews
This document outlines an agenda for a digital conference on mastering customer interviews. The agenda includes sessions on how interviews can lead to sales, who to interview, networking activities, how to conduct interviews, and interviewing practice. There will also be mentoring available for attendees who upgrade to silver or gold membership levels. The conference aims to teach attendees how to use customer interviews to build better products, sell more effectively, and find product-market fit using the FOCUS framework.
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FOCUS Con: Mastering customer interviews
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- 3. 1. First ofit’s kind 2. Built for you 3. An MVP 4. Feedback please Digital Conference
- 4. 1. Video 2. Exercises 3.Report Bug 4. Questions vs Chat Tour
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- 6. 9:10 - Interviewsget Sales 9:30 - Who to Interview 10:20 - Networking Roulette 10:35 - How to Interview 11:20 - Interviewing Practice 12:00 - Mentoring (Silver & Gold) Agenda
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- 25. 1. Website copy 2.Marketing channel 3. Marketing message 4. Competitive advantage Interviews Make Selling Easier
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- 42. Exercisers “Exercise is boring” Victory Start “Idon’t have an app that gives me new workouts”
- 43. “Exercise is boring” Goesto Pole Dancing classes Goes to CrossFit Watches YouTube exer. videos Uses “Zombies, Run” app Uses “7 min. workout” app Takes Cardio Hip Hop classes Tweets about new Pole Dancing class Comments on a CrossFit blog Gives feedback on “Zombies, Run” app Yelp review on Cardio Hip Hop classes Joins exercise Meetup Group
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- 45. WHO ARE EARLY ADOPTERS? Seekinga Solution Know they Have It Have the problem Customers who…
- 46. WHERE ARE YOURS? Externally Observable Behavior Tweetsabout new Pole Dancing class Comments on a CrossFit blog Gives feedback on “Zombies, Run” app Yelp review on Cardio Hip Hop classes Joins exercise Meetup Group
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- 51. 9:10 - Interviewsget Sales 9:30 - Who to Interview 10:20 - Networking Roulette 10:35 - How to Interview 11:20 - Interviewing Practice 12:00 - Mentoring (Silver & Gold) Agenda
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- 54. 9:10 - Interviewsget Sales 9:30 - Who to Interview 10:20 - Networking Roulette 10:35 - How to Interview 11:20 - Interviewing Practice 12:00 - Mentoring (Silver & Gold) Agenda
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- 56. 3 Rules ofCold Contacts 1. Email 2. LinkedIn 3. Twitter 4. Facebook
- 57. 3 Rules ofCold Contacts 1. Personal
- 59. 3 Rules ofCold Emails 1. Personal 2. Short – 5 sentences
- 60. 5 Sentence ColdEmail 1. About them 2. About both of you 3. What you’re doing 4. What you’re offering 5. The ask
- 62. 3 Rules ofCold Emails 1. Personal 2. Short – 5 sentences 3. Valuable
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- 66. ASK FOR MOREINTERVIEWS
- 67. Lean Startup Founders“How do I do Lean Startup?” Lean Startup LinkedIn Group LSM Facebook group members Blog readers 8/198/128/7 8/10 8/15 8/22 9/78/298/24
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- 72. Rule #1 Don’t talkabout your idea
- 73. Rule #2 Never askabout the future - “Would you use...” - “How much would you pay?”
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- 75. 1. Don’t sellduring interview 2. Listen 3. Their Answers = Sales Strategy Interviewing Secret
- 76. 1. Website copy 2.Marketing channel 3. Marketing message 4. Competitive advantage Interviews Make Selling Easier
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- 80. Partner 8minutes each “...hardest part about being a founder ?” PRACTICE
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- 85. 9:10 - Interviewsget Sales 9:30 - Who to Interview 10:20 - Networking Roulette 10:35 - How to Interview 11:20 - Interviewing Practice 12:00 - Mentoring (Silver & Gold) Agenda
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- 88. S O F C C F U U O Howto find Product-Market Fit FOCUS Framework
- 89. How to find Product-MarketFit FOCUS Framework S O F C C F U U O 1. Concrete steps 1 2 3 4 56 ... 2. Orders the steps 3. Exercises & tools for each step
- 90. 1. Lifetime videoaccess 2. Electronic copy of FOCUS ($99) 3. Mentoring Upgrade to Silver Everything: $99
- 91. 1. Lifetime videoaccess 2. Electronic copy of FOCUS 3. Mentoring 4. Print or Video version of FOCUS ($499) Upgrade to Gold Everything: $299
- 92. 1. Feedback survey 2.Recording links 3. Mentoring What’s Next
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