Mobile app reward-discovery service GoClapp provides a new revenue model where developers pay small fees per new user and users earn rewards for using apps. In the first month since launching, GoClapp achieved higher activation and retention rates than industry standards. The startup is led by CEO and iOS developer Gonçalo Henriques, who has over 3 years experience and 50+ apps. GoClapp is seeking a $300,000 investment to expand its team and develop its user base and revenue in the first year.

1. Mobile app reward-discovery

2. ~700.000 apps in the app store
v
= Huge competition

3. How can a small developer
reach the tops
?

4. App promotion is
Broken and Outdated
Banners Pay-per-Download bots

5. Pay-per-Attention
pay only for new active users
Users will
Download Play for Get free
your app 30secs Rewards

6. Revenue model
$$$
Developer GoClapp Users
pays a small fee gets a fee get rewards
per new user & buys rewards for using apps

7. Mobile Ad Investment
Growth Worldwide
2013 40% 2016
$9 715,70 Growth $23 640,20

8. Traction
(1st month)
15%
11%
8%
4%
0%
Market standard GoClapp
Activation Retention Revenue

9. The Team
Geek-Hustler Finances-Hustler
Gonçalo Hugo Castro
Henriques
Management, Finance
CEO & Developer & Marketing
3 years experience in Expertise as CFO,
iOS development Project Manager and
Brand Strategist
50+ Apps under his
belt Started 3 startups

10. “one of the most promising
startups”
Semi-finalist (on going)
Top 5 IT & Web
“one of the most promising
startups TechCrunch should
have noticed”

11. References
“perfecting the social science of
“Great idea in a great market. “I've spent some time with this
app discovery is an awesome
Can't wait to see what's in the team and I am very impressed
challenge to attack, and these guys
future for the team.” with their persistence and focus.”
are laser-focused on it.”

12. Investment
$ 300 000
1st Year Goals
- Hire 1 Android Developer
- Hire 1 Designer
- $30k Customer Development
- $400k User base Development
- Reach $200 000 in Revenue