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LandingPage, SqueezePage, Lead
Generation
Why You Need One
• Build your list
• Sales funnel
• “The money is in the list”
• Make sales!
LeadGeneration
• Every page / post on your site
• Pop up
• Subtle sign up form
• Valuable freebie helps
• Add sales funnel
SqueezePage
• Dedicated page for one specific freebie
– Links from social media
– Blog post links
– FaceBook ads
– Google ads
• Top of your sales funnel
Landing Page
• Sales page
– One specific product
• Course
• Membership
• Coaching
• Detailed content
AdditionalPages
• “Nearly there” page
– Confirm subscription
• GDPR specific consent
• Thank you / download page
TargetMarkets
• New visitors
– Organic search
– Ad response
– Word of mouth (WOM) visitors
Decisions,Decisions
• Best for you
– Your site
– Your products
– Your audience
– Your desired outcomes
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