While the majority of businesses recognise the potential value of email marketing within their wider marketing communications programme, many fewer are actually walking the walk. But why? The most common barrier seems to be the lack of a viable, permission-based email contact list. So if this is the issue your business faces, what can you do about it?

1. Developing
a winning
email list
A case study
Bill Vallis – The Four Peas

2. Effective
Email Marketing
Businesses recognise the value
of Email marketing.
But generating a viable prospect list is crucial
• How do you attract & capture contact details?
• How do you gain recipients’ permission?
We can learn from how Evans Cycles* did it.
*Evans Cycles is not a Four Peas client.

3. Online
survey and
prize draw
Offer great bikes & gear
as prizes (relevant)
Capture details
(clear opt-in/out policy)

4. Benefits
of this
approach
• Cost effective (prizes funded by suppliers)
• Highly targeted
• Extend brand awareness
• Promote ‘shop window’ & purchase intention
• Flexible timing
• Generate goodwill
• Enhance reputation & brand

5. Widening
the net
Maximise promotion coverage
• Website flags, links & calls to action
• Smartly placed online advertising
• DM inserts in cycling publications
Campaigns that get this right improve brand
awareness, attract valuable new prospects,
and promote viral sharing.

6. The four peas can
help
Don’t let the challenge of generating
a permission-based email contact list
hold back your email marketing.
A well thought through promotion can:
• Win prospect email addresses
• Raise brand awareness
• Enhance trust
• Build engagement
• Drive sales

7. Think
outside
the pod
Bill Vallis
E: Bill@thefourpeas.co.uk
T: 01225 447 496
M: 07906 416 445
Twitter: BillVallis
LinkedIn: uk.linkedin.com/in/billvallis