The document describes the methodology used to create logos and other artwork for the "Taste of Freedom" project in various European countries between 2013-2015. Logo design workshops were held in prisons in Italy, Spain, Portugal, Lithuania, and Turkey, engaging hundreds of inmates. Logos were created through drawing, painting, and digital design, and were displayed in traveling exhibitions held in schools, community centers, and prisons across Europe. The goal was to give inmates creative expression and foster rehabilitation through art.

1. PROJECT “TASTE OF FREEDOM”
1 August 2013 – 31 July 2015
DRAWING LABORATORIES AND
TRAVELLING EXHIBITION

2. PROJECT “TASTE OF FREEDOM”
1 August 2013 – 31 July 2015
THE NUMBER OF DRAWING LABORATORIES FOR LOGO CREATION
ORGANIZED IN PARTNER COUNTIES
Italy (Slow Food Condotta Monteregio) 5
Italy (Cooperativa Beniamino scs ONLUS) 4
Spain a month-long workshop
with all students
Portugal 4
Lithuania 2
Turkey 3

3. PROJECT “TASTE OF FREEDOM”
1 August 2013 – 31 July 2015
THE NUMBER OF INMATES WHO PARTICIPATED IN DRAWING LABS IN
PARTNER COUNTIES
Italy (Slow Food Condotta Monteregio) 20
Italy (Cooperativa Beniamino scs ONLUS) Approx. 20
Spain Approx. 300
Portugal 15
Lithuania 10
Turkey 22

4. PROJECT “TASTE OF FREEDOM”
1 August 2013 – 31 July 2015
METHODOLOGY USED FOR CREATING A LOGO
Different methodologies were used by project partners to
create a project logo.

5. PROJECT “TASTE OF FREEDOM”
1 August 2013 – 31 July 2015
METHODOLOGY USED FOR CREATING A LOGO
Lithuania
The meeting to explain the aim of creating a logo and the rules:
• What is a logo?
• Logo design requirements.
• List of logo design great examples.
• The competition to choose the best logo, created by the inmates of the
Panevezys Correction House, was launched.
• The inmates were encouraged to join a competition and to win a great
prize!
PROJECT LOGO DESIGN COMPETITION

6. PROJECT “TASTE OF FREEDOM”
1 August 2013 – 31 July 2015
THE BEST EXAMPLES OF THE LOGO
Lithuania

7. PROJECT “TASTE OF FREEDOM”
1 August 2013 – 31 July 2015
THE BEST EXAMPLES OF THE LOGO
Lithuania

8. PROJECT “TASTE OF FREEDOM”
1 August 2013 – 31 July 2015
Best Logo chosen by the inmates Best Logo chosen by the personnel
THE WINNERS OF THE LOGO DESIGN COMPETITION WERE
ANNOUNCED
Lithuania

9. PROJECT “TASTE OF FREEDOM”
1 August 2013 – 31 July 2015
OTHER ACTIVITIES ABOUT LOGO
Lithuania
• The goal was to create the embroidered picture
of the PROJECT LOGO.
EMBROIDERY CLASSES

10. PROJECT “TASTE OF FREEDOM”
1 August 2013 – 31 July 2015
OTHER DRAWING ACTIVITIES
Lithuania
• Prisoners were encouraged not only to find recipes, but also to provide
recipe illustrations.

11. PROJECT “TASTE OF FREEDOM”
1 August 2013 – 31 July 2015
METHODOLOGY USED FOR CREATING A LOGO
Portugal
• The Methodology used was to discuss the idea of how to create a
logo and it was decided to focus on the Mediterranean diet.
• Then inmates made a draft
drawing, painted it and produced it
manually.
• The drawings contained of a
basket full of healthy foods in which
they introduced the symbol of Slow
Food – a snail.

12. PROJECT “TASTE OF FREEDOM”
1 August 2013 – 31 July 2015
OTHER ACTIVITIES ABOUT LOGO
Portugal
• Inmates approved the design unanimously; it
moved to work in the workshops, then
proceeding to the construction of the cross-
cane handmade basket representing prison
bars.
• Fish objects, meat, vegetables, fruits, milk,
cheese, olive oil, cereals and bread also worked
on manually were made of wood and plaster,
decorated in bright colours to reflect the
national flag. In the middle of the food cycle,
they put up the snail with the lettering slow
food in the bark.

13. PROJECT “TASTE OF FREEDOM”
1 August 2013 – 31 July 2015
OTHER DRAWING ACTIVITIES
Portugal
• Inmates also wrote, drew and
painted recipes.
• They designed and painted by
hand, the dishes that are part of
the 86 recipes from Cape Verde,
Angola and from north to south of
Portugal.

14. PROJECT “TASTE OF FREEDOM”
1 August 2013 – 31 July 2015
METHODOLOGY USED FOR CREATING A LOGO
Turkey
• Inmates started studying on the
logo according to their wish and
capabilities.

15. PROJECT “TASTE OF FREEDOM”
1 August 2013 – 31 July 2015
METHODOLOGY USED FOR CREATING A LOGO
Turkey
• Some inmates chose to draw and some chose to use computer
technologies.
• A snail was a real drawing.

16. PROJECT “TASTE OF FREEDOM”
1 August 2013 – 31 July 2015
METHODOLOGY USED FOR CREATING A LOGO
Turkey
• Turkish prisoners created about 20 logos and one of them was chosen as
the Project International Logo.

17. PROJECT “TASTE OF FREEDOM”
1 August 2013 – 31 July 2015
METHODOLOGY USED FOR CREATING A LOGO
Spain
The complete practical methodology was used:
• Work the drawing;
• Use colors;
• A selection of different drawings;
• A display of the selected drawing.

18. PROJECT “TASTE OF FREEDOM”
1 August 2013 – 31 July 2015
METHODOLOGY USED FOR CREATING A LOGO
Spain
• The workshop started with simple drawing and afterwards
the creation of the logo was the main purpose of it;
• It was all the work that teachers performed in their classes;
• The displays were made within the classes;
• The inmates were quite motivated as the things they were
working with were new to them. It was a very attractive and
creative work with a lot of participation.

19. PROJECT “TASTE OF FREEDOM”
1 August 2013 – 31 July 2015
METHODOLOGY USED FOR CREATING A LOGO
Italy (Cooperativa Beniamino scs ONLUS)
Methodology used:
• The creation of a logo which depicts their own reality in jail, where cooking
food can be a way to feel a little bit freedom. When the inmates cook in jail,
they smell the scent of home.

20. PROJECT “TASTE OF FREEDOM”
1 August 2013 – 31 July 2015
METHODOLOGY USED FOR CREATING A LOGO
Italy (Cooperativa Beniamino scs ONLUS)
• The inmates were happy to participate creating the logo as they had an
opportunity to create something by their hands. Moreover, there are few
workshops in the prison.
• By any inmates picture comes out the wish for outdoors life.

21. PROJECT “TASTE OF FREEDOM”
1 August 2013 – 31 July 2015
METHODOLOGY USED FOR CREATING A LOGO
Italy (Cooperativa Beniamino scs ONLUS)
• The logo creation has been the main motivation to draw. The other inmates
pictures represent sandglasses, stamps, flowers, birds, keys and locks.

22. PROJECT “TASTE OF FREEDOM”
1 August 2013 – 31 July 2015
METHODOLOGY USED FOR CREATING A LOGO
Italy (Slow Food Condotta Monteregio)
• Sketch logo

23. PROJECT “TASTE OF FREEDOM”
1 August 2013 – 31 July 2015
METHODOLOGY USED FOR CREATING A LOGO
Italy (Slow Food Condotta Monteregio)
• Draft logo (in collaboration with Marco Marchetti)

24. PROJECT “TASTE OF FREEDOM”
1 August 2013 – 31 July 2015
METHODOLOGY USED FOR CREATING A LOGO
Italy (Slow Food Condotta Monteregio)
• Draft logo

25. PROJECT “TASTE OF FREEDOM”
1 August 2013 – 31 July 2015
METHODOLOGY USED FOR CREATING A LOGO
Italy (Slow Food Condotta Monteregio)
• Digital designs
(Corel Draw, Photoshop, etc.)
• Typography digital
Taste of Freedom
Taste of Freedom
Taste of Freedom

26. PROJECT “TASTE OF FREEDOM”
1 August 2013 – 31 July 2015
METHODOLOGY USED FOR CREATING A LOGO
Italy (Slow Food Condotta Monteregio)
• The local artists and designers
were engaged to reinterpret the
designs of the detainees.
• It was an opportunity for prisoners
to meet with people who live in the
area and who do not know the
reality of prison.
Franco Fedeli
Marco Marchetti

27. PROJECT “TASTE OF FREEDOM”
1 August 2013 – 31 July 2015
METHODOLOGY USED FOR CREATING A LOGO
Italy (Slow Food Condotta Monteregio)

28. PROJECT “TASTE OF FREEDOM”
1 August 2013 – 31 July 2015
TRAVELLING LOGO EXHIBITION
 When was logo exhibition organised in your country?
 Where was the exhibition held?
 Who participated in opening or dissemination event?
 Any other relevant information on Logo exhibition.

29. PROJECT “TASTE OF FREEDOM”
1 August 2013 – 31 July 2015
TRAVELLING LOGO EXHIBITION
Lithuania
• From December 20, 2014 to January 20, 2015 the community and the quests
of the Panevezys Correction House had a possibility to visit the Traveling Logo
Exhibition.
• The dissemination event was held on the 7th of January.
• The participants of the event – the inmates and the staff of the Panevezys
Correction House as well as the personnel of the Adult Training Centre.

30. PROJECT “TASTE OF FREEDOM”
1 August 2013 – 31 July 2015
TRAVELLING LOGO EXHIBITION
Portugal
 Exhibition was organized by CONFIAR together with the School
Consortium D. Carlos I in Sintra where the exhibition was held.
 Participants: Deputy Director General Reintegration and Prison
Services, Director of the Group of Schools, Teachers, Students,
Employees, former Prisoners local producers, the School Music
Group, Director and Associate Members of the CONFIAR prison
fraternity trust, other guests.

31. PROJECT “TASTE OF FREEDOM”
1 August 2013 – 31 July 2015
TRAVELLING LOGO EXHIBITION
Portugal
 The exhibition was inaugurated by the Deputy Director General followed by a workshop
on the project activities, power point presentation on project activities and the slow food
concept. Ex-inmates bore witness to their participation, the Deputy Director General
spoke about the Educational Centres and the good that this type of projects do in
changing prison environment. More than 70 people present. There was a school choir
that sang Christmas carols and snacks made by teachers were served.
 Finally, in the prison a power point and photos of the dissemination activity were
presented to participating inmates.

32. PROJECT “TASTE OF FREEDOM”
1 August 2013 – 31 July 2015
TRAVELLING LOGO EXHIBITION
Turkey
 The exhibition was held from Sptember to the middle of November, 2014;
 It was held in the Ayaş District Directorate of National Education, the Ayaş
Open prison and the Prison Shop.
 The exhibition was visited by prison staff, teachers and public.
 The exhibition was visited by project partners on September 10, 2014 (during
our partner meeting in Turkey).

33. PROJECT “TASTE OF FREEDOM”
1 August 2013 – 31 July 2015
TRAVELLING LOGO EXHIBITION
Spain
 The exhibition was held in February 2015;
 It was held in the Salto de Negro Prison and the Adults Centre of Las
Palmas.
 The exhibition was visited by teachers and inmates and community of
the Adults Centre of Las Palmas.
 The exhibition was visited by project partners on February 4, 2015
(during our partner meeting in Gran Canaria).

34. PROJECT “TASTE OF FREEDOM”
1 August 2013 – 31 July 2015
TRAVELLING LOGO EXHIBITION
Italy (Cooperativa Beniamino scs ONLUS)
 The exhibition was held from April to May, 2015;
 It was held in three schools in Elba (Porto Azzurro, Marciana Marina
and Campo nell’Elba), in the library of the district of Campo nell’Elba
and in the Porto Azzuro Prison .
 The exhibition was visited by the communities of the schools, inmates,
prison staff and public.

35. PROJECT “TASTE OF FREEDOM”
1 August 2013 – 31 July 2015
TRAVELLING LOGO EXHIBITION
Italy (Slow Food Condotta Monteregio)
 The exhibition is going to be held on
May 28 to June 30, 2015.

36. Thank you!