In this session, we’ll talk about the actions that advertisers can take in Google Analytics to supercharge audience performance. Check out this session for actionable takeaways, including the reports you can create and the insights that you can leverage to drive more profit from your paid search campaigns and cross-channel efforts.
This session will cover:
- Identifying audiences and campaigns that have the highest user value.
- How to understand which channels and content are most successful at converting the most lucrative audiences – and how to improve upon that performance.
- Strategies for prospects vs existing customers and clients.
- How to analyze whether remarketing is adding value, or if it’s cannibalizing existing traffic & what you can do about it.
- How to triangulate funnel performance to identify and solve for breakdowns, monitor growth and drive more revenue.
- How to attribute value across the full funnel and individual campaigns.
- How to determine which audiences to exclude and what to watch out for with audiences as exclusions.
Our team proposed an innovative marketing strategy that promotes exclusivity to Macy's shoppers. Our strategy was to target challenges that current Macy's customers expressed, then implement and effective solution to satisfy both the customer and Macy's needs. After assessing the risks of our new marketing strategy, our team developed potential offsets to ensure the continuity and success of our marketing strategy. Our proposal projected an increase in revenue for Macy's as well as directly resolved the problem 90% of Macy's surveyed customers expressed.
Our team proposed an innovative marketing strategy that promotes exclusivity to Macy's shoppers. Our strategy was to target challenges that current Macy's customers expressed, then implement and effective solution to satisfy both the customer and Macy's needs. After assessing the risks of our new marketing strategy, our team developed potential offsets to ensure the continuity and success of our marketing strategy. Our proposal projected an increase in revenue for Macy's as well as directly resolved the problem 90% of Macy's surveyed customers expressed.
As a local business you have a tremendous opportunity to beat the competition using online channels such as Google Places, Yahoo Local, and Foursqaure for local marketing.
Brand is Not a Logo: How to Communicate Your True BrandMelissa Harrison
You spend lots of time and energy (and dollars) on creating the perfect look for your organization. Now what? Just because you have a fancy logo doesn’t mean others are listening!
Your organization’s brand must be a package deal – looks, communication and measurement. Learn the importance of identifying your brand voice and engaging others in your conversation. Learn the dos and dont's of brand strategy and how to answer the “what next?” question after your look is set. Get everyone in your organization on board with what you stand for as a
company, as a brand. Get real strategies, real examples, real tips to implement in your own organization.
Introducing Content Marketing- The New Face of Digital Marketing. Inside this eBook, you will discover the topics about what is content marketing, why content marketing, types of content marketing, curating vs. creating content, use content to get social media.,leads and content marketing.
How Consumers Buy Today - Harnessing the Buying Journey to Get More CustomersTodd Ebert
It’s not debatable that the Internet and social media have changed the way we communicate, learn, work, play, and buy. So, have you taken the time to really think about the process your customers take to find you, research you, compare you to competitors, and ultimately choose you? We call that process the consumer buying journey, and this ebook explains how to apply it to your marketing strategy in order to get more customers.
The franchise sales game has changed. Savvy franchise development teams will either get on board or they will see their sales decline. This presentation explains the process of marketing franchise opportunities through content. If you have any questions or feedback, please contact me rwachstein@fishmanpr.com.
Sharing some of the research we did last year to understand how digital shopping behaviors are evolving across 12 unique product categories: Apparel, Electronics, Grocery, Appliances, Automotive Supplies, Beauty, Wireless, Jewelry, Home Remodeling, Furniture, Software, and Restaurants.
30 Lessons for Marketing Italian BrandsRobert Joseph
Reka Haros, Rebecca Hopkins, Cathy Huyghe, Robert Joseph and Damien Wilson offer insight during a Vinitaly session, into the most effective ways to sell Italian wines, especially, but not only, in the US market. The 30 lessons cover packaging, website design, advertising, PR and social media.
5 secrets of inbound marketing. secrets of inbound marketing, inbound marketing tips, Learn inbound marketing tips and strategies, Inbound marketing secrets from the best seo company, blogging, internet marketing,
Business Strategies To Deliver Better Customer Value PowerPoint Presentation ...SlideTeam
Showcase your approach to optimizing customer satisfaction using Business Strategies To Deliver Better Customer Value PowerPoint Presentation Slides. This easily editable customer value and satisfaction PPT theme saves marketers the painstaking efforts that go into compiling a comprehensive presentation. Display the customer persona to represent the target market with the help of this value delivery process PowerPoint slideshow. Conveniently demonstrate the customer strategy options and other related concepts through the customer approach PPT template. Personalize or use the parameters given in the consumer experience strategy PowerPoint presentation to illustrate insights about B2B and B2C markets. Elucidate the steps to craft a sound customer strategy by utilizing easy-to-understand visual design elements of customer value proposition PPT slideshow. Present information like market size analysis, competitive landscape, customer preferences, and brand loyalty using optimizing customer satisfaction PowerPoint theme’s impactful graphical layouts. Download this customer experience PPT presentation to showcase customer success metrics like customer churn, and customer acquisition cost. https://bit.ly/3fzv44j
E-Commerce: 4 Steps to Start Selling OnlineSnapRetail
In this webinar, you'll learn the four steps to get started with e-commerce (on a small or large scale) and selling options beyond the typical website store. Consumers demand shopping options. Small businesses must consider selling online to complement their in-store offering.
Franchise Sales: Content Marketing for Franchise Lead GenerationRachael Wachstein
Cut through the clutter of banner ads and email blasts advertising franchise opportunities with a smart content marketing strategy that generates quality franchise leads who are excited to hear from you. Franchise sales executives have a so many options to choose from when it comes to lead generation. If you haven't looked into content marketing, you are missing the most powerful tool out there that combines niche targeting with with great content and a smart strategy. Check out our case study to see how it works.
HeroConf 2019 Using Google Analytics to Supercharge Audience PerformanceAmy Bishop
This presentation outlines the many ways that Google Analytics can be used to: identify prospecting targets, create high-intent audiences, identify audiences with the highest propensity to convert, and improve the conversion rates of those audiences.
(paid search audiences, ppc audiences, remarketing, retargeting)
Amy Bishop — Leveraging the SEMrush PPC Keyword ToolSemrush
These slides were presented during the SEMrush webinar "SEMrush Toolbox #18: PPC Keyword Tool". To access video and slides, visit https://www.semrush.com/webinars/semrush-toolbox-18-ppc-keyword-tool/
As a local business you have a tremendous opportunity to beat the competition using online channels such as Google Places, Yahoo Local, and Foursqaure for local marketing.
Brand is Not a Logo: How to Communicate Your True BrandMelissa Harrison
You spend lots of time and energy (and dollars) on creating the perfect look for your organization. Now what? Just because you have a fancy logo doesn’t mean others are listening!
Your organization’s brand must be a package deal – looks, communication and measurement. Learn the importance of identifying your brand voice and engaging others in your conversation. Learn the dos and dont's of brand strategy and how to answer the “what next?” question after your look is set. Get everyone in your organization on board with what you stand for as a
company, as a brand. Get real strategies, real examples, real tips to implement in your own organization.
Introducing Content Marketing- The New Face of Digital Marketing. Inside this eBook, you will discover the topics about what is content marketing, why content marketing, types of content marketing, curating vs. creating content, use content to get social media.,leads and content marketing.
How Consumers Buy Today - Harnessing the Buying Journey to Get More CustomersTodd Ebert
It’s not debatable that the Internet and social media have changed the way we communicate, learn, work, play, and buy. So, have you taken the time to really think about the process your customers take to find you, research you, compare you to competitors, and ultimately choose you? We call that process the consumer buying journey, and this ebook explains how to apply it to your marketing strategy in order to get more customers.
The franchise sales game has changed. Savvy franchise development teams will either get on board or they will see their sales decline. This presentation explains the process of marketing franchise opportunities through content. If you have any questions or feedback, please contact me rwachstein@fishmanpr.com.
Sharing some of the research we did last year to understand how digital shopping behaviors are evolving across 12 unique product categories: Apparel, Electronics, Grocery, Appliances, Automotive Supplies, Beauty, Wireless, Jewelry, Home Remodeling, Furniture, Software, and Restaurants.
30 Lessons for Marketing Italian BrandsRobert Joseph
Reka Haros, Rebecca Hopkins, Cathy Huyghe, Robert Joseph and Damien Wilson offer insight during a Vinitaly session, into the most effective ways to sell Italian wines, especially, but not only, in the US market. The 30 lessons cover packaging, website design, advertising, PR and social media.
5 secrets of inbound marketing. secrets of inbound marketing, inbound marketing tips, Learn inbound marketing tips and strategies, Inbound marketing secrets from the best seo company, blogging, internet marketing,
Business Strategies To Deliver Better Customer Value PowerPoint Presentation ...SlideTeam
Showcase your approach to optimizing customer satisfaction using Business Strategies To Deliver Better Customer Value PowerPoint Presentation Slides. This easily editable customer value and satisfaction PPT theme saves marketers the painstaking efforts that go into compiling a comprehensive presentation. Display the customer persona to represent the target market with the help of this value delivery process PowerPoint slideshow. Conveniently demonstrate the customer strategy options and other related concepts through the customer approach PPT template. Personalize or use the parameters given in the consumer experience strategy PowerPoint presentation to illustrate insights about B2B and B2C markets. Elucidate the steps to craft a sound customer strategy by utilizing easy-to-understand visual design elements of customer value proposition PPT slideshow. Present information like market size analysis, competitive landscape, customer preferences, and brand loyalty using optimizing customer satisfaction PowerPoint theme’s impactful graphical layouts. Download this customer experience PPT presentation to showcase customer success metrics like customer churn, and customer acquisition cost. https://bit.ly/3fzv44j
E-Commerce: 4 Steps to Start Selling OnlineSnapRetail
In this webinar, you'll learn the four steps to get started with e-commerce (on a small or large scale) and selling options beyond the typical website store. Consumers demand shopping options. Small businesses must consider selling online to complement their in-store offering.
Franchise Sales: Content Marketing for Franchise Lead GenerationRachael Wachstein
Cut through the clutter of banner ads and email blasts advertising franchise opportunities with a smart content marketing strategy that generates quality franchise leads who are excited to hear from you. Franchise sales executives have a so many options to choose from when it comes to lead generation. If you haven't looked into content marketing, you are missing the most powerful tool out there that combines niche targeting with with great content and a smart strategy. Check out our case study to see how it works.
HeroConf 2019 Using Google Analytics to Supercharge Audience PerformanceAmy Bishop
This presentation outlines the many ways that Google Analytics can be used to: identify prospecting targets, create high-intent audiences, identify audiences with the highest propensity to convert, and improve the conversion rates of those audiences.
(paid search audiences, ppc audiences, remarketing, retargeting)
Amy Bishop — Leveraging the SEMrush PPC Keyword ToolSemrush
These slides were presented during the SEMrush webinar "SEMrush Toolbox #18: PPC Keyword Tool". To access video and slides, visit https://www.semrush.com/webinars/semrush-toolbox-18-ppc-keyword-tool/
BrightonSEO Remarketing Strategies for Every Business by Amy BishopAmy Bishop
Learn how to define and map out audiences to match your audience journeys, analyze performance of your audiences, improve conversion rates for each audience and ultimately, drive the most value from your remarketing campaigns!
How To Market Your Expertise Online: Creating A Brand StrategyMomentum Marketing
Do you want to leverage your online presence to reflect your expert status in your industry? Learn how to create a brand strategy for your small business or consulting practice in this presentation.
If you are interested in creating a brand strategy for your digital marketing presence, please contact MOMENTUM MARKETING today for a FREE CONSULTATION!
info@gomommentummarketing.com
How To Market Your Expertise Online: Creating A Brand StrategySabrina Franklin
Presented by Sabrina Franklin
Principal Strategist at Momentum Marketing
For the Forensic Expert Witness Association (FEWA)
American Association of Legal Nurse Consultants (AALNC)
South San Francisco, CA on June 7th, 2015
I was recently shopping at a medium sized retailer and couldn't help but observe how far behind they were in their consumer marketing programs. It got me thinking about the challenge facing many mid-tier retailers. Could Big Data be part of the answer? Maybe. Data itself is no silver bullet. However, if data insights are acted upon in a customer-centric way, it could drive greater retail marketing ROI..
Top Ways To Reach Your Target Audience PowerPoint Presentation SlidesSlideTeam
Top Ways To Reach Your Target Audience PowerPoint Presentation Slides is a gripping way to present your customer strategy. Using our effective target marketing PPT theme you can showcase the buyer persona to portray the target market segment. Depict your B2B or B2C market based on geographic, psychographic, and behavioral parameters through this consumer strategy PowerPoint presentation. Illustrate marketing targeting options like micro-market, niche market, differentiated market, and mass-market via our increasing customer reach PPT deck. Methods used to target and address audience PowerPoint themes are useful for marketers to present a step-by-step customer strategy. Strong data visualization tools included in this marketing strategy PPT template help you elucidate market size analysis, competitive landscape, etc. Use this marketing to the right audience PowerPoint presentation to describe customer success metrics like customer churn, and net promoter score. By downloading our marketing strategy PowerPoint deck, you will get access to vital stats on customer behavior, preferences, and habits. https://bit.ly/3a2v4c7
How To Segment And Target The Right Customer PowerPoint Presentation SlidesSlideTeam
This complete presentation has PPT slides on wide range of topics highlighting the core areas of your business needs. It has professionally designed templates with relevant visuals and subject driven content. This presentation deck has total of fifty eight slides. Get access to the customizable templates. Our designers have created editable templates for your convenience. You can edit the colour, text and font size as per your need. You can add or delete the content if required. You are just a click to away to have this ready-made presentation. Click the download button now. https://bit.ly/3fSsHKZ
Monetizing Social Media: Social Media as the Vehicle... not the DestinationChase Sagum
This is a presentation I gave at the Utah Business Summit in Provo, Utah 3.13.2012. It was about Social Media ROI and specifically inside I cover 4 specific ROI opportunities that we should all be taking advantage of.
Navah Hopkins and Amy Bishop — Increase ROI With Intelligent Message MappingSemrush
These slides were presented at the SEMrush webinar "Increase ROI With Intelligent Message Mapping". Video replay and transcript are available at https://www.semrush.com/webinars/increase-roi-with-intelligent-message-mapping/
Zero Distortion Content Marketing - Stephen Bateman Dmx Dublin 9 March 2016 Stephen Bateman DipM CIM
"Zero Distortion Content Marketing" is Stephen Bateman's 7 step content marketing manifesto in response to the content marketing ‘buzz’ we see at marketing conferences worldwide, and his effort to help marketers' and business owners see through the trees to the wood, to make content marketing work.
In his presentation Stephen demonstrates a tried, tested and trusted framework that blows the fuzz and distortion off content marketing, so that strategic digital marketing can succeed.
This is a condensed version of his lifelong body of work, currently published in partnership with Smart Insights.
SMX East 2018 - Aligning Your Marketing to the Customer JourneyHeather Cooan
In today's challenging marketing world, the ability to align messaging across channels, segment your best performing audiences and create cohesive journey-mapping from awareness through sales is critical for success. It's especially challenging because getting it right means closely collaborating and coordinating with multiple departments and stakeholders.
This session explores how to get in step with your customer (and your team) as they follow their own paths towards interest, engagement and conversion.
Enhancing Your Digital Marketing for Cyber MondayIndaba Group
Learn how to improve your digital marketing efforts to drive more visibility, engagement and sales this online holiday shopping season. Angie Pascale, Indaba Group's Director of Marketing, shares tips on leveraging and integrating owned, earned and paid media campaigns. Tips include creating a deals page, running smart, segmented email campaigns, developing valuable content, leveraging advanced Pinterest features, responding to reviews, running retargeting campaigns and much more.
Check out more useful info and tips on digital marketing, ecommerce and web development at Indaba Group's blog: http://www.indabagroup.com/blog.
"Connecting With Contractors To Grow Your Business" by Shelley Middlebrook | ...Susan Smith
How do you increase awareness and educate contractors on your latest products and services in today’s fragmented media landscape? Connecting with an on-the-go (mobile), busy contractor and grabbing their attention is not easy. The ability to narrow down and target contractors, and engage, educate, and convince them with content in the buying – decision-making process (buyer’s journey or purchase journey) is crucial to ensuring you have a solid return on investment. The success of content marketing is based on convincing and converting customers. By testing these channels and creative, optimizing, and collecting data, you can grow your brand’s owned channels to build an ongoing, valuable relationship with your audience. To build your business you need to run your brand’s marketing more like a modern publisher or media company providing ongoing value to your customers.
Similar to How to Supercharge Your Audience Performance with Google Analytics (20)
Last Click is Outdated: Learn to Use Google Analytics’ New Attribution BetaHanapin Marketing
Join Briana Ogle from Hanapin Marketing and Dmitry Golovanov from Supermetrics as they walk through getting the new tool set up and show you how to use the model comparison tool for the new beta – as well as best practices for attribution and ways you can begin measuring it with tools you already have.
Join Hanapin Marketing’s Cassie Oumedian and Bryan Gaynor as they walk you through the 5 reasons your business should be taking advantage of the capabilities of Amazon DSP – as well as results businesses are seeing from the platform.
Join Hanapin Marketing’s Andrew Harder and TubeBuddy’s Daniel Batal as they walk you through how to sift through one of the world’s fastest-growing platforms and identify your target audience.
Connect the Likes: Tracking Visits to Improve Facebook Ads PerformanceHanapin Marketing
Join Kapil Mohan, product manager at Zenreach, and Bahador Jamshidi, paid social account manager at Hanapin, to learn how to use Facebook offline conversion to track campaigns to real-world outcomes.
Hiring a Marketing Agency? Critical Questions that Drive the Right DecisionHanapin Marketing
Whether this is your first time participating in the process of hiring an agency or your 5th time, it’s good to get a fresh perspective on what you should be looking for, including the types of questions to ask and the warning signs to look out for. To help you in the process, Hanapin’s President, Jeff Allen, and Director of Services, Carrie Albright, go through the primary elements you should consider when hiring an agency.
Diving Deeper into Programmatic: Succeeding Beyond the PPC LandscapeHanapin Marketing
Programmatic technology allows advertisers to take everything they know about their customers and potential customers and deliver a unique experience at each stage of the consumer journey.
Marketing managers are eager to take advantage of these opportunities, but many struggle to adapt and fully leverage the channel’s unique capabilities. CPM-based buying models and highly-flexible targeting complicate the transition away from PPC-only advertising, leaving many advertisers unsure of where to start.
In this webinar, Hanapin’s John Williams and MightyHive’s Ellen Perfect discuss programmatic’s expanding role within a mature digital strategy and walk through the ways advertisers can change their approach to the channel.
The Rise of Conversational Marketing - How to Leverage Chatbots for PPCHanapin Marketing
Hanapin Marketing Senior Account Manager Dani Gonzales will discuss how to leverage chatbots to help curate customized experiences, lower friction and get buyers the answers they need in order to drive them down the sales funnel.
Quora Evangelist JD Prater shares his insights on launching into the Quora platform and utilizing it to reach audiences at key moments in the customer lifecycle.
Google is Getting More Expensive - How to Get Around that with Better Audienc...Hanapin Marketing
Hanapin Marketing Associate Director of Services Diane Anselmo shares her tips for utilizing layered audiences in Google in order to maximize conversions, engagement, and lower cost per action.
Investing in Brand Campaigns? Post-Click Experience is KeyHanapin Marketing
In this presentation, Hanapin's Stephanie White will team up with Instapage’s Ginny Tonkin to teach you how to bring branded campaigns into your paid strategy and the details to pay attention to.
How to Maximize the Impact of Video Content with RetargetingHanapin Marketing
The ability to grab and hold a user's attention, especially on a mobile device gets more difficult every year. Video content in Social Media is quickly becoming the cost effective way to cut through the noise and hold people's attention. We have tested Twitter, Instagram, Facebook, YouTube and LinkedIn for audience growth, social engagement and content creation. You will learn how we streamed various types of live events to create video content for ads. After this session, you will be able to:
Prioritize the various video marketing options
Maximize the impact of video content with behavioral retargeting
Track and optimize social video in marketing campaigns.
Machine Learning Tech You Could and Should Use TomorrowHanapin Marketing
This session will explore machine learning tools and platforms already on the market…use cases…and how you can use them right now to create better forecasts, write better ad copy, get better CPAs and literally save lives.
Create a PPC Playground For Your Clients: How To Co-Create Your Ad CustomizersHanapin Marketing
It is a well-known challenge every marketer has to deal with: clients who want agencies to outperform their search activities without losing power over the message shown in the ads. Experience learns that a feed is not always the right solution or not even possible. With Ad Customizers you have a solution that will fit in any situation.
In this session you will learn to combine the power of Ad Customizers with Google Sheets and how this will result in an setup where it’s possible to co-create, alter and manage these at scale, for as many ads as you want in the blink of an eye.
This session will explain in what way you can co-operate with your clients on the ads and keep track of this in one shared file instead of your inbox. This means you can focus on maximizing the performance of the Search account instead of losing too much time on repetitive tasks such as ad copies. Furthermore you will walk away with valuable insights and best practices about current setups within different markets.
The average landing page bounce rate is 70-80%. The main reason for this alarmingly high rate is the absence of a category called “post-click optimization.” Creating an optimized ad is important, but the ad click is not the only thing that’s important, nor is it where the conversion occurs. In this session, you will learn:
- Why post-click optimization is a need and how it leads to personalization
- Common mistakes in today's post-click programs
- Advice for providing relevant post-click experiences for ad programs
Keynote: Using Creativity in Advertising to Stay AheadHanapin Marketing
This talk will explore how brands go beyond conventional demand capture to launch creativity in the ads that they run. Kirsty will tie this into how difficult it is to get cut through and how we need to start using PPC as a channel not just to capture demand but to grow brands.
Why are you at HeroConf? Yes, you want to learn the latest PPC tactics from the top experts in the world. Yes, you want to meet fellow PPC nerds. Yes, you wanna partyyyyy. More than all that, you're here because you want to build your career in PPC. Better still, you want to supercharge it! In this keynote, PPC superhero Daniel Gilbert will bring you the best of his knowledge about how to make this happen. We'll start by thinking about what a good career path is to you. Then look at the various paths available to PPC experts. We'll finish on how to prepare yourself for a more automated future.
First things first - some unique aspect of ad extensions, that even though they are fairly easy to set up and manage, their quality and relevance can make or break a text ad. The good, the bad and the ugly - some examples for ad extensions, best practices from my account manager days. Also a brief view into the future. There cant be a talk without mentioning AI these days. Understand your data - focus on ad extension reporting for detailed insights, and what to draw from that. It takes longer than 10 minutes? Automate it! I will show you an AdWords script that automatically creates product-specific sitelinks for any given AdWords text ad campaign.
In this session you will learn:
- Actionable best practice tips for ad extensions – why a love for detail matters, what has worked and what hasn’t in various industries
- Reporting tips – how to get detailed insights into your ad extensions and what to draw from them
- A script for automatically adding product-specific sitelinks to text ad campaigns
Why You Should (Not) be Using Automated Bidding StrategiesHanapin Marketing
Everybody talks about AI at the moment. However, many companies and agencies are not even using automated bidding strategies to make use of this easily accessible form of "artificial intelligence".
To investigate this situation, I will share my experience with implementing bidding strategies for lead generation and e-commerce accounts, show how to avoid the most common pitfalls and how to manage expectations.
The following questions will be tackled in this session:
- Should account managers be worried about handing over control to automated bidding strategies
- Which framework is required to use automated bidding strategies successfully?
- Is there a substantial increase in performance that would make it imperative to use them?
What I Learned In One Year Marketing on Pinterest..Yes It Was ProfitableHanapin Marketing
Pinterest users are conducting 600 Million+ visual searches per month on the platform. Did you know this... are you using Pinterest?
Our B2B and ecom clients that are growing their business by 11% on Pinterest. We want to see you grow your business too. This hands-on session is going to take you through the world of Pinterest and everything we have learned. In this session, you will learn the following:
- The Dos and Don'ts of marketing on Pinterest
- When people start their search for major holidays, sports, Pride and fashion week events
- What the mysterious CTR threshold is and how it can turbo charge your campaign
- How to segment your campaign for the best results
- Why you should stay away from the "One Tab" feature
- Are you ready for the marketing nirvana that is Pinterest?
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
2. www.CultivativeMarketing.com @hoffman8
Learner Outcomes
After this session, you will be able to:
● Identify audiences that have the highest user value.
● Analyze which channels and content are most successful at converting the
most lucrative audiences – and how to improve upon that performance.
● Analyze whether remarketing is adding value, or if it’s cannibalizing existing
traffic & what you can do about it.
● Triangulate funnel performance to identify and solve for breakdowns, monitor
growth and drive more revenue.
● Determine which audiences to exclude and what to watch out for with
audiences as exclusions.
3. www.CultivativeMarketing.com @hoffman8
• Owner, Cultivative, LLC.
• Travel Enthusiast
• Loves cat memes. Okay, any memes.
• Loves a good joke. Okay, any jokes.
• Let’s chat: @Hoffman8
Amy Bishop, Digital Marketing Consultant
6. www.CultivativeMarketing.com @hoffman8
Communication Lessons We Can Learn From John Ralphio
• Spray ‘n’ pray is not your best bet
• Simply being louder is not effective
• Simply being visible and disruptive
is not effective
• Poor communication does more
harm than good
7. www.CultivativeMarketing.com @hoffman8
Communication Lessons We Can Learn From John Ralphio
• Spray ‘n’ pray is not your best bet
• Simply being louder is not effective
• Simply being visible and disruptive
is not effective
• Poor communication does more
harm than good
You need to know your audience.
8. www.CultivativeMarketing.com @hoffman8
Personas
In an ideal world:
• Every client has personas
• The personas are detailed
• The personas are accurate
• The personas are grounded in data
• The personas are validated
Need to build personas? Check
out these free questionnaires:
B2B: http://bit.ly/2HqnSaf
B2C: http://bit.ly/2FwxmV1
11. www.CultivativeMarketing.com @hoffman8
Create Targeting Profiles to Support Personas
1. Identify top purchaser
demographics & zero in
2.
Further segment by
layering interests & other
demographics
3.
Identify interests to
target.
4.
Monitor performance to
flesh out & validate
personas.
12. www.CultivativeMarketing.com @hoffman8
Create Targeting Profiles to Support Personas
Miranda, the Young Mom
• Female, 25-30 years old
• Lives in the Midwest
• Has young kids
• Education level: High School
• Married or in a Serious Relationship
• Works in a service role (cleaning, food service)
• Stores she likes: Debshops, Shoe Carnival, Charlotte Russe. Family Dollar, Dollar Tree
• Brands she likes: Mike’s hard lemonade, Covergirl, eos,
• Brands she likes pertaining to children: Fisher Price, Disney, Garanimals, Huggies,
Gerber, Carters
• Entertainment she likes: Teen Mom, Maury
• Restaurants: Applebee’s, KFC, Pizza Hut, Olive Garden, Dairy Queen
• Primarily uses mobile, below average desktop usage
• Avg 29 ads clicked in the past 30 days
13. www.CultivativeMarketing.com @hoffman8
Create Targeting Profiles to Support Personas
Patty, the Young Professional
• Female, 25-30 years old
• Single or in a Relationship, not Engaged or Married
• Does not have kids
• Education level: college
• Works in an office
• Stores she likes: Old Navy
• Brands she likes: Ben & Jerry’s, Dove, Sharpie
• Brands she likes pertaining to children: N/A
• Entertainment she likes: Ellen DeGeneres, Boy Meets World, Girl Meets
World, Knocked Up, 21 Jump Street
• Restaurants: Cheesecake Factory
• Avg 38 ads clicked in the last 30 days
• Heavier desktop usage than avg. FB user, but uses mobile more
23. www.CultivativeMarketing.com @hoffman8
Example Use Case
● Client sells a product B2B
● His clients sell the product B2C
● Using social, we can identify the exact
audiences
● We can build audiences off of the visitors from
those campaigns and use them in search and
remarketing
24. www.CultivativeMarketing.com @hoffman8
Example Use Case
● Client sells a product B2B
● His clients sell the product B2C
● Using social, we can identify the exact
audiences
● We can build audiences off of the visitors from
those campaigns and use them in search and
remarketing
32. www.CultivativeMarketing.com @hoffman8
Soccer-Mom Sally’s Problem Path
START
FINISH
2019
Vehicle
Options
Safety
Ratings
Price,
Trade-in
Value &
Financing
Gas
Mileage
Seating
Options
Storage
Space
Colors &
Options
Current vehicle has maintenance issues. It doesn’t feel
reliable and she wants to trade it in.
Has 3 young teens but often carpools with more kids for
sports.
Puts in a lot of mileage: safety and gas mileage are high
priorities.
Car is
becoming
less
reliable
33. www.CultivativeMarketing.com @hoffman8
The Path - Visualized
Beginning to
Gather
Information
Zeroing in
on a Make &
Model
2019 Vehicle Options
Seating Options
Safety Ratings
Gas Mileage
Storage Space
Pricing
Trade-in Value
Financing
Deciding
Where to
Buy
35. www.CultivativeMarketing.com @hoffman8
Creating Audiences to Drive the Purchase Path
Step Persona Buyer Stage
Information
Needed
Device Usage
Action or
Resource
Tracking
1 Soccer Mom
Research: car
comparisons
Unbiased car
comparisons
Desktop
Vehicle
comparison tool
Track Usage
2 Soccer Mom
Research: car
comparisons
Unbiased car
comparisons
Mobile Video Video Views
3 Soccer Mom
Consideration:
Choosing a car
Gas mileage, Safety
ratings, Seating
info
Desktop and
Mobile
Video or Guide
Video or Guide
Views
4 Soccer Mom
Consideration:
Financing &
Expenses
Financing Options
Desktop and
Mobile
Financing
Estimator
Track Usage
5 Soccer Mom Decision
Dealership
Information
Mobile
Dealer Locator /
Appt Set
Track Usage
6 Soccer Mom Decision
Dealership
Information
Mobile Phone Call Track Usage
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Which Audiences Have the Highest Propensity
to Drive More Revenue if Promoted Further?
Audience 1
Audience 2
Audience 3
Audience 4
Audience 5
Audience 6
Audience 7
Audience 8
Audience 9
Audience 10
44. www.CultivativeMarketing.com @hoffman8
Which Audiences Have the Highest Propensity
to Drive More Revenue if Promoted Further?
Audience 1
Audience 2
Audience 3
Audience 4
Audience 5
Audience 6
Audience 7
Audience 8
Audience 9
Audience 10
1. Which audiences are of the highest value?
2. Which audiences should we spend more
money promoting?
3. Which audiences should we spend more
money to build up?
73. www.CultivativeMarketing.com @hoffman8
Optimizing the Path to Purchase
Audience Targeted Buyer Stage
Information They
Need
Action or Resource Tracking
Lookalikes & 3rd Party
Audiences
Research: car comparisons Car Comparisons Vehicle comparison tool Track Usage
Comparison Tool Users Research: car comparisons Car Comparisons Video Video Views
Video Viewers
Consideration: Choosing a
car
Gas mileage, Safety ratings,
Seating info
Video or Guide
Video or Guide
Views
Video Viewers
Consideration: Financing &
Expenses
Financing Options Financing Estimator Track Usage
Financing Estimators Preference Dealership Information
Dealer Locator / Appt
Set
Track Usage
Dealer Locators /
Appointment Setters
Preference
Reviews, Price
Comparisons
Vehicle Ratings &
Supporting Content
Track Visits
Dealer Locators /
Appointment Setters /
Vehicle Ratings Viewers
Purchase Contact Information Phone Call / Directions Track Calls / Locates
74. www.CultivativeMarketing.com @hoffman8
Optimizing the Path to Purchase
Audience
Targeted
Buyer Stage
Information They
Need
Action or
Resource
Tracking
Lookalikes & 3rd Party
Audiences
Research: car
comparisons
Car Comparisons
Vehicle comparison
tool
Track Usage
Comparison Tool
Users
Research: car
comparisons
Car Comparisons Video Video Views
Video Viewers
Consideration:
Choosing a car
Gas mileage, Safety
ratings, Seating info
Video or Guide
Video or Guide
Views
Video Viewers
Consideration:
Financing & Expenses
Financing Options Financing Estimator Track Usage
Financing Estimators Preference Dealership Information
Dealer Locator / Appt
Set
Track Usage
Dealer Locators /
Appointment Setters
Preference
Reviews, Price
Comparisons
Vehicle Ratings &
Supporting Content
Track Visits
Dealer Locators /
Appointment Setters /
Vehicle Ratings
Viewers
Purchase Contact Information
Phone Call /
Directions
Track Calls /
Locates
AnyChannelor
Campaign
79. www.CultivativeMarketing.com @hoffman8
Measuring Each Campaign
Multi-channel
Attribution &
Lifetime Value
3
Contribution to
subsequent stage
2
Micro Conversion
Goal Volume
1
Triangulate where issues lie.
Low micro-conversion goal? Could be the
goal, or the campaign.
High micro conversion, low funnel
progression? Could be a flaw with the next
stage or lead quality issue.
81. www.CultivativeMarketing.com @hoffman8
Set Up Custom Channel Groupings
Review How Traffic Flows Across Campaign Types and Channels
As you begin to intentionally influence & sculpt these exchanges, it is really valuable to dig in on a more granular level than the default
channel groupings.
84. www.CultivativeMarketing.com @hoffman8
Custom Reports to Analyze Audience
Performance
Typically, you would have several choices for dimensions and secondary dimensions in a custom report.
You can use audiences, but it seriously limits the secondary dimensions you can use.
85. www.CultivativeMarketing.com @hoffman8
Custom Reports to Analyze Audience
Performance
Typically, you would have several choices for dimensions and secondary dimensions in a custom report.
You can use audiences, but it seriously limits the secondary dimensions you can use.
Typical
Options
Options
with
Audiences
89. www.CultivativeMarketing.com @hoffman8www.cultivativemarketing.com
Common Remarketing Mistakes
Don’t Do
Target only “All Visitors”
Create multiple lists based upon different engagement metrics and audiences to see
what performs best
Just target the audiences that some blog
somewhere claimed were most valuable.
Analyze your performance data to determine which audiences have the greatest
potential.
Blanket exclude audiences based upon
time-on-site
Remember that bounces are counted as 0s on site, so single-page landers may have a
lot of visitors with 0s session duration. Considering using scroll data or other indicators
in these cases.
Forget to connect the dots between
campaigns
Use micro-conversions and audiences to ensure you aren’t accidentally sending people
backward in the path to purchase.
Fragmenting audiences too far if there
isn’t a big enough cookie pool.
Determine the right amount of audiences based upon your traffic volume.
Treat all audiences the same
Remember where they are in the funnel and help them find the content that they need.
Also consider the difference in net new vs. repeat purchasers.
Unintentionally cannibalize other
campaigns
Monitor the impact of remarketing campaigns on other campaigns.
90. www.CultivativeMarketing.com @hoffman8
Steal These Ideas
● Build Custom Reports to Identify High Intent Audiences
● Set up the Audience Report and use audiences as custom views and
secondary dimensions to:
● Identify highest value audiences
● Review behavior and identify opportunities to improve conversion rates
● Analyze audience composition to identify better prospecting audiences
● Triangulate cross-channel performance to identify strengths and weaknesses