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 
Maya & Karma
 There will be evidence of ‘clap traps’ in the compared
political speeches.
 All the texts will emphasise community and unity.
 The speeches will use elevated lexis but on a level that
is understood by the society at the time.
 They will have some reference to recent events.
 There will be a variation in some lexis that reflects the
difference in social variation at the time of the speech.
 Political speeches will refer to different events, showing
the context of time change.
 Resource: The American
Presidency Project
(http://www.presidency.ucsb.edu/w
s/index.php?pid=25831)
 Did not use specific terms when
searching online.
 The internet appeared to be the
most profitable resource as it has
a more broad archive of this
genre.
 Newspapers proved to be the
least profitable resource as
transcripts of political speeches
were not commonly featured.
 Other contending speeches for
analysis were: address to the
Democrat party by J.F. Kennedy.
 Wilson’s speech was selected
because he speaks towards the
general public, rather than
towards other politicians, likewise
to B. Obama.
 Advice:
There is a lot of material available, so
the most important thing to consider
when making a selection is context.
This is because it influences the way
the politicians speak.
 Rules/ lists of three are more common in the
contemporary text than the older.
 This is likewise with the use of repetition.
0
2
4
6
8
10
12
14
16
Wilson Obama
No.Ro3andRepetition
Speaker
 both of the texts contain
polysyllabic/elevated lexis
 The fact that both texts use
this feature shows that the
standard of education
needed to become a person
of such position has not
deviated since the time of
the First World War.
60.1959.37
Obama
Wilson
 There is some contrast with more vernacular lexis in
both speeches.
 in both contexts the speakers are appealing to the wider
public, so this lexis makes the speech more accessible
and allows them to appear more down to earth.
 Both the texts emphasise unity but surprisingly don’t
make use of direct address that is often associated with
this kind of rhetoric.
 The use of the second person pronoun ‘you’ does not
appear at all in both speeches.
 The use of 1st person plurals such as ‘our’ and ‘we’ is
found throughout, because of the feeling of community
that they create.
 The findings of the study illustrate that there has been, in
fact little change between the language of presidential
speech between the time of Wilson and Obama.
 Hypotheses largely supported
 Smaller variation in lexis than expected
 Variety within the genre
 Possibility for further more detailed investigations
 Length may have caused inaccuracies

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language change political speeches

  • 2.  There will be evidence of ‘clap traps’ in the compared political speeches.  All the texts will emphasise community and unity.  The speeches will use elevated lexis but on a level that is understood by the society at the time.  They will have some reference to recent events.
  • 3.  There will be a variation in some lexis that reflects the difference in social variation at the time of the speech.  Political speeches will refer to different events, showing the context of time change.
  • 4.  Resource: The American Presidency Project (http://www.presidency.ucsb.edu/w s/index.php?pid=25831)  Did not use specific terms when searching online.  The internet appeared to be the most profitable resource as it has a more broad archive of this genre.  Newspapers proved to be the least profitable resource as transcripts of political speeches were not commonly featured.  Other contending speeches for analysis were: address to the Democrat party by J.F. Kennedy.  Wilson’s speech was selected because he speaks towards the general public, rather than towards other politicians, likewise to B. Obama.  Advice: There is a lot of material available, so the most important thing to consider when making a selection is context. This is because it influences the way the politicians speak.
  • 5.  Rules/ lists of three are more common in the contemporary text than the older.  This is likewise with the use of repetition. 0 2 4 6 8 10 12 14 16 Wilson Obama No.Ro3andRepetition Speaker
  • 6.  both of the texts contain polysyllabic/elevated lexis  The fact that both texts use this feature shows that the standard of education needed to become a person of such position has not deviated since the time of the First World War. 60.1959.37 Obama Wilson
  • 7.  There is some contrast with more vernacular lexis in both speeches.  in both contexts the speakers are appealing to the wider public, so this lexis makes the speech more accessible and allows them to appear more down to earth.
  • 8.  Both the texts emphasise unity but surprisingly don’t make use of direct address that is often associated with this kind of rhetoric.  The use of the second person pronoun ‘you’ does not appear at all in both speeches.  The use of 1st person plurals such as ‘our’ and ‘we’ is found throughout, because of the feeling of community that they create.
  • 9.  The findings of the study illustrate that there has been, in fact little change between the language of presidential speech between the time of Wilson and Obama.  Hypotheses largely supported  Smaller variation in lexis than expected
  • 10.  Variety within the genre  Possibility for further more detailed investigations  Length may have caused inaccuracies

Editor's Notes

  1. We compared two speeches by American presidents; a 2008 election speech by Obama as a contemporary text and the inaugural speech by Woodrow Wilson in 1913 The speeches are overall exerting influential power because they are persuading the general public in one or another and so the language use reflects this purpose as well as many contextual and pragmatic factors
  2. Less differences are assumed because the genre of presidential speech is quite formulaic and has heavy pragmatic expectations behind it which mean that features will not divert too far from an established pattern
  3. Being in England and looking for American speeches may also have made it more difficult to find print sources In terms of context, whether the speech is during the campaign itself or after the speaker is in office will affect the speech linguistically; during the campaign features will very clearly be for persuasion where a president in a more established position can do this more subtly and may have more of an informative or reassuring purpose rather than one primarily of persuasion
  4. There was a particularly big difference between the number or repetitions and lists of three, a range of 5 being found. This could therefore show that pragmatic expectations of the style of presidential speech has changed since the time of the first word war, when Wilson gave his inaugural speech. Audiences have an increasing idea of features that should be contained in a speech that is to be perceived as good. These features involve things like clap traps which are designed to please the crowd, but this preconception is unlikely to have existed in 1913 although Wilson was clearly aware of the need for such features of rhetoric in exerting influential power. This may also explain why Wilson’s speech contains more emotive language in comparison to Obama’s – he used it as a way to exert influential power. Repetition in particular is a strong rhetorical feature that is often seen in African-American gospel works and thus Obama would’ve had exposure to this type of public speaking which may now be seen in his political rhetoric. Another reason for the overall similarity in the speeches is because they would both be presented directly to an audience – Wilson was known to personally give speeches in front of crowds and Obama’s are always televised; if the speeches were delivered in other forms (ex. Radio) they may take on a very different structure.
  5. The readability according to the Flesch reading ease= 60.19 for Obama’s speech, this is 59.37 for Wilson’s, which shows that the difficulty of the speeches have not changed much over time. This level of difficulty means that it can be easily understood by 13-15 year olds showing that despite the more elevated lexis, the speech overall is accessible to all levels of education in the country which is inclusive and expected of a national leader. In addition to showing the level of education that is pragmatically associated with the user of this more Latinate lexis, this lexis gives the feeling to those being addressed that their elected leader is someone from well read circles who thus is capable of leading the country and advancing it further and acts as a means of establishing power.
  6. .In the time of both Wilson and Obama, the United States was a leading world economy, so as a president, they would represent this public face of the super power. Therefore through this elevated lexis, they can continue to portray the pre-assumed ideas of the US to the world in general. The fairly noticeable contrasting lexis makes the speech overall more accessible and down to earth and this is means of exerting influential power because normal people feel their leader can be one of them, and thus are persuaded that they have elected the right president from the right party. This also ties into the next point about creating a sense of community and national pride which was important in the periods that both men came into office.
  7. Obama came to power during a time of recession and this austerity creates a demand for strong leadership which is manifested through speeches. In a similar context, Wilson also came to power during a difficult time for America – Both Europe and the States were on the brink of the First World War. The use of these grammatical features and the sense of unity they present can construct a sense of patriotism which touches national pride both in pulling through economic crisis and in mobilising the people for total war. In this way the features can be considered elements of influential power because they are essentially persuade the people to continue working. This is all fairly contextual because it ties into American ideology of working hard to achieve dreams; a similar line of reasoning may not have been so powerful among a European audience. The lack of synthetic personalization is also likely contextual – it is a very persuasive feature so may have been needed in election speeches, rather than those when they are already in office.
  8. Largely the findings supported the hypotheses; as detailed rhetorical devices are central to the genre whichever time period was considered, as was creating unity and using polysyllabic lexis In terms of references to recent events, they are present in both speeches to give them coherence to time of speech but are very different in nature – Obama refers to “what began in Iowa” and Wilson “two years ago There was a smaller variation in lexis found than was expected – there is little evidence of archaisms in Wilson’s speech and in general the lexis found appears fairly timeless, which may be due to the fact that both presidents were closely following a discourse of rhetoric and is again likely to be linked with underlying pragmatic conventions of presidential speech. Interesting to note were Wilson’s references to god and religion which were totally absent in Obama’s speech due to the increasingly secular nature of politics and a decline in the power of religion overall; in Obama’s case references to religion would not have rung home with a largely non-religious audience The features may be dependent on the country in question; it is possible that the nature of US presidential speeches has followed a more rigid discourse structure over time than British speeches have and the types of language used will also of course vary with ideology.
  9. Overall, the genre is very broad and varied so there would be a huge pool of resources possible; as older texts speeches by JF Kennedy and Franklin Roosevelt had been considered but of course there are numerous others and many speeches per president for each election. Another positive with this investigation is that it could be considered a starting point for many other investigations into rhetoric, such as looking at British Prime Ministers speeches for change over time. Out of language change, it could be interesting to look at variations in features depending on audience, for example Obama addresses teenagers very differently, or analyzing him speaking to an all black audience. ’ However, this scale of content and the length of the speeches means that by selecting a part of one speech it can be hard to draw generalizations about the language at the time; contextual details can be deduced but the language may vary with speaker and type of address (inaugural speech, a speech within the congress etc) so again making it hard for certain conclusions to be drawn.