Landing Pages that Convert - Sam Michelson (affilicon fall 2008)

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Sam Michelson's presentation on Landing Pages that convert well. Sam is CEO and Founder of Five Blocks Inc. http://www.fiveblocks.com

Landing Pages that Convert! Sam Michelson November 25, 2008

Progressing from Affiliate Marketing…. ,[object Object],[object Object],[object Object],[object Object],[object Object]

Think of the whole experience end-to-end Conversion is the process from before the first search until the desired result!

Looking at each Stage ,[object Object],[object Object],[object Object],[object Object],[object Object]

An Example: Our original conversion page

Conversion Rate? 3.2%

Our Partner’s Redesign of the site….

Conversion Rate? 0.8%

Our Solution? 0.8%

Conversion Rate? 0.8% 2.8%

Landing Page Rules of Thumb ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],Thank You!

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1. Landing Pages that Convert! Sam Michelson November 25, 2008

2.

3. Think of the whole experience end-to-end Conversion is the process from before the first search until the desired result!

4.

5. An Example: Our original conversion page

6. Conversion Rate? 3.2%

7. Our Partner’s Redesign of the site….

8. Conversion Rate? 0.8%

9. Our Solution? 0.8%

10. Conversion Rate? 0.8% 2.8%

11.

12.