This document outlines a proposal for real estate brokerages to generate more income by monetizing buyer leads. It proposes that listing agents refer buyer inquiries to buyers agents in exchange for a 20% referral fee. Buyers agents would pay a 40% referral fee to the brokerage for these leads. An automated lead routing and tracking system called CallAction would distribute leads to buyers agents and ensure quick response times. This allows the brokerage to earn referral fees, improve service levels, increase transactions and revenue for all parties involved.

1. REAL ESTATE BROKERAGE
HOW TO GENERATE MORE INCOME FOR YOUR

2. PROBLEM
‣ Top listing agents: most transactions / big
splits = min. company profit
‣ Buyers agents: avg. sales volume / normal
splits / high support = min. company profit.
‣ Company gets most lead inquiries from
listings but listing agents (w/o teams) do a
poor job following up with buyer inquiries
‣ Poor service to buyers inquiries creates
poor Company reputation ultimately
profitability.

3. SOLUTION
‣ CallAction - Powerful
lead engagement /
automation platform.
‣ Respond to 100% of
leads in 2 mins or less
‣ Increases lead
conversion up to 391%
‣ Easily capture, respond,
track every call & email

4. LISTING AGENT OFFER
‣ Listing agents have listings, get buyers but
don’t respond or actively work buyer leads
‣ “Are you interested in receiving a 20%
referral fee for your buyer inquiries from
your listings that you are not working?”
‣ Build team of listing agents in your office
willing to refer buyer leads in exchange for
referral fees.

5. BUYERS AGENT OFFER
‣ Buyers agents good with lead inquiries but
need more leads
‣ “Are you willing to pay 40% referral fee for
company provided buyer leads?”
‣ Build team of buyers agents willing to pay
referral fees.

6. HOW IT WORKS
▸ Listing agent forwards buyer inquiries to company CallAction account
▸ Leads are automatically tracked & distributed to agents via CallAction
▸ Buyers agents instantly engage leads & sell homes to buyers
▸ Company collects buyer agent referral fees
▸ Listing agents paid referral fee
▸ Company sells more homes
▸ Happy clients :)
▸ + Co. Revenue

7. THE MATH
‣ 40% - Buyers agent pays referral fee
‣ 20% - Listing agent receives referral fee
‣ 20% = Co. revenue + more in house
transaction sides
- vs -
‣ 0% if listing agent never responds to
buyer inquiries + poor company reputation

8. “MANAGING LEAD DISTRIBUTION IS TIME CONSUMING”
“NO GUARANTEE BUYERS AGENTS RESPOND QUICKLY OR FOLLOW-UP”
“TRACKING REFERRED LEADS DIFFICULT”
Typical Real Estate Brokerage Owner
MAIN ISSUES

9. POWERFUL CALL ACTION SOLUTION
▸ Assign a CallAction number & email to each listing agent to use on website
▸ Calls & email leads are automatically sent to CallAction lead router solution
▸ CallAction automatically distributes / routes the “leads” to buyer agents using
lead queue via round robin and simultaneous call broadcast
▸ Company and listing agents can track all leads, responses and assignment of
leads to buyers agents

12. Call Broadcast Lead Flow

14. BENEFITS
‣ Home buyers get great service
‣ Company reputation intact or improves
‣ Listing agent sells more homes
‣ Buyers agents sell more homes
‣ Company sells more homes
‣ Everyone makes more money
‣ Win / Win / Win

15. GET STARTED TODAY
▸ Fully Automated System
▸ Simple yet Powerful
▸ Affordable
▸ Free 14-Day Trial
▸ Contact: Jessie Beaudoin
▸ (323) 741-2255 Direct /
jessie@CallAction.co