SlideShare a Scribd company logo
#PremierAgentForum
HOW’S YOUR FOUNDATION?
A CLOSER LOOK AT ESSENTIALS FOR GROWTH
Tony Small, Vice President & General Manager, Premier Agent
#PremierAgentForum
Growth matters to Premier Agents
1.5x 2.5xmore likely to be brokers
than non-Premier Agents
more likely to be team leaders
than non-Premier Agents
#PremierAgentForum
Three keys to growth
1. Transparency
#PremierAgentForum
Agents are more likely to meet their goals if they know their conversion rate
GOALS VS. KNOWING
CONVERSION RATE
Percent respondents who
know their conversion rate
Source: 2015 Zillow Group Agent Survey
#PremierAgentForum
Can you see where you’re going?
#PremierAgentForum
Three keys to growth
1.
2.
Transparency
System
#PremierAgentForum
Systems help your response rate
ANSWER RATE BY
RESPONSE TIME
Beyond two minutes, answer rate
drops dramatically
Source: Premier Agent Concierge; Mac Apartments Analysis
#PremierAgentForum
Why systems matter
Response time Prioritization
#PremierAgentForum
A Rubik’s cube
can be solved in
20 moves.
What’s your
system?
#PremierAgentForum
System = Premier Agent Concierge + Premier Agent App
Agents who have
Concierge and a CRM are
82%
more likely to consistently
exceed their goals.
Source: 2015 Zillow Group Agent Survey
#PremierAgentForum
Three keys to growth
Transparency1.
System2.
People3.
#PremierAgentForum
You need people.
assistant referral network
coach buyer’s agent listing agent
ISA
Did you know?
Half of team
leaders we
surveyed have
a coach.
#PremierAgentForum
Action items to grow your business
Remove the blindfold.
(Know your conversion rate.)
Solve your Rubik’s cube.
(Have a system.)
Add some instruments.
(Grow your team.)
#PremierAgentForum
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