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Landing Page Utopia What you can learn from the world’s greatest landing page
NYC, SF & Seattle Use Advanced Marketing Technology  (APIs, Semantic Markup, Real-Time Web) Create Optimized Marketing Solutions  (Applications, Widgets, Ads, Landing Pages) Put Them Everywhere (Display, Search, Social, Mobile)
No Case Studies Today… Go to my Blog for Plenty of Them! Trust & Security Icons Testing Methodology Landing Page Simplicity Query Reinforcement Keyword Match Type Social Media Optimization Branded Keywords Targeted Content Google “Jonathan Mendez”
Landing Page Strategies from the World’s Greatest Landing Page
 
Give People Control
Give People Control It’s a user controlled medium People always know their intent better than you do Self-segmentation is the most powerful technology Allow people maintain control over the presentation & delivery of content
Reduce Choices
Reduce Choices Paralysis by analysis Considerations are roadblocks Create a flow!
Real-Time Web
Real-Time Web The Technology! JavaScript APIs AJAX Semantic Markup
Target to Content
Target to Content Content Targeting Not Persona! Not Behavioral! Not Profile!
Design for the Goal, not the Person
Brazil United States Germany France Design for the Goal, not the Person
This has HUGE Brand Value
Always be Testing “ When I first started testing in 2000, we tested once a month. Now, we're user testing almost every week.” -Marissa Mayer, Oct. 2002 May 2008 – It’s estimated that Google has over 10,000 people constantly testing
Relevance is: What’s Important to your Audience, NOT What’s Important to your Business!
A Search Engine?
… or an application for someone to complete their goal,
… the same as your Landing Page should be!
Jonathan Mendez Founder & CEO RAMP Digital www.rampdigital.com www.optimizeandprophesize.com Thank You!

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Landing Page Utopia: 7 Lessons from Google

  • 1. Landing Page Utopia What you can learn from the world’s greatest landing page
  • 2. NYC, SF & Seattle Use Advanced Marketing Technology (APIs, Semantic Markup, Real-Time Web) Create Optimized Marketing Solutions (Applications, Widgets, Ads, Landing Pages) Put Them Everywhere (Display, Search, Social, Mobile)
  • 3. No Case Studies Today… Go to my Blog for Plenty of Them! Trust & Security Icons Testing Methodology Landing Page Simplicity Query Reinforcement Keyword Match Type Social Media Optimization Branded Keywords Targeted Content Google “Jonathan Mendez”
  • 4. Landing Page Strategies from the World’s Greatest Landing Page
  • 5.  
  • 7. Give People Control It’s a user controlled medium People always know their intent better than you do Self-segmentation is the most powerful technology Allow people maintain control over the presentation & delivery of content
  • 9. Reduce Choices Paralysis by analysis Considerations are roadblocks Create a flow!
  • 11. Real-Time Web The Technology! JavaScript APIs AJAX Semantic Markup
  • 13. Target to Content Content Targeting Not Persona! Not Behavioral! Not Profile!
  • 14. Design for the Goal, not the Person
  • 15. Brazil United States Germany France Design for the Goal, not the Person
  • 16. This has HUGE Brand Value
  • 17. Always be Testing “ When I first started testing in 2000, we tested once a month. Now, we're user testing almost every week.” -Marissa Mayer, Oct. 2002 May 2008 – It’s estimated that Google has over 10,000 people constantly testing
  • 18. Relevance is: What’s Important to your Audience, NOT What’s Important to your Business!
  • 20. … or an application for someone to complete their goal,
  • 21. … the same as your Landing Page should be!
  • 22. Jonathan Mendez Founder & CEO RAMP Digital www.rampdigital.com www.optimizeandprophesize.com Thank You!