This presentation provides an overview of Laguna Blends Inc., a network marketing company focused on hemp-related functional food products. Key points include:
- Laguna is going public through a transaction with Grenadier Resource Corp. which will provide $660,000 in financing. Laguna is seeking an additional $1 million.
- Initial products include a hemp-infused coffee and hemp protein drinks. Laguna has exclusive rights to a hemp protein formulation.
- The direct sales model is well-suited to functional foods and the $32 billion global nutritional supplements industry is expected to double by 2021.
- Financial projections estimate $11 million in revenue in year one growing to nearly $46 million
This document discusses marketing strategies used by multinational companies (MNCs) in Pakistan. It provides details on the strategies of LG Electronics, Unilever, and Coca-Cola. LG targets upper-middle class consumers and focuses on major urban areas. It spends 6-7% of revenue on marketing including sponsorships and advertisements. Unilever has operated in Pakistan since 1948 and produces home and personal care goods. It uses various marketing strategies discussed later. Coca-Cola focuses on sports sponsorships and uses local celebrities in advertisements to appeal to Pakistani consumers.
- Procter & Gamble is a global leader in branded consumer goods known for iconic products across multiple categories.
- Founded in 1837, P&G has grown significantly through acquisitions and innovation to become a top company with a wide portfolio of brands.
- P&G has a strategic focus on innovation, growing existing brands through R&D, acquiring new brands, and intensive market research to ensure global success locally.
- The company pioneered scientific marketing approaches and is known for significant investments in consumer insights to connect with customers globally.
Case Study : Procter and Gamble (P&G) Marketing CapabilitiesSarthak Rahate
Case Analysis of the Business case provided by Harvard business school; on the well-known consumer goods brand named Procter and Gamble (P&G).This case study shows how P&G excelled in reaching out to customers by various methods and advanced techniques. Further, the presentation tells about the journey of marketing progress made by P&G.
Procter & Gamble (P&G) is a consumer goods company founded in 1837 that has grown to include over two dozen $1 billion brands through acquisitions and innovation. P&G pursued a multi-brand strategy across categories like detergents. Recently, P&G has shifted to partnering externally through programs like "Connect and Develop" to source over 35% of new products, and to digital and direct marketing from television. However, P&G still spent only 5% on online marketing in 2010 and slowed other digital efforts. P&G restructured in 2007 into global business units to improve innovation speed through standardization.
This is a HBS case study about P&G's new product launching strategy. In this case I am responsible for survey data analysis and project financial analysis.
TIJA aims to become the first integrated recreation property in Southeast Asia. To achieve this vision, they propose a "5 Pillars TIJA Strategic Model" focusing on international growth, leading technology, acceleration through innovation, capitalizing on opportunities, and sustainable group growth. This includes pillars related to people, technology, products/services, marketing, and business integration. TIJA will implement a balanced scorecard and realign their organization structure to focus resources according to this strategic model.
Procter & Gamble is one of the largest consumer goods companies in the world. To achieve its goal of serving every consumer possible, P&G has had to become a big marketer through extensive market research, product innovation, and employing diverse marketing strategies. P&G spends over $500 million annually on market research involving surveys and focus groups to understand consumer needs and behavior. It introduces breakthrough products through innovation and massive advertising campaigns. P&G's marketing efforts include TV, digital, and social media advertising as well as endorsements, sponsorships, and community initiatives to effectively reach all consumer segments globally.
Gregg Engles, Chairman and CEO of WhiteWave Foods, presented at the CAGNY2014 conference. He discussed WhiteWave's mission of changing the way the world eats for the better through convenient, flavorful, nutritious, and responsibly produced food and beverage options. Engles provided an overview of WhiteWave's financial performance, brands, growth strategies, and recent acquisitions. He highlighted the company's focus on innovation, brand building, and expanding into new categories and geographies.
This document discusses marketing strategies used by multinational companies (MNCs) in Pakistan. It provides details on the strategies of LG Electronics, Unilever, and Coca-Cola. LG targets upper-middle class consumers and focuses on major urban areas. It spends 6-7% of revenue on marketing including sponsorships and advertisements. Unilever has operated in Pakistan since 1948 and produces home and personal care goods. It uses various marketing strategies discussed later. Coca-Cola focuses on sports sponsorships and uses local celebrities in advertisements to appeal to Pakistani consumers.
- Procter & Gamble is a global leader in branded consumer goods known for iconic products across multiple categories.
- Founded in 1837, P&G has grown significantly through acquisitions and innovation to become a top company with a wide portfolio of brands.
- P&G has a strategic focus on innovation, growing existing brands through R&D, acquiring new brands, and intensive market research to ensure global success locally.
- The company pioneered scientific marketing approaches and is known for significant investments in consumer insights to connect with customers globally.
Case Study : Procter and Gamble (P&G) Marketing CapabilitiesSarthak Rahate
Case Analysis of the Business case provided by Harvard business school; on the well-known consumer goods brand named Procter and Gamble (P&G).This case study shows how P&G excelled in reaching out to customers by various methods and advanced techniques. Further, the presentation tells about the journey of marketing progress made by P&G.
Procter & Gamble (P&G) is a consumer goods company founded in 1837 that has grown to include over two dozen $1 billion brands through acquisitions and innovation. P&G pursued a multi-brand strategy across categories like detergents. Recently, P&G has shifted to partnering externally through programs like "Connect and Develop" to source over 35% of new products, and to digital and direct marketing from television. However, P&G still spent only 5% on online marketing in 2010 and slowed other digital efforts. P&G restructured in 2007 into global business units to improve innovation speed through standardization.
This is a HBS case study about P&G's new product launching strategy. In this case I am responsible for survey data analysis and project financial analysis.
TIJA aims to become the first integrated recreation property in Southeast Asia. To achieve this vision, they propose a "5 Pillars TIJA Strategic Model" focusing on international growth, leading technology, acceleration through innovation, capitalizing on opportunities, and sustainable group growth. This includes pillars related to people, technology, products/services, marketing, and business integration. TIJA will implement a balanced scorecard and realign their organization structure to focus resources according to this strategic model.
Procter & Gamble is one of the largest consumer goods companies in the world. To achieve its goal of serving every consumer possible, P&G has had to become a big marketer through extensive market research, product innovation, and employing diverse marketing strategies. P&G spends over $500 million annually on market research involving surveys and focus groups to understand consumer needs and behavior. It introduces breakthrough products through innovation and massive advertising campaigns. P&G's marketing efforts include TV, digital, and social media advertising as well as endorsements, sponsorships, and community initiatives to effectively reach all consumer segments globally.
Gregg Engles, Chairman and CEO of WhiteWave Foods, presented at the CAGNY2014 conference. He discussed WhiteWave's mission of changing the way the world eats for the better through convenient, flavorful, nutritious, and responsibly produced food and beverage options. Engles provided an overview of WhiteWave's financial performance, brands, growth strategies, and recent acquisitions. He highlighted the company's focus on innovation, brand building, and expanding into new categories and geographies.
Marketing represents the boundary between the marketplace and the company, and knowledge of current & emerging happenings in the marketplace is extremely important in any strategic planning exercise.
The document provides an overview of PepsiCo Inc., including its leadership team, historical background, mission, strategic objectives, financial objectives, SWOT analysis, key financial ratios, and recommendations. It describes PepsiCo's products and markets, strategic realignment into three business units, and objectives to increase investments in developing markets, productivity savings, and research and development. The recommendations suggest layoffs, allocating savings to North America beverages, and introducing a wider variety of non-carbonated drinks.
P&G's mission is to provide superior quality branded products and services that improve lives now and for future generations. Their vision is to be recognized as the best consumer products company worldwide. P&G faces threats from new entrants, substitute products, and power of buyers like Walmart. However, they have significant market share, suppliers need P&G, and they differentiate through innovation. P&G operates through global business units, market development organizations, and global business services to build competitive advantage across functions like R&D, marketing, and human resources.
Procter & Gamble (P&G) is an American multinational consumer goods company founded in Cincinnati, Ohio in 1837. It holds one of the most powerful portfolios of over 100 trusted brands worldwide, including Bounty, Crest, Febreze, Gillette, Iams, and Pampers. P&G has achieved success through a focus on innovation, research and development, and building strong consumer connections through marketing. Key strategies have included the creation of Global Business Units, the connect-and-develop model of open innovation, intensified focus on design, and extensive consumer research.
Nestlé operates in the highly competitive global food industry. The document analyzes Nestlé's external and internal environment through various frameworks. Externally, it finds opportunities through demographic trends but also threats from intense industry competition and substitute products. Internally, it examines Nestlé's resources, capabilities, core competencies and value chain, identifying strengths in R&D and a global network, but also weaknesses to address. Overall, the analysis informs Nestlé's current and future strategies to strengthen its strategic competitiveness.
1. P&G was pursuing a differentiation strategy focused on R&D and new product development. However, during a recession consumers switched to cheaper private label brands, and rivals cut costs and prices faster than P&G.
2. When Lafley returned to P&G, he launched the Connect + Develop strategy to partner with outside researchers to cut R&D costs and avoid being "stuck in the middle". This allowed P&G to continue innovating successfully.
3. To improve P&G's strategic position, the assistant recommends focusing on international expansion and promotions of products developed through Connect + Develop, which could increase sales without large additional costs. This would allow P&G to maintain innovation while
This presentation is based on a HBR case study P&G: Marketing Capabilities made by A Ankit Rao during an internship under Prof. Sameer Mathur, IIM Lucknow
Procter & Gamble focused on three key issues: innovation through research and development which led to successful products but also cost control issues, reaching unserved markets through detailed branding and customer-centric marketing, and developing its global presence through local advertising, sponsorships, celebrity endorsements, and digital/social media marketing. P&G took a scientific approach to connecting R&D with sales and marketing and built global product strategies to encourage innovation. It identified customer segments and designed innovative products to communicate its focus on innovation. As P&G worked towards serving 5 billion consumers globally, its evolving marketing capabilities remained central to its growth.
The document provides an executive summary and marketing plan for an app called Thelawala that allows customers to order fruits and vegetables online from local street vendors. The summary includes:
1) Thelawala aims to capitalize on rising incomes in India by allowing customers to order groceries from local vendors through a mobile app without waiting in long lines.
2) The marketing plan targets urban customers aged 18-40, especially women, with middle to high incomes who prefer a convenient way to order fresh produce.
3) The strategy is to offer free basic features like online ordering and cashless payment, and premium features like home delivery within 90 minutes for a fee, to attract customers and compete with other online grocery
P&G is a global leader in the FMCG sector with over two dozen $1 billion brands. It has dominated the industry through strong focus on consumer research, innovation, marketing, and advertising. P&G uses an integrated approach involving various marketing channels such as digital marketing, sponsorships, celebrity endorsements, and brand philanthropy. Key to its success is heavy investment in innovation through new product development and strategic acquisitions. A SWOT analysis finds strengths in R&D, brand portfolio, and consumer focus, but weaknesses in product recalls and website, along with opportunities and threats.
The document discusses how Procter & Gamble uses a marketing technopologist approach that combines marketing, technology, and anthropology. It provides examples of how P&G used insights into human motivation and social relationships along with technology and social media to increase sales by 40% for a brand in India by igniting conversations among consumers.
Procter & Gamble is one of the fastest and largest growing consumer market.
Case Study examines journey of P&G for Light Duty liquid Detergents in various aspects like promotion and development.
This document proposes a 5-year strategy to increase Progresso Soup's market share and value. Key recommendations include launching an online consumer community, expanding into healthy soup options targeted at women, introducing new product displays in stores, increasing advertising spending with a focus on magazines, and implementing strategic pricing changes. The plan estimates these initiatives could increase Progresso's net present value by 19% to $2.7 billion over 5 years through higher sales, market share, and profits.
P&G is an American multinational consumer goods company founded in 1837. It has a revenue of $84.17 billion and operates in 180 countries with 300 brands. P&G focuses on health care, beauty, grooming, fabric and home care, baby and family care, snacks and pet care, and household care. It has strong brands but growth is challenging due to its large size. Opportunities exist in emerging markets but there are also threats from competition, economies, consumers, and raw materials. P&G spends heavily on R&D, innovation, marketing, and acquisitions to drive growth. Its supply chain and distribution strategies aim to be demand-driven.
Procter & Gamble is a multinational consumer goods company founded in 1837. The marketing plan focuses on expanding P&G's global market share through innovation, acquisition, and strengthening its portfolio of leading brands like Tide, Pampers, and Head & Shoulders. Key competitors include Unilever, Kimberly-Clark, and Johnson & Johnson. The plan outlines strategies for market penetration, development, and diversification to maintain P&G's position as a top global marketer.
Procter& Gamble: Harvard Marketing Case Study AnalysisVasudha Harlalka
P&G is a global leader in consumer goods known for iconic brands like Tide and Pampers. It pioneered direct-to-consumer advertising in the 1880s. Over time, P&G's marketing strategy evolved from a focus on functionality under CEO Durk Jager to design-centric innovation led by CEO Lafley and CMO Stengel in the 2000s to expanding digital advertising under CEO McDonald in the 2010s. Lafley's reorganization emphasized cross-functional design teams and separate design leadership. P&G's long history of rigorous consumer research and testing of every product aspect has supported its growth into a multi-brand powerhouse able to prevent cannibalization through segmentation.
The document provides an overview of Coca-Cola's marketing strategies and plans. It discusses the company's mission, vision, values, objectives, target markets, marketing mix of product, place, price and promotion, as well as analyses of the company's internal and external environments including strengths, weaknesses, opportunities and threats.
Tom Buday, head of marketing, and Pete Blackshaw, head of digital and social media, gave this presentation to the Credit Suisse digital seminar on September 5 2013 in London
P&G: Marketing Capabilities, HBR Case StudyRohan Singh
Procter & Gamble is the largest consumer goods company founded in 1837. It manages over two dozen $1 billion brands worldwide through extensive research and innovation. P&G pursues a consumer-centric marketing strategy involving over 20,000 consumer studies annually. It focuses on deep understanding of target consumers and uses various advertising approaches including sponsorships, celebrity endorsements, and digital/social media marketing to promote its major products like Tide, Pampers, and Crest. Moving forward, P&G aims to directly involve consumers in product development and brand building.
The document discusses Unilever's Path to Growth strategy and whether it is working. It provides an overview of Unilever, analyzes its financial performance and competitive environment, and reviews the objectives and progress of the Path to Growth strategy. Recommendations are made to reorganize Unilever's structure into a single entity and implement a brand extension program called "Unilever Believer" to reconnect with consumers.
The document summarizes the business plan of an ice cream company. The company aims to become the leading brand in the dairy industry in Singapore. Its goals are to achieve a 30% market share by 2011 and to produce healthier alternative ice cream products. The strategic plan involves hiring professionals and the financial plan outlines funding for research and development, new product launches, operating expenses, and potential sources of funds. The long term goals are to use the business to further peace and justice efforts and to promote global sustainable dairy practices.
Marketing represents the boundary between the marketplace and the company, and knowledge of current & emerging happenings in the marketplace is extremely important in any strategic planning exercise.
The document provides an overview of PepsiCo Inc., including its leadership team, historical background, mission, strategic objectives, financial objectives, SWOT analysis, key financial ratios, and recommendations. It describes PepsiCo's products and markets, strategic realignment into three business units, and objectives to increase investments in developing markets, productivity savings, and research and development. The recommendations suggest layoffs, allocating savings to North America beverages, and introducing a wider variety of non-carbonated drinks.
P&G's mission is to provide superior quality branded products and services that improve lives now and for future generations. Their vision is to be recognized as the best consumer products company worldwide. P&G faces threats from new entrants, substitute products, and power of buyers like Walmart. However, they have significant market share, suppliers need P&G, and they differentiate through innovation. P&G operates through global business units, market development organizations, and global business services to build competitive advantage across functions like R&D, marketing, and human resources.
Procter & Gamble (P&G) is an American multinational consumer goods company founded in Cincinnati, Ohio in 1837. It holds one of the most powerful portfolios of over 100 trusted brands worldwide, including Bounty, Crest, Febreze, Gillette, Iams, and Pampers. P&G has achieved success through a focus on innovation, research and development, and building strong consumer connections through marketing. Key strategies have included the creation of Global Business Units, the connect-and-develop model of open innovation, intensified focus on design, and extensive consumer research.
Nestlé operates in the highly competitive global food industry. The document analyzes Nestlé's external and internal environment through various frameworks. Externally, it finds opportunities through demographic trends but also threats from intense industry competition and substitute products. Internally, it examines Nestlé's resources, capabilities, core competencies and value chain, identifying strengths in R&D and a global network, but also weaknesses to address. Overall, the analysis informs Nestlé's current and future strategies to strengthen its strategic competitiveness.
1. P&G was pursuing a differentiation strategy focused on R&D and new product development. However, during a recession consumers switched to cheaper private label brands, and rivals cut costs and prices faster than P&G.
2. When Lafley returned to P&G, he launched the Connect + Develop strategy to partner with outside researchers to cut R&D costs and avoid being "stuck in the middle". This allowed P&G to continue innovating successfully.
3. To improve P&G's strategic position, the assistant recommends focusing on international expansion and promotions of products developed through Connect + Develop, which could increase sales without large additional costs. This would allow P&G to maintain innovation while
This presentation is based on a HBR case study P&G: Marketing Capabilities made by A Ankit Rao during an internship under Prof. Sameer Mathur, IIM Lucknow
Procter & Gamble focused on three key issues: innovation through research and development which led to successful products but also cost control issues, reaching unserved markets through detailed branding and customer-centric marketing, and developing its global presence through local advertising, sponsorships, celebrity endorsements, and digital/social media marketing. P&G took a scientific approach to connecting R&D with sales and marketing and built global product strategies to encourage innovation. It identified customer segments and designed innovative products to communicate its focus on innovation. As P&G worked towards serving 5 billion consumers globally, its evolving marketing capabilities remained central to its growth.
The document provides an executive summary and marketing plan for an app called Thelawala that allows customers to order fruits and vegetables online from local street vendors. The summary includes:
1) Thelawala aims to capitalize on rising incomes in India by allowing customers to order groceries from local vendors through a mobile app without waiting in long lines.
2) The marketing plan targets urban customers aged 18-40, especially women, with middle to high incomes who prefer a convenient way to order fresh produce.
3) The strategy is to offer free basic features like online ordering and cashless payment, and premium features like home delivery within 90 minutes for a fee, to attract customers and compete with other online grocery
P&G is a global leader in the FMCG sector with over two dozen $1 billion brands. It has dominated the industry through strong focus on consumer research, innovation, marketing, and advertising. P&G uses an integrated approach involving various marketing channels such as digital marketing, sponsorships, celebrity endorsements, and brand philanthropy. Key to its success is heavy investment in innovation through new product development and strategic acquisitions. A SWOT analysis finds strengths in R&D, brand portfolio, and consumer focus, but weaknesses in product recalls and website, along with opportunities and threats.
The document discusses how Procter & Gamble uses a marketing technopologist approach that combines marketing, technology, and anthropology. It provides examples of how P&G used insights into human motivation and social relationships along with technology and social media to increase sales by 40% for a brand in India by igniting conversations among consumers.
Procter & Gamble is one of the fastest and largest growing consumer market.
Case Study examines journey of P&G for Light Duty liquid Detergents in various aspects like promotion and development.
This document proposes a 5-year strategy to increase Progresso Soup's market share and value. Key recommendations include launching an online consumer community, expanding into healthy soup options targeted at women, introducing new product displays in stores, increasing advertising spending with a focus on magazines, and implementing strategic pricing changes. The plan estimates these initiatives could increase Progresso's net present value by 19% to $2.7 billion over 5 years through higher sales, market share, and profits.
P&G is an American multinational consumer goods company founded in 1837. It has a revenue of $84.17 billion and operates in 180 countries with 300 brands. P&G focuses on health care, beauty, grooming, fabric and home care, baby and family care, snacks and pet care, and household care. It has strong brands but growth is challenging due to its large size. Opportunities exist in emerging markets but there are also threats from competition, economies, consumers, and raw materials. P&G spends heavily on R&D, innovation, marketing, and acquisitions to drive growth. Its supply chain and distribution strategies aim to be demand-driven.
Procter & Gamble is a multinational consumer goods company founded in 1837. The marketing plan focuses on expanding P&G's global market share through innovation, acquisition, and strengthening its portfolio of leading brands like Tide, Pampers, and Head & Shoulders. Key competitors include Unilever, Kimberly-Clark, and Johnson & Johnson. The plan outlines strategies for market penetration, development, and diversification to maintain P&G's position as a top global marketer.
Procter& Gamble: Harvard Marketing Case Study AnalysisVasudha Harlalka
P&G is a global leader in consumer goods known for iconic brands like Tide and Pampers. It pioneered direct-to-consumer advertising in the 1880s. Over time, P&G's marketing strategy evolved from a focus on functionality under CEO Durk Jager to design-centric innovation led by CEO Lafley and CMO Stengel in the 2000s to expanding digital advertising under CEO McDonald in the 2010s. Lafley's reorganization emphasized cross-functional design teams and separate design leadership. P&G's long history of rigorous consumer research and testing of every product aspect has supported its growth into a multi-brand powerhouse able to prevent cannibalization through segmentation.
The document provides an overview of Coca-Cola's marketing strategies and plans. It discusses the company's mission, vision, values, objectives, target markets, marketing mix of product, place, price and promotion, as well as analyses of the company's internal and external environments including strengths, weaknesses, opportunities and threats.
Tom Buday, head of marketing, and Pete Blackshaw, head of digital and social media, gave this presentation to the Credit Suisse digital seminar on September 5 2013 in London
P&G: Marketing Capabilities, HBR Case StudyRohan Singh
Procter & Gamble is the largest consumer goods company founded in 1837. It manages over two dozen $1 billion brands worldwide through extensive research and innovation. P&G pursues a consumer-centric marketing strategy involving over 20,000 consumer studies annually. It focuses on deep understanding of target consumers and uses various advertising approaches including sponsorships, celebrity endorsements, and digital/social media marketing to promote its major products like Tide, Pampers, and Crest. Moving forward, P&G aims to directly involve consumers in product development and brand building.
The document discusses Unilever's Path to Growth strategy and whether it is working. It provides an overview of Unilever, analyzes its financial performance and competitive environment, and reviews the objectives and progress of the Path to Growth strategy. Recommendations are made to reorganize Unilever's structure into a single entity and implement a brand extension program called "Unilever Believer" to reconnect with consumers.
The document summarizes the business plan of an ice cream company. The company aims to become the leading brand in the dairy industry in Singapore. Its goals are to achieve a 30% market share by 2011 and to produce healthier alternative ice cream products. The strategic plan involves hiring professionals and the financial plan outlines funding for research and development, new product launches, operating expenses, and potential sources of funds. The long term goals are to use the business to further peace and justice efforts and to promote global sustainable dairy practices.
Overview of Brown Bag Marketing, A premier integrated marketing firm, founded in 2002. Just like our name suggests, we are a sensible, no-nonsense marketing agency.
Valeant provided an update on its Q4 2014 operational highlights and guidance. It reported strong organic growth across most business units, with total company organic growth expected to be over 12% for Q4 and over 10% for the full year. It also made progress on its R&D pipeline and completed several business development deals. Valeant maintained its revenue guidance of $2.1-2.3 billion for Q4 but raised its cash EPS guidance to over $2.55 and reiterated its adjusted cash flow from operations guidance of approximately $600 million.
In this webinar, Mark Bruno of Informa Engage, Kristin Letourneau of Informa, Susan Theder and Samantha Russell shared tips for advisors who are looking to understand the marketing strategies and tactics that are the most important to drive meaningful, scalable growth - and will also provide a first look at the 2022 Study of Advisor Marketing.
Pinnacle Foods Inc. Presentation to CAGNYpinnaclefood
Pinnacle Foods presented at the CAGNY conference on March 24, 2016. The presentation included forward-looking statements and non-GAAP financial measures, and discussed these definitions. It introduced the executive leadership team and provided an overview of the company's portfolio following the acquisition of Boulder Brands. Pinnacle outlined its strategy of executing its playbook to drive organic growth and margin expansion, expanding its business through acquisitions and innovation, and evolving its portfolio focus.
12Business Name Fruitfit CompanyThe name of.docxdrennanmicah
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Business Name: Fruitfit Company
The name of the company has been inspired by the core objectives that the business has to the customers. As the company is committed to providing healthy drinks which will serve as an alternative to commercialized high sugar beverages on the market. The company will provide non-alcoholic beverages based on fruits, herbs, and vegetables. Fruits will, however, make up the largest part of the business raw materials. The use of quality fruits to make healthy drinks has therefore inspired the name Fruitfit as the business name.
Mission Statement
Fruitfit Company is committed to providing healthy and achieve the highest level of satisfaction from our customers and build customer confidence in our products. At Fruitfit, we believe that what you put in your body matters a lot.
This mission statement is based on the mandate that the company has to its customers. Through the providing healthy beverages, the company will ensure that its customer's health matters concerns are taken care of. The responsibilities of the business are inspired by the recognition of living a healthy life by controlling what we consume.
Industry Trends
The global non-alcoholic beverage industry is estimated to be USD 967 billion. This is according to 2016 estimates done by market research studies. The industry is also expected to grow at an estimated rate of 5.7% through 2017-2025. This makes it a desirable business to venture into. In Thailand, the non-alcoholic beverage industry can be divided into the sectors of carbonated drinks, bottled water, fruit and vegetable drinks, performance drinks, energy drinks, and smoothies. The company will primarily operate in the fruit and vegetable drinks. This is especially a good time for the business as changes in the market have indicated that customers are shifting from carbonated drinks to healthy drinks (Helms & Nixon, 2010). As a result, the categories of drinks which offer health benefits to the customers are experiencing constant growth rates over time.
Strategic Position
In the order to properly position the company effectively in the market, the company will adopt a value-based positioning strategy. The company is committed to providing healthy drinks to customers. This comes at a time when the global market is becoming more conscious of the importance of healthy living. Fruitfit Company aims to provide healthy drinks which have been produced using quality raw materials. The company sources are raw materials from the local farmers whereby they are able to get the highest quality fruits and vegetables.
Distribution channels
As the company will be operating in an industry which has stiff competition, it will be necessary to ensure that the products of the company are brought as close to the customers as possible. As a result, the company will adopt a well-networked distribution channel which will ensure coverage of a wide geographical area. The company will have a central point of.
Phivida Holdings Inc. is a Vancouver-based company that has launched an exciting line of beverages and supplements into the health and wellness markets in the USA. The Oki product line is focused on consumers and includes eight flavors of CBD-enhanced waters and teas that contain broad-spectrum hemp extract with CBD. The Company also markets a line of tinctures and capsules with broad-spectrum hemp extract with CBD into the health and beauty markets under the brand Vida+.
The marketing plan summarizes The Glimmerz Limited's strategy to launch a new juice product called "Refresh" in Lahore, Pakistan. It includes an executive summary of the plan, situation analysis of the market, objectives to gain market share and increase profits, and tactical programs for product, promotion, pricing and distribution. The plan involves advertising on TV, print media, billboards and distributing product samples to introduce Refresh and target various customer segments in Lahore. It establishes a budget and timeline for implementation from May to August 2010.
Glo Tech Organics Pvt Ltd is an Indian company established in 2009 that develops and exports innovative organic products for agriculture and horticulture. It has developed 11 products total, with 2 exported internationally and 9 sold domestically. The company has received funding from various sources totaling over 80 lakhs INR and seeks further financing from investors to increase confidence and target future production and marketing.
This document discusses the implementation of a Balanced Scorecard at Monsanto, an agriculture company in Pakistan. The Balanced Scorecard translates Monsanto's mission and strategy into key performance measures across four perspectives: financial, customer, internal processes, and learning and growth. For each perspective, the document outlines strategic objectives and metrics that Monsanto would track. Implementing the Balanced Scorecard helped Monsanto measure performance, identify areas for improvement, and align all levels of the organization behind the company's strategy.
This document discusses the implementation of a Balanced Scorecard at Monsanto, an agriculture company in Pakistan. The Balanced Scorecard translates Monsanto's mission and strategy into key performance measures across four perspectives: financial, customer, internal processes, and learning and growth. For each perspective, the document outlines strategic objectives and metrics that Monsanto would track. It provides examples of objectives for customers, internal processes, and learning and growth. Overall, the Balanced Scorecard helped Monsanto measure performance, identify areas for improvement, and align the organization with its strategy.
This document discusses the implementation of a Balanced Scorecard (BSC) framework at Monsanto, an agriculture company in Pakistan. The BSC translated Monsanto's mission and strategy into key performance measures across four perspectives: financial, customer, internal processes, and learning and growth. For each perspective, the document outlines strategic objectives and metrics that Monsanto would track. Implementing the BSC helped Monsanto measure performance, identify areas for improvement, and align all levels of the organization behind the company's strategy.
Manpasand Beverages Ltd is an Indian fruit drink manufacturing company established in 1997. It primarily focuses on mango-based drinks under its flagship brand 'Mango Sip', which targets customers in semi-urban and rural markets. The company has a wide distribution network of 73 agents and 654 distributors across 24 states in India. Its strengths include a strong brand identity in rural markets, understanding consumer preferences to develop new products, and an extensive distribution network. It aims to expand its product portfolio, strengthen its pan-India presence with a focus on rural areas, and increase manufacturing capacity through a new facility. Risks include dependence on its main 'Mango Sip' product and negative cash flows from operations and investing activities.
This document provides details about PepsiCo's budget preparation process. It includes an introduction to PepsiCo's objectives to deliver sustained growth while reducing environmental impact. It then describes PepsiCo's 8-step budget preparation process, which includes setting strategic goals, analyzing external PEST factors and internal SWOT factors, setting budget objectives, and implementing the prepared budget. PEST and SWOT analyses identify political, economic, social, and technological factors as well as PepsiCo's strengths, weaknesses, opportunities, and threats. The document also lists PepsiCo's product portfolio and provides financial statements.
Planning strategy of Nestle with special reference to present scenarioVivek Tyagi
This document analyzes Nestle's strategic management processes. It discusses Nestle's industry, products, goals, and strategic objectives. Nestle aims to be the leading provider of nutrition, health and wellness worldwide. It plans numerous new product launches and strategic initiatives to increase market share and returns. The document evaluates how Nestle uses strategic planning, product differentiation, and business process reengineering to gain competitive advantage.
HealthXL promotes global healthcare innovation to improve access, reduce costs, and improve outcomes while advancing commercial interests of members. It connects established companies and startups through events to foster partnerships, investments, and strategic opportunities. HealthXL's global network includes executives, investors, entrepreneurs, and thought leaders working in digital health.
9 Solutions is India’s leading strategy and brand insights firm. With proven expertise and global experience, 39 Solutions partners with clients and works closely with them to create success stories.
We help a business to grow, create a strong brand, manage risk and create sustainable strategic advantages. We believe in winning together: With You. For Success.
- The presentation outlines Smart & Final's investor presentation, including an overview of the company as a value-oriented food retailer, its differentiated go-to-market strategy consisting of complementary Smart & Final and Extra! store banners, and its multi-year growth plan through new store openings and conversions.
- Smart & Final has a compelling value proposition as a non-membership warehouse retailer and is taking share from conventional grocers, with 323 stores generating over $4.6 billion in annual sales.
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2. Forward Looking Statements
This presentation contains forward-looking statements. These forward looking statements
are not based on historical facts but rather on Company management expectations
regarding future growth, results of operations, performance, future capital and other
expenditures (including the amount, nature and sources of funding thereof), competitive
advantages, business prospects and opportunities. Statements in this presentation about
future plans and intentions, results, level of activity, performance, goals or achievements
or other future events constitute forward looking statements. Wherever possible, words
such as “anticipate”, “believe”, “expect”, “may”, “could”, “will”, “forecast”, “potential”,
“intend”, “estimate”, “should”, “plan”, “predict” or the negative or other variations of
statements reflect managements’ current beliefs and assumptions and are based on
information currently available to the Company management. Certain risk factors may
cause actual results, level of activity, performance or achievements to differ materially
from those implied by forward looking statements. These factors should be considered
carefully and prospective investors should not place undue reliance on the forward
looking statements. Although the forward looking statements contained in this
presentation are based upon what the Company management believes to be reasonable
assumptions, investors cannot be assured that actual results will be consistent with these
forward looking statements. These forward looking statements are made as of the date of
this presentation, and the Company assumes no obligation to update or revise them to
reflect new events or circumstances.
June 2015 1
3. Laguna Opportunity
In 2013, the U.S. Direct Sales industry revenues
reached US$32.67 billion
Over 50% of the population above 18 in the U.S.
drinks coffee
Global nutritional supplements industry revenues were
US$32 billion in 2012 and are expected to double by
2021
June 2015 2Sources available upon request
4. Corporate Overview
A network marketing company founded in 2014 to
focus on the functional foods category
Initial products showcase the nutritional health
benefits that are derived from hemp
Proprietary hemp-infused coffee
Exclusive rights to hemp-infused single serve
flavoured protein “just add water product” from
Naturally Splendid Enterprises Ltd. (TSXV:NSE)
Management team with 25+ years of experience in
multi-level marketing, manufacturing and business
development
June 2015 3
5. Go Public Transaction
Definitive Agreement with Grenadier Resource Corp.
(CSE:GAD)
1:1 share exchange
Laguna shareholders will own 62.7% of public entity
GAD to be renamed Laguna Blends Inc.
GAD recently completed $660,000 private placement
Proposed financing of up to $1 million upon
completion of transaction
June 2015 4
6. Laguna Business Plan
Research and development into hemp-related
products to expand product line
Build a distribution network of direct sales affiliates
Educate, train, and inform affiliates of industry best
practices, new products, and distribution techniques
Leverage exclusive technology to create efficiencies
and fuel growth
June 2015 5
7. Why Direct Sales?
Proven, successful
model
Wellness products have
seen positive growth for
each of the past 4 years
Wellness represents
29% of industry
revenues
June 2015 6Sources available upon request
8. Marketing and Distribution
Leverage relationships with direct selling network
groups and multi-level marketing industry leaders
Target B2B customers
gyms and fitness centres, mom and pop and specialty
coffee shops
Host conferences, webinars, meetings using
exclusive online collaboration tools
Affiliate growth
Customer engagement
June 2015 7
9. Laguna Compensation Structure
Binary compensation structure with sponsorships
Encourage affiliates to build strong networks
Helps affiliates build long-term residual income
Structured achievement and reward levels
Utilized in conjunction with advanced network
marketing software
8June 2015
10. Hemp – A Super Food
Contains 33% protein
Contains all 20 known
essential amino acids
Rich in Omega 3, 6 and 9
essential fatty acids,
Only edible oil that
contains the perfect ratio
of Omega 6 to Omega 3
EFAs, as recommended
by the World Health
Organization
June 2015
Hemp products in the U.S. are a
US$500 million industry
9
11. Laguna Hemp-Infused Coffee
Proprietary formula
Hemp and whey-infused
coffee
Rich in protein
Convenient, single use
packaging for nutrition
on-the-go
June 2015 10
12. Laguna HempOmegaTM Infusions
LOI with Naturally
Splendid Enterprises
Ltd.
Worldwide product
exclusivity agreement to
HempOmegaTM protein
formulation and flavour
HempOmegaTM protein
Novel technology for
water soluble hemp
products
Laguna’s HempOmegaTM
protein infusions are a
convenient, single-serve
protein powder ready to be
mixed into liquids and ingested
for nutritional wellbeing
June 2015 11
13. Direct Sales Market
Recession proof - four
years of positive y-o-y
growth
Employs 16.8 million
people in the U.S.
Growth to continue at 3-
5% annually for the next
5 years
June 2015
U.S. Direct Sales Industry revenues expected to reach US$41
billion in 2019
12Sources available upon request
14. People Love Coffee
Canada United States
US$40 billion industry
Specialty coffee sales
account for 51% of the
coffee industry
400 million cups of coffee
per day
Keurig estimates 9.8
billion K-cup packs were
sold in 2014, a 13%
increase from 2013
Single-serve cup coffee
market to grow annually by
25%
2.1 billion servings of coffee
each year
Approximately 1/3 of
population has a single-cup
brew machine at home
June 2015 Sources available upon request 13
15. Functional Beverages Market
Global functional beverage market revenues US$86
billion in 2013 up 5.1% from 2012
North American accounted for US$24 billion of
industry sales (approximately 28%)
Sources available upon request
8.7% y-o-y growth for the next two years to reach sales of
US$89.7 billion by the end of 2016
14June 2015
16. Laguna Technology Advantage
3D immersive
technology for real-time
interaction
Enables affiliates to
work virtually
Advanced technology
projects voice based on
user location proximity
1-year exclusive license
June 2015
Innovative
communication/networking
platform that facilitates training
sessions, product presentations,
and client meetings
15
17. Long Term Growth Potential
Leverage existing product success and distribution
network
Expand product offerings to feature hemp-related
products such as skincare, cosmetics, apparel, etc.
Expansion into overseas markets to increase
distribution network and sales
License innovative communication/networking
technology to other direct sales companies
June 2015 16
18. Experienced Management
Stuart Gray – Founder, President and CEO
18+ years of experience in business and marketing, including training at
NSA (National Safety Associates) and at Quorum International
Founded several media and promotional related companies and has
provided consulting to over 120 public and private companies in the U.S.
and Canada
Public market experience
Dennis Compo – Vice President
Consultant to the music, entertainment, sales and marketing Industries for
35 years
Direct experience in network marketing companies that sell coffee products,
namely: GanoLife Canada Inc. and Gano Excel Canada
June 2015 17
19. Management (cont’d)
Martin Carleton – Chief Technical Officer
8 years of work experience in the IT sector as a web developer and
project manager
Recipient of the “Skype API Developer Award” in 2005 and in 2006
Develops commercial websites and architects large IT network
systems
Stuart Kei Kawasaki – Chief Operating Officer
Extensive hands-on experience in diverse leadership positions
including 25 years in the multi-level marketing industry
Established and launched operations worldwide with over 5,000
independent distributors
Consultant in the direct sales/network marketing industry and
retail/wholesale industry
18June 2015
20. Board of Directors
Stuart Gray – Director
Glen Little - Director
Previously the Chief Executive Officer and Director of Grenadier Resource Corp.
Founder and previously CEO, CFO and Manager of Corporate Development for
Intelimax Media Inc. (now DraftTeam Fantasy Sports Inc. - CSE:DFS)
Founder and Director of several publicly listed companies
Rhys Williams - Director
Over 25 years of manufacturing experience
Co-founded BC Northern Lights Ltd, an indoor greenhouse appliance company, in
2002
Involved in the early development of the Urban Cultivator, a kitchen appliance featured
on Dragons Den in 2011
June 2015 19
21. Financial Projections
June 2015 20
$11,114,730
$45,998,140
$4,637,838
$18,051,206
$2,927,838
$15,339,206
YEAR 1 YEAR 2
Total Revenue Gross Profit Net Profit
22. Use of Proceeds
Use of Proceeds
Inventory-Coffee $400,000
Inventory-Hemp protein drinks $120,000
Sales and Marketing $120,000
Travel, Exhibitions and Conventions $50,000
General and Administration $260,000
New Product Development $50,000
Total Required $1,000,000
Laguna seeking $1.0 million in new
financing to launch the business plan
June 2015 21
23. Share Structure
June 2015
Grenadier Resource Corp.
Common Shares 16,181,414
Common Share Purchase Warrants 1,776,413
Stock Options 1,850,000
Fully-Diluted 19,807,827
Laguna Blends Inc.
Common Shares 28,300,100
Common Share Purchase Warrants 4,000,000
Stock Options 1,800,000
Fully-Diluted 34,100,100
Post Proposed Transaction
Common Shares 45,112,508
Common Share Purchase Warrants 6,407,407
Stock Options 3,650,000
Fully-Diluted Shares Outstanding 55,169,915
New Shares issued in Financing TBD
Total TBD
Post RTO Laguna shareholders hold approximately 62.7%
of the resulting issuer.
22
24. Guideline Public Companies
Functional food and beverages and direct sales companies trade on
average at an EBITDA multiple of 13.07x
June 2015 23
Millions of Canadian Dollars Listed Market TTM TTM TTM TTM Mkt. Cap/ Mkt. Cap/ Mkt. Cap/ Mkt. Cap/
Name Ticker Exchange Capitalization Revenues EBITDA Net Income Cash Flow Revenue EBITDA Net Income Cash Flow
Nu Skin Enterprises, Inc. NUS NYSE $3,698.20 $3,041.66 $472.33 $212.67 $222.30 1.22 7.83 17.39 16.64
Herbalife Ltd. HLF NYSE $5,993.67 $5,983.58 $798.93 $389.31 $600.73 1.00 7.50 15.40 9.98
USANA Health Sciences, Inc. USNA NYSE $2,032.66 $1,031.48 $161.68 $99.45 $157.42 1.97 12.57 20.44 12.91
Tupperware Brands Corporation TUP NYSE $4,084.40 $3,141.38 $517.83 $238.97 $359.76 1.30 7.89 17.09 11.35
Primerica, Inc. PRI NYSE $2,831.25 $1,695.35 $410.16 $221.68 $331.98 1.67 6.90 12.77 8.53
Nature's Sunshine Products, Inc. NATR NASDAQ $299.24 $444.75 $26.30 $17.58 $15.92 0.67 11.38 17.02 18.80
Natural Health Trends Corp. NHTC NASDAQ $530.05 $177.19 $30.84 $29.83 $48.48 2.99 17.19 17.77 10.93
Reliv' International, Inc. RELV NASDAQ $19.02 $71.94 $2.08 $1.24 $2.67 0.26 9.14 15.38 7.13
CVSL Inc. CVSL NYSEMKT $56.56 $95.65 -$24.01 -$25.93 -$20.14 0.59 n/a n/a n/a
Hain Celestial Group, Inc. HAIN NASDAQ $8,092.18 $3,203.71 $368.89 $165.23 $165.37 2.53 21.94 48.97 48.93
The WhiteWave Foods Company WWAV NYSE $10,485.00 $4,387.96 $499.28 $175.98 $350.84 2.39 21.00 59.58 29.89
Inventure Foods, Inc. SNAK NASDAQ $231.52 $368.69 $10.26 -$7.07 -$6.43 0.63 22.57 n/a n/a
RiceBran Technologies RIBT NASDAQ $39.45 $52.46 -$8.44 -$30.13 -$13.06 0.75 n/a n/a n/a
SunOpta Inc. STKL NASDAQ $856.76 $1,520.83 $78.34 $12.44 $32.31 0.56 10.94 68.87 26.52
Average 1.32 13.07 28.24 18.33
Median 1.11 11.16 17.39 12.91
25. Corporate Highlights
Skilled and experienced management with direct sales
and public markets experience
Experienced in building businesses from the ground up
Established relationships with multi-level marketing
industry leaders
Direct sales model proven for functional foods
Unique high-demand everyday products
Proprietary and exclusive
Functional foods market is large and growing
Innovative technology platform for recruitment, training,
and client engagement
June 2015 24
26. Thank You!
Stuart Gray - CEO
Telephone: 778-478-7480
Email: lagunablendsceo@gmail.com
Website: www.lagunablends.com