Overview of Brown Bag Marketing, A premier integrated marketing firm, founded in 2002. Just like our name suggests, we are a sensible, no-nonsense marketing agency.

1. Agency Overview
2015
WE WANT TO WORK WITH YOU!
©2015 BROWN BAG MARKETING, INC. THE INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND PROVIDED BY
BROWN BAG MARKETING, INC. DISTRIBUTION TO THIRD PARTIES IS STRICTLY PROHIBITED.

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Just like the name suggests, we are a sensible, no-
nonsense integrated marketing agency.
WE ARE BROWN BAG MARKETING

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We provide thoughtful orchestration and planning for
high-impact execution and efficiencies.
WHY INTEGRATED MARKETING?
Breadth and depth
across marketing disciplines
(strategy, copywriting, web
development)
General contractor
for all of your
marketing vendors
(one throat to choke!)
One steward of
your brand across
all channels
(paid, owned, earned)

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Atlanta HQ
14
We’re a 14 year old
agency with an
entrepreneurial spirit.
45
Smart Baggers
Pet-Friendly
75%
Own Pets
Chunketta
(a.k.a. Chunk)
Funniest Pet Name
Giving Back
Our Baggers
actively support
healthy, happy kids
Our beloved annual
mascot: Willy Melt

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Brand Development
Digital Marketing
Program Management
Web Development
Marketing Automation
Social Media Marketing
Core
Capabilities
B2B B2C
Animal Health Financial Services
Technology
Industry
Focus
Manufacturing
Other
Regulated
Our growth over the years
B2E
’02 ’03 ’04 ‘05 ‘06 ’07 ’08 ‘09 ‘10 ’11 ‘12 ’13
‘14

6. CONTENT MARKETING &
SOCIAL ENGAGEMENT
BRANDING
APPS &
SALES ENABLEMENTLOYALTY MARKETING

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Building dynamic
brands for value
and growth.
BRANDING
VISUAL IDENTITY
VALUE PROPOSITION CONNECTIONS

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The most bang
for your blog
CONTENT
MARKETING
& SOCIAL
ENGAGEMENT
ENGAGE
GROW INFLUENCE

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Innovative loyalty
marketing leads to
increased sales
LOYALTY
MARKETING
BRAND
SALESCOMPLIANCE

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Modernizing the
Sales force
APPS & SALES
ENABLEMENT
EDUCATION
TRANSACTIONMODELING

11. 1111
6D METHODOLOGY6D METHODOLOGY
Discover Define Design
DevelopDeployDetermine

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6D METHODOLOGY6D METHODOLOGY
Discover Define Design
DevelopDeployDetermine
Gather relevant information on the
market, target audience (buyer
needs and behaviors) product and
competition and prepare findings that
will inform our strategy.
Define strategies and initiatives to
appeal to the target audience. We’ll
develop personas, draft requirements
and establish KPI’s for desired
conversions.
Design a creative concept, user
experience and look & feel for
proposed strategies and plans. We’ll
create content that supports
brand awareness and conversions.
Execute and implement, building with
best practices and standards,
and finishing with rigorous testing to
ensure flawless delivery.
Launch a website, campaign
or channel execution.
Provide assistance in selecting the right
tools to implement a metrics
program, create custom dashboards,
analyze metrics and optimize the
program.

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Agency Functions

14. CASE STUDIES

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Brown Bag has worked with eight drug
brands and four corporate initiatives at
Zoetis over the last decade. With a deep
understanding of the animal health
landscape, we were able to support
Zoetis in achieving success across Sales
& Distribution, Veterinary Clinics and
Pet Owners.

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SALES & DISTRIBUTION
• Increased clinic enrollments in
rewards programs
VETERINARY CLINICS
• Increased product sales
year-over-year
• Increased participation in clinic
rewards programs
• Increased participation in pet
owner awareness of in-clinic
promotions
PET OWNERS
• Millions of dollars of rewards
have been issued to loyal pet
owners
• 93% average annual retention
rate for loyalty card holders
• Improved pet health through
product compliance

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Philadelphia Commercial contacted Brown
Bag after the agency helped a sister-
company snag multiple awards at NeoCon in
2013. The product of several mergers and
acquisitions, the company suffered from a
fragmented identity. Although their design-
forward products were well suited for higher
end applications, their audience often
thought of Philadelphia Queen Commercial
as a “back-of-house” brand.
As a result, the company was often
overlooked.

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RESULTS
In addition to helping Philadelphia
Commercial successfully roll out
its new brand, we helped them
launch nine products and generate
more than 240 qualified leads
during their inaugural showing at
NeoCon East. Harder to measure
but equally—if not more—
important, we helped create
tremendous excitement for the
new brand among their sales
force, executive team, parent
company and prospective
customers.
240+
Qualified leads
9
Product launches

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Optima Healthcare Solutions provides SaaS
solutions to skilled nursing and extended
living facilities to optimize patient care and
improve compliance and reimbursements.
Optima sought the counsel of Brown Bag
to help them capture additional market
share and launch products into new and
existing markets.

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RESULTS
Brown Bag helped craft key
messaging, elevated the brand
identity, and built and implemented
a comprehensive
inbound strategy with a content
managed website and HubSpot
integration at its core. We
developed videos to rollout product
and brand strategy to the company.
1348
Leads
+18.55%
Increase in sessions (visits)
+128.57%
Increase in social referrals

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Mars Drinks, a division of $33 billion Mars
Inc., was having a brand identity crisis—its
customers didn’t know who they were.
When customers enjoyed a beverage from
one of the company’s machines, they didn’t
know Mars Drinks was the source. This
needed to change.

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RESULTS
Initial success for this
engagement:
The launch of a site in seven
languages and 11 countries that
allowed local customization and
publishing
Increase free trials
Integration with Pardot and
Salesforce.com
Successful articulation of their brand
story
7
Languages
11
countries

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Living Better starts here.
With a mission of helping people “get better”,
Piedmont wanted to explore an extension of
its brand focused on preventative lifestyle
choices.

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SOLUTION
Brown Bag created the fun, lifestyle-
focused “living better” campaign to
encourage metro Atlanta residents
to focus on healthy living, while
positioning Piedmont Healthcare as
the local brand owner of wellness.
RESULTS
Launched in March, #livingbetter is
being executed across the metro
area via targeted sponsorships
including a partnership with the
Braves, Atlanta Eats! TV show and
festival, and Philips Arena,
garnering huge exposure and social
conversation.

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Three years ago, AT&T was searching for a
marketing partner to help grow B2B sales of
its enterprise cloud and other business
solutions. Brown Bag created a
comprehensive content marketing strategy
including a blog program that recruited and
rewarded internal leaders for their
contributions and shares.

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RESULTS
43,000
Social visits
627
Posts (2x increase from 2011)
80%
Increase in employee bloggers
(120 published authors)
$40M+
In new contract revenue
548%
Growth in unique site traffic
1,113%
Growth in mobile visits

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The world’s largest animal health company
needed a tool to display, model and
communicate sales success of individual
veterinarian clinics against targets and
incorporating rewards programs.

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RESULTS
Native iOS “ZAP” iPad app built by
Brown Bag imports all this data and
more, presenting live information in
a way that assists and closes sales.
Field sales teams have readily
adopted the user-friendly UI
and immediate access to data,
and attribute increase orders to
the tool.

29. APPENDIX

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CLIENTS
TECHNOLOGYFINANCIAL SERVICES
B2C ProBonoB2B
OTHERHEALTHCARE/PHARMA

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CORE CAPABILITIES
SERVICE
AREA
GOAL OFFERING
Brand
Development
Create stand-out brand
experiences for desired
conversions
Market research and audience insights
Brand strategy, logo identity, naming
Print and online advertising
Messaging, copywriting and data visualization
Digital
Marketing
Design for digital engagement
across owned, earned and paid
media
Mobile channel strategy, apps,
content conversion, tablet folios
User-experience
Information architecture
Program
Management
Offer an end-to-end go-market
solution for acquisition and
retention
Integrated marketing and planning
Program strategy and analytics
Promotion and events
Web
Development
Provide in-house development
expertise across multiple platforms
and channels
Web/App development and optimization
Content Management Systems
SharePoint and Intranets
Apple iOS and Android
Marketing
Automation
Nurture prospects with targeted
content for greater conversion,
satisfaction and revenue
Content Program Management
Multiple platform expertise and certifications
Email Marketing
Full-service campaign creation and management
Social Media
Marketing
Create insights-driven strategies
and tactics across various social
channels
Social Business (B2B) specialty
Content Strategy, Copywriting, Publishing
Editorial Calendar Management
Collateral, packaging and environmental
design
Video scripting and production
Digital media and PPC
Performance management and
analytics
Direct-to-consumer fulfillment &
rebate programs
Customer loyalty, email
marketing and list management
Loyalty marketing transaction
platform
Search engine optimization
Adobe Digital Publishing Suite
(beta member)
Social Profile Activation
Social Listening Management and
Insights

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Marketing Platform Years
Expertise
Certified
Eloqua (Oracle) 3
Marketo 1 ✓
MailChimp 3
Pardot (SalesForce) 1
Silverpop (IBM) 2 ✓
HubSpot 1 ✓
Epsilon 3
Rocket Dispatch 5
Kapost 1 ✓
Web Platform Years
Expertise
Certified
Umbraco 2
.Net MVC/WebForms 6 ✓
DotNetNuke 4
SharePoint 4 ✓
Wordpress 3 n/a
SiteCore 1
MSSQL 6 ✓
HTML/CSS/JavaScript 10 ✓
TECHNOLOGY PLATFORMS
As the Marketing Stack grows, so does the technology expertise of the Brown Bag team.
We employ a full team of diverse and accomplished developers to build websites, mobile
apps, landing pages, Intranets, databases, and other technology components needed to
support a marketing program. We have over three years of experience building responsive-
design websites.

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Let’s partner together!
Brooks Harvard | Business Development
bharvard@brownbagmarketing.com
THANK YOU