Uploaded byBrooks Harvard
Brown bag marketing
Brown Bag Marketing is a 14-year-old integrated marketing agency specializing in brand development, digital marketing, and program management across various industries. The agency has successfully collaborated with clients like Zoetis and AT&T to enhance brand identity and drive sales through innovative strategies. Their core capabilities include marketing automation, web development, and content marketing, backed by a team of experienced professionals in diverse technology platforms.
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Brown bag marketing
- 1. Agency Overview 2015 WE WANTTO WORK WITH YOU! ©2015 BROWN BAG MARKETING, INC. THE INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND PROVIDED BY BROWN BAG MARKETING, INC. DISTRIBUTION TO THIRD PARTIES IS STRICTLY PROHIBITED.
- 2. 2 Just like thename suggests, we are a sensible, no- nonsense integrated marketing agency. WE ARE BROWN BAG MARKETING
- 3. 3 We provide thoughtfulorchestration and planning for high-impact execution and efficiencies. WHY INTEGRATED MARKETING? Breadth and depth across marketing disciplines (strategy, copywriting, web development) General contractor for all of your marketing vendors (one throat to choke!) One steward of your brand across all channels (paid, owned, earned)
- 4. 4 Atlanta HQ 14 We’re a14 year old agency with an entrepreneurial spirit. 45 Smart Baggers Pet-Friendly 75% Own Pets Chunketta (a.k.a. Chunk) Funniest Pet Name Giving Back Our Baggers actively support healthy, happy kids Our beloved annual mascot: Willy Melt
- 5. 5 Brand Development Digital Marketing ProgramManagement Web Development Marketing Automation Social Media Marketing Core Capabilities B2B B2C Animal Health Financial Services Technology Industry Focus Manufacturing Other Regulated Our growth over the years B2E ’02 ’03 ’04 ‘05 ‘06 ’07 ’08 ‘09 ‘10 ’11 ‘12 ’13 ‘14
- 6. CONTENT MARKETING & SOCIALENGAGEMENT BRANDING APPS & SALES ENABLEMENTLOYALTY MARKETING
- 7. 7 Building dynamic brands forvalue and growth. BRANDING VISUAL IDENTITY VALUE PROPOSITION CONNECTIONS
- 8. 8 The most bang foryour blog CONTENT MARKETING & SOCIAL ENGAGEMENT ENGAGE GROW INFLUENCE
- 9. 9 Innovative loyalty marketing leadsto increased sales LOYALTY MARKETING BRAND SALESCOMPLIANCE
- 10. 10 Modernizing the Sales force APPS& SALES ENABLEMENT EDUCATION TRANSACTIONMODELING
- 11. 1111 6D METHODOLOGY6D METHODOLOGY DiscoverDefine Design DevelopDeployDetermine
- 12. 1212 6D METHODOLOGY6D METHODOLOGY DiscoverDefine Design DevelopDeployDetermine Gather relevant information on the market, target audience (buyer needs and behaviors) product and competition and prepare findings that will inform our strategy. Define strategies and initiatives to appeal to the target audience. We’ll develop personas, draft requirements and establish KPI’s for desired conversions. Design a creative concept, user experience and look & feel for proposed strategies and plans. We’ll create content that supports brand awareness and conversions. Execute and implement, building with best practices and standards, and finishing with rigorous testing to ensure flawless delivery. Launch a website, campaign or channel execution. Provide assistance in selecting the right tools to implement a metrics program, create custom dashboards, analyze metrics and optimize the program.
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- 15. 15 Brown Bag hasworked with eight drug brands and four corporate initiatives at Zoetis over the last decade. With a deep understanding of the animal health landscape, we were able to support Zoetis in achieving success across Sales & Distribution, Veterinary Clinics and Pet Owners.
- 16. 16 SALES & DISTRIBUTION •Increased clinic enrollments in rewards programs VETERINARY CLINICS • Increased product sales year-over-year • Increased participation in clinic rewards programs • Increased participation in pet owner awareness of in-clinic promotions PET OWNERS • Millions of dollars of rewards have been issued to loyal pet owners • 93% average annual retention rate for loyalty card holders • Improved pet health through product compliance
- 17. 17 Philadelphia Commercial contactedBrown Bag after the agency helped a sister- company snag multiple awards at NeoCon in 2013. The product of several mergers and acquisitions, the company suffered from a fragmented identity. Although their design- forward products were well suited for higher end applications, their audience often thought of Philadelphia Queen Commercial as a “back-of-house” brand. As a result, the company was often overlooked.
- 18. 18 RESULTS In addition tohelping Philadelphia Commercial successfully roll out its new brand, we helped them launch nine products and generate more than 240 qualified leads during their inaugural showing at NeoCon East. Harder to measure but equally—if not more— important, we helped create tremendous excitement for the new brand among their sales force, executive team, parent company and prospective customers. 240+ Qualified leads 9 Product launches
- 19. 19 Optima Healthcare Solutionsprovides SaaS solutions to skilled nursing and extended living facilities to optimize patient care and improve compliance and reimbursements. Optima sought the counsel of Brown Bag to help them capture additional market share and launch products into new and existing markets.
- 20. 20 RESULTS Brown Bag helpedcraft key messaging, elevated the brand identity, and built and implemented a comprehensive inbound strategy with a content managed website and HubSpot integration at its core. We developed videos to rollout product and brand strategy to the company. 1348 Leads +18.55% Increase in sessions (visits) +128.57% Increase in social referrals
- 21. 21 Mars Drinks, adivision of $33 billion Mars Inc., was having a brand identity crisis—its customers didn’t know who they were. When customers enjoyed a beverage from one of the company’s machines, they didn’t know Mars Drinks was the source. This needed to change.
- 22. 22 RESULTS Initial success forthis engagement: The launch of a site in seven languages and 11 countries that allowed local customization and publishing Increase free trials Integration with Pardot and Salesforce.com Successful articulation of their brand story 7 Languages 11 countries
- 23. 23 Living Better startshere. With a mission of helping people “get better”, Piedmont wanted to explore an extension of its brand focused on preventative lifestyle choices.
- 24. 24 SOLUTION Brown Bag createdthe fun, lifestyle- focused “living better” campaign to encourage metro Atlanta residents to focus on healthy living, while positioning Piedmont Healthcare as the local brand owner of wellness. RESULTS Launched in March, #livingbetter is being executed across the metro area via targeted sponsorships including a partnership with the Braves, Atlanta Eats! TV show and festival, and Philips Arena, garnering huge exposure and social conversation.
- 25. 25 Three years ago,AT&T was searching for a marketing partner to help grow B2B sales of its enterprise cloud and other business solutions. Brown Bag created a comprehensive content marketing strategy including a blog program that recruited and rewarded internal leaders for their contributions and shares.
- 26. 26 RESULTS 43,000 Social visits 627 Posts (2xincrease from 2011) 80% Increase in employee bloggers (120 published authors) $40M+ In new contract revenue 548% Growth in unique site traffic 1,113% Growth in mobile visits
- 27. 27 The world’s largestanimal health company needed a tool to display, model and communicate sales success of individual veterinarian clinics against targets and incorporating rewards programs.
- 28. 28 RESULTS Native iOS “ZAP”iPad app built by Brown Bag imports all this data and more, presenting live information in a way that assists and closes sales. Field sales teams have readily adopted the user-friendly UI and immediate access to data, and attribute increase orders to the tool.
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- 31. 31 CORE CAPABILITIES SERVICE AREA GOAL OFFERING Brand Development Createstand-out brand experiences for desired conversions Market research and audience insights Brand strategy, logo identity, naming Print and online advertising Messaging, copywriting and data visualization Digital Marketing Design for digital engagement across owned, earned and paid media Mobile channel strategy, apps, content conversion, tablet folios User-experience Information architecture Program Management Offer an end-to-end go-market solution for acquisition and retention Integrated marketing and planning Program strategy and analytics Promotion and events Web Development Provide in-house development expertise across multiple platforms and channels Web/App development and optimization Content Management Systems SharePoint and Intranets Apple iOS and Android Marketing Automation Nurture prospects with targeted content for greater conversion, satisfaction and revenue Content Program Management Multiple platform expertise and certifications Email Marketing Full-service campaign creation and management Social Media Marketing Create insights-driven strategies and tactics across various social channels Social Business (B2B) specialty Content Strategy, Copywriting, Publishing Editorial Calendar Management Collateral, packaging and environmental design Video scripting and production Digital media and PPC Performance management and analytics Direct-to-consumer fulfillment & rebate programs Customer loyalty, email marketing and list management Loyalty marketing transaction platform Search engine optimization Adobe Digital Publishing Suite (beta member) Social Profile Activation Social Listening Management and Insights
- 32. 32 Marketing Platform Years Expertise Certified Eloqua(Oracle) 3 Marketo 1 ✓ MailChimp 3 Pardot (SalesForce) 1 Silverpop (IBM) 2 ✓ HubSpot 1 ✓ Epsilon 3 Rocket Dispatch 5 Kapost 1 ✓ Web Platform Years Expertise Certified Umbraco 2 .Net MVC/WebForms 6 ✓ DotNetNuke 4 SharePoint 4 ✓ Wordpress 3 n/a SiteCore 1 MSSQL 6 ✓ HTML/CSS/JavaScript 10 ✓ TECHNOLOGY PLATFORMS As the Marketing Stack grows, so does the technology expertise of the Brown Bag team. We employ a full team of diverse and accomplished developers to build websites, mobile apps, landing pages, Intranets, databases, and other technology components needed to support a marketing program. We have over three years of experience building responsive- design websites.
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- 34. 3434 Let’s partner together! BrooksHarvard | Business Development bharvard@brownbagmarketing.com THANK YOU