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LABELit 
Social driven eCommerce 
Label the web. Buy anything you see online.
The Problem 
You see something you want to buy 
Imagine this: 
You see a great shirt in a picture. You love 
the shirt but don’t know where to get it. 
With LABELit you’ll find out. 
That shirt looks great! 
But where can I get it?!
The solution 
Buy anything you see online 
With LABELit purchase information can 
be a!ached to products in images on any 
website, by any user who visits the site. 
See this? This is our label. 
Anybody can place it on ANY 
website. Now you know where 
to get this shirt. !
How does it work? 
Want and Haves 
Want 
If a user sees a product in a picture but 
don’t know what it is, he simply asks the 
community. We call it a Want. 
Seems as if Paula likes 
the bow tie a lot. Any 
user who sees her 
Want can now tell her 
where to get it simply 
by pasting the shop’s 
URL.! 
Have 
A completed label with price and 
product info is a Have. Now every 
user can shop that item. 
That’s Natalie 
Portman on the 
streets of L.A. And 
one of our users 
actually knows 
exactly what she is 
wearing so she put a 
label on that picture.!
How do we earn money? 
Every party involved benefits 
Users: 33% 
commission share 
because they do the work 
Average of 9% 
commission on 
every purchase 
Publishers: 33% 
commission share 
because it‘s their content 
Shops 
Sales increase 
LABELit: 33% 
commission share 
because it‘s our product
Different tools for different use cases. 
LABELit’s technology 
Here are our tools: 
Browser app 
Label and discover 
anywhere on the 
web 
Web plugin 
Blogger & publisher 
white label solution 
to monetize own 
content 
Mobile apps 
Place labels on your 
mobile pics 
</HTML> 
LABELit.cc 
Our website 
Label, discover an d 
connect with other 
users 
✔! Done and 
Currently under 
development! 
pipeline ! In our production 
✔!Done and 
working! working!
Marketing 
Three steps to success 
1st! 2nd! 
Friends and trendse!ers 
While still in beta we are 
initially targeting a small 
intimate number of friends and 
trendse!ers to get best labels 
possible and initial spread. 
Social media 
Social Media is becoming our 
core marketing and 
communication platform. We 
share the „Wants of the Day“ 
to activate the users. Strong 
community management in 
both german and english then 
leads to high quality contacts. 
3rd! 
Targeted advertising 
We have a lot of experience 
with targeted campaigns on 
Facebook and Google‘s 
platforms. Conversion 
focused campaigns will grow 
our audience and increase 
reach.
Key competitors 
Exciting times for social commerce models* 
Consumer Space 
! Content Embedded Info 
(Consumer) 
TheHunt (US) 
! Social eCommerce 
Fancy | Svpply | Nuji | Lockerz 
! Visual Boards 
Pinterest | Polyvore 
Business Solutions 
! Content Embedded Info 
Stimp (DE) | Pict | Thinglink (FIN) | 
Stipple 
! Affiliate Platforms 
Skimlinks | Yieldkit (DE) 
*at least in the US. In Europe there’s still a lot of potential for new solutions
Why LABELit? 
B2C meets B2B 
LABELit is the only product in the market, that combines a consumer-centric platform 
(LABELit.cc and browser app) with a business approach (web plugin for publishers) – plus 
a financial benefit for every pary involved. 
Consumers get a 
social shopping & 
discovery experience 
Publishers get a 
tool to monetize 
LABELit.cc is the design their content 
and lifestyle-centric hub 
for all the content
Detailed financial planning 
Break even in Q3 2016 
" LABELit is completely bootstrapped for the last 18 months 
" We are looking for a € 0.65m seed funding to proof market success within 
Y1 Y2 Y3 Y4 Y5 
12 month 
Operating Income / losses -608.616 -938.115 3.255.379 14.951.780 18.869.570 
Revenues* 26.525 1.137.957 9.436.592 27.815.200 34.787.000 
Affiliate Items* 24.192 877.824 6.324.480 22.500.000 28.125.000 
Affiliate Music* - - 61.488 115.200 162.000 
Advertising* - 112.000 2.135.000 2.500.000 3.125.000 
Featured Labels* - 148.133 915.624 2.700.000 3.375.000 
Total costs 635.141 2.076.072 6.181.213 12.863.420 15.917.430 
Total variable costs 566.041 1.882.041 5.677.173 11.905.400 14.819.150 
Total Employees 6 12 30 43 52 
Wages 393.600 905.600 1.921.280 3.750.400 4.550.400 
Affiliate commissions 9.641 144.841 1.147.893 4.455.000 5.568.750 
Marketing 160.000 730.000 2.120.000 2.900.000 3.700.000 
Server 2.800 101.600 488.000 800.000 1.000.000 
Total Fixed costs 69.100 194.031 504.040 958.020 1.098.280 
Fees 51.600 146.656 425.040 833.520 950.280 
Invest 17.500 47.375 79.000 124.500 148.000
Wow, you made it this far. 
Thanks a lot! 
For further questions contact us under founders@labelit.cc 
LABELit GmbH 
Winterhuder Weg 142 
22085 Hamburg 
www.labelit.cc 
endrik.hasemann@labelit.cc | helgo.magnussen@labelit.cc | goetz.magnussen@labelit.cc | nicolas.ki!ner@labelit.cc

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LABELit.cc Pitch Deck

  • 1. LABELit Social driven eCommerce Label the web. Buy anything you see online.
  • 2. The Problem You see something you want to buy Imagine this: You see a great shirt in a picture. You love the shirt but don’t know where to get it. With LABELit you’ll find out. That shirt looks great! But where can I get it?!
  • 3. The solution Buy anything you see online With LABELit purchase information can be a!ached to products in images on any website, by any user who visits the site. See this? This is our label. Anybody can place it on ANY website. Now you know where to get this shirt. !
  • 4. How does it work? Want and Haves Want If a user sees a product in a picture but don’t know what it is, he simply asks the community. We call it a Want. Seems as if Paula likes the bow tie a lot. Any user who sees her Want can now tell her where to get it simply by pasting the shop’s URL.! Have A completed label with price and product info is a Have. Now every user can shop that item. That’s Natalie Portman on the streets of L.A. And one of our users actually knows exactly what she is wearing so she put a label on that picture.!
  • 5. How do we earn money? Every party involved benefits Users: 33% commission share because they do the work Average of 9% commission on every purchase Publishers: 33% commission share because it‘s their content Shops Sales increase LABELit: 33% commission share because it‘s our product
  • 6. Different tools for different use cases. LABELit’s technology Here are our tools: Browser app Label and discover anywhere on the web Web plugin Blogger & publisher white label solution to monetize own content Mobile apps Place labels on your mobile pics </HTML> LABELit.cc Our website Label, discover an d connect with other users ✔! Done and Currently under development! pipeline ! In our production ✔!Done and working! working!
  • 7. Marketing Three steps to success 1st! 2nd! Friends and trendse!ers While still in beta we are initially targeting a small intimate number of friends and trendse!ers to get best labels possible and initial spread. Social media Social Media is becoming our core marketing and communication platform. We share the „Wants of the Day“ to activate the users. Strong community management in both german and english then leads to high quality contacts. 3rd! Targeted advertising We have a lot of experience with targeted campaigns on Facebook and Google‘s platforms. Conversion focused campaigns will grow our audience and increase reach.
  • 8. Key competitors Exciting times for social commerce models* Consumer Space ! Content Embedded Info (Consumer) TheHunt (US) ! Social eCommerce Fancy | Svpply | Nuji | Lockerz ! Visual Boards Pinterest | Polyvore Business Solutions ! Content Embedded Info Stimp (DE) | Pict | Thinglink (FIN) | Stipple ! Affiliate Platforms Skimlinks | Yieldkit (DE) *at least in the US. In Europe there’s still a lot of potential for new solutions
  • 9. Why LABELit? B2C meets B2B LABELit is the only product in the market, that combines a consumer-centric platform (LABELit.cc and browser app) with a business approach (web plugin for publishers) – plus a financial benefit for every pary involved. Consumers get a social shopping & discovery experience Publishers get a tool to monetize LABELit.cc is the design their content and lifestyle-centric hub for all the content
  • 10. Detailed financial planning Break even in Q3 2016 " LABELit is completely bootstrapped for the last 18 months " We are looking for a € 0.65m seed funding to proof market success within Y1 Y2 Y3 Y4 Y5 12 month Operating Income / losses -608.616 -938.115 3.255.379 14.951.780 18.869.570 Revenues* 26.525 1.137.957 9.436.592 27.815.200 34.787.000 Affiliate Items* 24.192 877.824 6.324.480 22.500.000 28.125.000 Affiliate Music* - - 61.488 115.200 162.000 Advertising* - 112.000 2.135.000 2.500.000 3.125.000 Featured Labels* - 148.133 915.624 2.700.000 3.375.000 Total costs 635.141 2.076.072 6.181.213 12.863.420 15.917.430 Total variable costs 566.041 1.882.041 5.677.173 11.905.400 14.819.150 Total Employees 6 12 30 43 52 Wages 393.600 905.600 1.921.280 3.750.400 4.550.400 Affiliate commissions 9.641 144.841 1.147.893 4.455.000 5.568.750 Marketing 160.000 730.000 2.120.000 2.900.000 3.700.000 Server 2.800 101.600 488.000 800.000 1.000.000 Total Fixed costs 69.100 194.031 504.040 958.020 1.098.280 Fees 51.600 146.656 425.040 833.520 950.280 Invest 17.500 47.375 79.000 124.500 148.000
  • 11. Wow, you made it this far. Thanks a lot! For further questions contact us under founders@labelit.cc LABELit GmbH Winterhuder Weg 142 22085 Hamburg www.labelit.cc endrik.hasemann@labelit.cc | helgo.magnussen@labelit.cc | goetz.magnussen@labelit.cc | nicolas.ki!ner@labelit.cc