The Daily Hundred is a social media and mobile marketing platform that runs daily photo contests for businesses. It allows customers to promote businesses to their social networks for chances to win prizes. The company has had success with over 5,500 downloads and 2,500 photo submissions in its initial beta market. It sees opportunities in the growing mobile advertising market and aims to capture market share through its innovative promotional model. The presentation outlines the company's products, technology, revenue model, growth to date, and future plans.
Hiring across Technology Space in Bangalore? This might be the perfect opportunity for you. Grab on to this opportunity and hire the best talent in the country.
Startup Mashup powered by MyRefers is an event where in a single day, we rank profiles and are able to get a large no. of high quality hires (experienced folks from IIT/NIT/NSIT/BITS/DTU etc ).
We have done 6 events till date , all in Delhi and it has proven to be a super successful format. The specs and stats of the previous events can be found in the presentation.
BackLive is developing an easy-to-use software platform for financial strategy testing and trading. It allows users to build and test strategies using 12 years of detailed data across all asset classes. The platform also enables execution of trades directly into brokerage accounts. BackLive aims to become the standard for financial strategy testing and execution. It has a two-part revenue model of subscriptions and display ads. Projections show strong growth, margins, and cash flow allowing for quick profitability. Potential buyers include online brokers and private equity seeking high growth. The co-founders have complementary skills in marketing, product development, and quantitative finance.
Storemates is the 'airbnb of storage', an exciting entrant to the sharing economy and a start up that is ser to disrupt the booming self storage industry with its peer to peer model.
This deck is aimed at potential investors, interested owning a slice of the exciting Sharing Economy
The document summarizes the mission, vision, and value proposition of Room2shop, an Indian online marketplace. Its mission is to provide sellers and buyers a digital and secure platform to do business across India. Its vision is to enable the smallest artisans to showcase and sell products nationwide. Key features include auction facilities for buyers and sellers, and a wholesale room to help manufacturers and wholesalers sell bulk products. The company sees opportunities in the underdeveloped auction market in India and plans to expand to more cities and categories. It is currently bootstrapped but seeking a $1 million early-stage investment to expand its team, marketing, products, and technology.
An introduction to the service portfolio of Blue Ocean Solutions (BlueOS) marketing consultancy that focuses on Inbound marketing and technology go-to-market strategy development & implementation.
The document provides an overview of iPoS Print Private Limited, an Indian company that produces mobile point-of-sale (POS) systems as an alternative to traditional desktop-based POS systems. It introduces their tablet-based POS products, which include a hardware communication hub that allows a tablet to interface with peripherals. It also discusses their business strategy, partnerships, and future goals of developing their own POS software and tablet, moving assembly to India, and capturing a significant share of the Indian POS market.
How venture capital firms work (for entrepreneurs)mattblumberg
Venture capital firms raise money from investors called limited partners to invest in companies in exchange for equity. They help guide and advise these companies with the goal of the companies being acquired or going public for a financial return. Venture capital firms make money through annual management fees and a carried interest, or percentage of profits, when investments are successful. They use various funds that may focus on different investment stages or sectors as they work to generate returns for their limited partner investors.
Hiring across Technology Space in Bangalore? This might be the perfect opportunity for you. Grab on to this opportunity and hire the best talent in the country.
Startup Mashup powered by MyRefers is an event where in a single day, we rank profiles and are able to get a large no. of high quality hires (experienced folks from IIT/NIT/NSIT/BITS/DTU etc ).
We have done 6 events till date , all in Delhi and it has proven to be a super successful format. The specs and stats of the previous events can be found in the presentation.
BackLive is developing an easy-to-use software platform for financial strategy testing and trading. It allows users to build and test strategies using 12 years of detailed data across all asset classes. The platform also enables execution of trades directly into brokerage accounts. BackLive aims to become the standard for financial strategy testing and execution. It has a two-part revenue model of subscriptions and display ads. Projections show strong growth, margins, and cash flow allowing for quick profitability. Potential buyers include online brokers and private equity seeking high growth. The co-founders have complementary skills in marketing, product development, and quantitative finance.
Storemates is the 'airbnb of storage', an exciting entrant to the sharing economy and a start up that is ser to disrupt the booming self storage industry with its peer to peer model.
This deck is aimed at potential investors, interested owning a slice of the exciting Sharing Economy
The document summarizes the mission, vision, and value proposition of Room2shop, an Indian online marketplace. Its mission is to provide sellers and buyers a digital and secure platform to do business across India. Its vision is to enable the smallest artisans to showcase and sell products nationwide. Key features include auction facilities for buyers and sellers, and a wholesale room to help manufacturers and wholesalers sell bulk products. The company sees opportunities in the underdeveloped auction market in India and plans to expand to more cities and categories. It is currently bootstrapped but seeking a $1 million early-stage investment to expand its team, marketing, products, and technology.
An introduction to the service portfolio of Blue Ocean Solutions (BlueOS) marketing consultancy that focuses on Inbound marketing and technology go-to-market strategy development & implementation.
The document provides an overview of iPoS Print Private Limited, an Indian company that produces mobile point-of-sale (POS) systems as an alternative to traditional desktop-based POS systems. It introduces their tablet-based POS products, which include a hardware communication hub that allows a tablet to interface with peripherals. It also discusses their business strategy, partnerships, and future goals of developing their own POS software and tablet, moving assembly to India, and capturing a significant share of the Indian POS market.
How venture capital firms work (for entrepreneurs)mattblumberg
Venture capital firms raise money from investors called limited partners to invest in companies in exchange for equity. They help guide and advise these companies with the goal of the companies being acquired or going public for a financial return. Venture capital firms make money through annual management fees and a carried interest, or percentage of profits, when investments are successful. They use various funds that may focus on different investment stages or sectors as they work to generate returns for their limited partner investors.
Pamela Wong discusses Hulu's email marketing strategy to achieve goals by creating emotional connections with subscribers. Some key points are:
1. Hulu has over 6 million subscribers and its audience is shifting to more mobile and connected TV viewing.
2. The majority of Hulu subscribers, over 50% in 2014, are "PC nevers" who primarily watch on mobile and connected TV devices.
3. Hulu's email strategy focuses on engaging subscribers throughout the lifecycle from acquisition to reacquisition through personalized, high quality content and leveraging their strengths in video.
Pitch Deck for Locorum, a marketing platform that connect local business with customers who are located cloth to them. Purpose of the presentation: to raise money. Build on BaseTemplates Pitch Deck Template.
This document discusses Get Me Charlie, an online marketplace that connects emerging brands with influencers called "Charlies". The platform aims to combine the benefits of network marketing and ecommerce by allowing talented designers to build their own network of influencers without the hassle of building one themselves. Each influencer, predominantly millennial women in the U.S., is considered a style icon in their own network and are able to earn commissions by promoting brands they like.
MyDivisoria PH is a social commerce company committed to transforming business-minded Filipinos into micro-entrepreneurs by providing valuable high-quality products, training, and support. We jumpstart micro-enterprises with zero or very small capital through the use of social media.
This document outlines a strategy for an online marketplace to enter the Australian market. It begins with an analysis of the target audience of Australian university students, noting their buying and selling behaviors online. It then examines competitors like Carousell, highlighting strengths like an easy user interface but also weaknesses. The proposed entry strategy focuses on adding functions to meet local needs, partnering with university clubs and societies, and streamlining processes. Specific tactics include a trade and swap function, partnerships during orientation week, and corporate social responsibility initiatives to build a deeper brand connection with students. The timeline proposes implementing the strategy from January to December.
This pitch deck proposes a web platform called EazyFox that allows startups and SMEs to hire top freelance business experts and MBAs at a fraction of the cost of traditional management consulting firms. By eliminating overhead costs for consultants, EazyFox can save businesses money while still providing quality consulting services. The management consulting market is worth $200 billion worldwide, and EazyFox aims to capture 15% of the $18.8 billion serviceable market share in India within 36 months. The platform takes a 15% commission on transactions and revenue is projected to reach $2.2 billion by 2019. EazyFox's competitive advantages include being the first in the Indian market, providing cost savings, incentivizing experts,
The document discusses developments in the peer-to-peer lending industry since June 2013. Key developments include the emergence of private loan securitizations, growth of new platforms in the US and globally, consolidation in the industry, and dramatic monthly origination growth at Prosper and Lending Club of 70% and 48% respectively. The document also notes continued low risk-free rates of return, the arrival of passive investors, and improvements in borrower and lender experiences on the platforms.
The document appears to be a presentation for a company called Motagua Corp. It includes sections on the company overview, services offered, business model, marketing strategies and social media activities. It provides information on the CEO and founder, goals, roadmap, conference features, data analysis and more. The presentation contains descriptive text, charts and graphics.
GetEchoed is a social platform that aims to empower users to achieve their goals through community support. It provides tools for goal setting, tracking progress, and collaborating with others pursuing similar goals. Users can find inspiration from others' completed milestones and share their own experiences. GetEchoed believes that balancing personal focus with social accountability and inspiration from a community is key to helping people act on their goals. The platform generates revenue through corporate partnerships, branded challenges, and impressions on goal-related discussions.
Mobilkamu.com is a mobile platform that allows users to easily find and purchase cars. It currently has 120 dealer partners and has sold 24 cars. The company is seeking to raise $400,000 to expand its sales team, hire developers, and increase marketing to grow its user base. Key metrics include a customer acquisition cost of $50 and lifetime customer value of $400 per sale.
This document discusses Vennd, a company that has created digital currencies. It summarizes Vennd's business model, which offers different pricing tiers for its currency creation service. It also outlines Vennd's customer acquisition strategies, competitors, advantages over competitors like a short time to market and lower costs. The document promotes raising $1 million for Vennd and envisions a future where digital currencies can be used for more aspects of daily life like trading stocks or paying car registration fees.
The document proposes a startup called Wear This that provides curated outfits for young single professionals. It aims to solve the problem that many millennial men dislike shopping and don't know how to select fashionable outfits. Wear This will partner with brands to assemble complete looks at various price points and occasions, which members can purchase through different subscription levels. Financial projections estimate the company can acquire 500 members in the first year and become profitable within 5 years by addressing an identified market of nearly 200,000 potential customers in New York City.
A web marketplace called fundMyLife connects users looking for financial advisors to browse advisor profiles, reviews, and connect with advisors. The platform aims to address the limited pool of financial advisors for people seeking financial planning help and challenges advisors face in lead generation. The founders, Wesley and Jackie, aim to grow the platform month-over-month and raise $250k for server costs, marketing, hiring, and developing new features like a recommender system to achieve profitability within 18 months.
This document outlines a plan for a social networking app called Davai that provides real-time local newsfeeds to connect users with their surroundings. It aims to fill the gap as a mobile hub for organic local discovery and exploration among youth audiences seeking easier and more direct ways to engage with their community. The plan involves launching a targeted beta late July, releasing the app in app stores by September, and gauging metrics and reaction to help grow interest and followers leading up to and following the official release.
MSIGHTS Company Overview / One Sheeter (03-Jun-2014)Scott East
Founded in 2004, North Carolina-based MSIGHTS provides cloud-based marketing data integration services to some of the world’s most sophisticated global advertisers. As marketing channels proliferate, so do the data sources marketers must examine in order to quantify results and guide strategy. MSIGHTS services make marketers more efficient and successful by providing a single view of overall marketing performance with actionable insights on what works and what doesn’t. The MSIGHTS cloud-based platform automatically collects and reconciles disparate data, making it immediately available to fuel a wide variety of analytical and visualization tools.
The document promotes a company called Funnely that helps other companies with Facebook ads. It claims Funnely achieved a 13x return on investment for clients and boosted conversion rates to 10%. Brief biographies are provided for the founding team members. An invitation is extended to join Funnely's closed beta program to benefit from its Facebook advertising expertise and services.
ANDi’s core focus is on Recommendations and personalisation.
Helping users find the right product from millions, learning with an intelligent “tinder swipe” feature, tracking mobile usage and creating personal user profiles to match them with the best options from the app stores. This includes assisting users with their downloaded apps and identifying which are the best time to promote new products for purchase or download.
This document summarizes Mint, a personal finance management application. It describes Mint's features for tracking transactions, assets, debts, and goals. It outlines Mint's business model of acquiring users through partnerships and generating revenue from referrals when users switch financial products. The document presents Mint's financial projections, identifying Google, Microsoft, and Yahoo as potential acquirers. It discusses Mint's risks and competitive advantages to mitigate new entrants.
Leveraging the Single Point of Truth in Integrated Media Campaigns discusses how marketers can determine the offline impact and ROI of online marketing campaigns. It notes that as digital marketing budgets increase, simply counting clicks and views is no longer sufficient, and marketers need robust methods to evaluate both online and offline effects. New models and solutions now exist that can isolate variables, simulate campaigns, and measure how digital and traditional media interact to drive sales. This allows marketers to optimize spending and uncover new opportunities by determining which media and messages are most effective.
OfferBeam is a targeted mobile marketing and promotional platform that allows businesses to send digital coupons and promotions directly to nearby customers' smartphones, influencing their purchasing decisions. The platform uses geo-location targeting to identify customers within a certain radius of a business and "beams" relevant offers to their phones. OfferBeam provides analytics to help businesses optimize campaigns based on users' shopping patterns. The platform is easy for businesses to use and offers a more effective promotional method than traditional coupons or advertising.
Pamela Wong discusses Hulu's email marketing strategy to achieve goals by creating emotional connections with subscribers. Some key points are:
1. Hulu has over 6 million subscribers and its audience is shifting to more mobile and connected TV viewing.
2. The majority of Hulu subscribers, over 50% in 2014, are "PC nevers" who primarily watch on mobile and connected TV devices.
3. Hulu's email strategy focuses on engaging subscribers throughout the lifecycle from acquisition to reacquisition through personalized, high quality content and leveraging their strengths in video.
Pitch Deck for Locorum, a marketing platform that connect local business with customers who are located cloth to them. Purpose of the presentation: to raise money. Build on BaseTemplates Pitch Deck Template.
This document discusses Get Me Charlie, an online marketplace that connects emerging brands with influencers called "Charlies". The platform aims to combine the benefits of network marketing and ecommerce by allowing talented designers to build their own network of influencers without the hassle of building one themselves. Each influencer, predominantly millennial women in the U.S., is considered a style icon in their own network and are able to earn commissions by promoting brands they like.
MyDivisoria PH is a social commerce company committed to transforming business-minded Filipinos into micro-entrepreneurs by providing valuable high-quality products, training, and support. We jumpstart micro-enterprises with zero or very small capital through the use of social media.
This document outlines a strategy for an online marketplace to enter the Australian market. It begins with an analysis of the target audience of Australian university students, noting their buying and selling behaviors online. It then examines competitors like Carousell, highlighting strengths like an easy user interface but also weaknesses. The proposed entry strategy focuses on adding functions to meet local needs, partnering with university clubs and societies, and streamlining processes. Specific tactics include a trade and swap function, partnerships during orientation week, and corporate social responsibility initiatives to build a deeper brand connection with students. The timeline proposes implementing the strategy from January to December.
This pitch deck proposes a web platform called EazyFox that allows startups and SMEs to hire top freelance business experts and MBAs at a fraction of the cost of traditional management consulting firms. By eliminating overhead costs for consultants, EazyFox can save businesses money while still providing quality consulting services. The management consulting market is worth $200 billion worldwide, and EazyFox aims to capture 15% of the $18.8 billion serviceable market share in India within 36 months. The platform takes a 15% commission on transactions and revenue is projected to reach $2.2 billion by 2019. EazyFox's competitive advantages include being the first in the Indian market, providing cost savings, incentivizing experts,
The document discusses developments in the peer-to-peer lending industry since June 2013. Key developments include the emergence of private loan securitizations, growth of new platforms in the US and globally, consolidation in the industry, and dramatic monthly origination growth at Prosper and Lending Club of 70% and 48% respectively. The document also notes continued low risk-free rates of return, the arrival of passive investors, and improvements in borrower and lender experiences on the platforms.
The document appears to be a presentation for a company called Motagua Corp. It includes sections on the company overview, services offered, business model, marketing strategies and social media activities. It provides information on the CEO and founder, goals, roadmap, conference features, data analysis and more. The presentation contains descriptive text, charts and graphics.
GetEchoed is a social platform that aims to empower users to achieve their goals through community support. It provides tools for goal setting, tracking progress, and collaborating with others pursuing similar goals. Users can find inspiration from others' completed milestones and share their own experiences. GetEchoed believes that balancing personal focus with social accountability and inspiration from a community is key to helping people act on their goals. The platform generates revenue through corporate partnerships, branded challenges, and impressions on goal-related discussions.
Mobilkamu.com is a mobile platform that allows users to easily find and purchase cars. It currently has 120 dealer partners and has sold 24 cars. The company is seeking to raise $400,000 to expand its sales team, hire developers, and increase marketing to grow its user base. Key metrics include a customer acquisition cost of $50 and lifetime customer value of $400 per sale.
This document discusses Vennd, a company that has created digital currencies. It summarizes Vennd's business model, which offers different pricing tiers for its currency creation service. It also outlines Vennd's customer acquisition strategies, competitors, advantages over competitors like a short time to market and lower costs. The document promotes raising $1 million for Vennd and envisions a future where digital currencies can be used for more aspects of daily life like trading stocks or paying car registration fees.
The document proposes a startup called Wear This that provides curated outfits for young single professionals. It aims to solve the problem that many millennial men dislike shopping and don't know how to select fashionable outfits. Wear This will partner with brands to assemble complete looks at various price points and occasions, which members can purchase through different subscription levels. Financial projections estimate the company can acquire 500 members in the first year and become profitable within 5 years by addressing an identified market of nearly 200,000 potential customers in New York City.
A web marketplace called fundMyLife connects users looking for financial advisors to browse advisor profiles, reviews, and connect with advisors. The platform aims to address the limited pool of financial advisors for people seeking financial planning help and challenges advisors face in lead generation. The founders, Wesley and Jackie, aim to grow the platform month-over-month and raise $250k for server costs, marketing, hiring, and developing new features like a recommender system to achieve profitability within 18 months.
This document outlines a plan for a social networking app called Davai that provides real-time local newsfeeds to connect users with their surroundings. It aims to fill the gap as a mobile hub for organic local discovery and exploration among youth audiences seeking easier and more direct ways to engage with their community. The plan involves launching a targeted beta late July, releasing the app in app stores by September, and gauging metrics and reaction to help grow interest and followers leading up to and following the official release.
MSIGHTS Company Overview / One Sheeter (03-Jun-2014)Scott East
Founded in 2004, North Carolina-based MSIGHTS provides cloud-based marketing data integration services to some of the world’s most sophisticated global advertisers. As marketing channels proliferate, so do the data sources marketers must examine in order to quantify results and guide strategy. MSIGHTS services make marketers more efficient and successful by providing a single view of overall marketing performance with actionable insights on what works and what doesn’t. The MSIGHTS cloud-based platform automatically collects and reconciles disparate data, making it immediately available to fuel a wide variety of analytical and visualization tools.
The document promotes a company called Funnely that helps other companies with Facebook ads. It claims Funnely achieved a 13x return on investment for clients and boosted conversion rates to 10%. Brief biographies are provided for the founding team members. An invitation is extended to join Funnely's closed beta program to benefit from its Facebook advertising expertise and services.
ANDi’s core focus is on Recommendations and personalisation.
Helping users find the right product from millions, learning with an intelligent “tinder swipe” feature, tracking mobile usage and creating personal user profiles to match them with the best options from the app stores. This includes assisting users with their downloaded apps and identifying which are the best time to promote new products for purchase or download.
This document summarizes Mint, a personal finance management application. It describes Mint's features for tracking transactions, assets, debts, and goals. It outlines Mint's business model of acquiring users through partnerships and generating revenue from referrals when users switch financial products. The document presents Mint's financial projections, identifying Google, Microsoft, and Yahoo as potential acquirers. It discusses Mint's risks and competitive advantages to mitigate new entrants.
Leveraging the Single Point of Truth in Integrated Media Campaigns discusses how marketers can determine the offline impact and ROI of online marketing campaigns. It notes that as digital marketing budgets increase, simply counting clicks and views is no longer sufficient, and marketers need robust methods to evaluate both online and offline effects. New models and solutions now exist that can isolate variables, simulate campaigns, and measure how digital and traditional media interact to drive sales. This allows marketers to optimize spending and uncover new opportunities by determining which media and messages are most effective.
OfferBeam is a targeted mobile marketing and promotional platform that allows businesses to send digital coupons and promotions directly to nearby customers' smartphones, influencing their purchasing decisions. The platform uses geo-location targeting to identify customers within a certain radius of a business and "beams" relevant offers to their phones. OfferBeam provides analytics to help businesses optimize campaigns based on users' shopping patterns. The platform is easy for businesses to use and offers a more effective promotional method than traditional coupons or advertising.
The document discusses the limitations of the "last ad" model for measuring digital advertising ROI and introduces engagement mapping as a new standard. The "last ad" model only credits the final ad interaction before a conversion, ignoring all previous touchpoints. This misaligns with conventional marketing concepts like awareness building across the sales funnel. New research shows the importance of understanding interaction between channels, as overlap drives higher conversion rates. Engagement mapping counts every customer touchpoint and better enables advertisers to effectively target audiences across the entire customer journey.
The document discusses the limitations of the "last ad" model for measuring digital advertising ROI and introduces engagement mapping as a new standard. The "last ad" model only credits the final ad interaction before a conversion, ignoring all previous touchpoints. This misaligns with conventional marketing concepts like awareness building across the sales funnel. New research shows the importance of understanding interaction between channels, as overlap drives higher conversion rates. Engagement mapping counts every customer touchpoint and better enables advertisers to effectively target audiences across the entire customer journey.
The document introduces a new measurement standard called Engagement Mapping. Engagement Mapping counts every customer touchpoint, rather than just the last one as the current "last click" model does. This enables advertisers to more effectively reach customers across multiple channels and touchpoints. Research shows customers who interact with multiple advertising channels like search and display have higher conversion rates. However, the "last click" model only credits the last interaction and fails to account for the full customer journey. Engagement Mapping addresses this by mapping the entire customer path and attributing appropriate credit to all touchpoints, allowing advertisers to optimize campaigns and understand true return on investment.
This document discusses the future of advertising based on research by IBM. It finds that over the next 5 years, more change is expected than the previous 50 years due to empowered consumers, evolving technologies, and new business models. Four scenarios for 2012 are presented based on the openness of advertising inventories and consumer control over marketing. Traditional players may be disrupted if they do not innovate their business models, designs, and offer more personalized advertising.
Informe Ibm End of Advertisement as we know itGonzalo Martín
This document discusses how the advertising industry is undergoing significant changes driven by four factors: consumers gaining more control over their attention; the rise of user-generated and peer-delivered advertising content; demands for more individual-specific measurement of advertising impact; and new entrants making previously proprietary advertising inventory available on open exchanges. The document envisions four possible scenarios for the industry in 2012 based on these changes. It argues that traditional players like broadcasters, agencies and distributors will need to innovate in how they attract and engage consumers, change their business models, and adapt their organizational structures to succeed in the future advertising landscape.
This document discusses how advertising is changing due to shifts in consumer behavior and technology. It analyzes trends that are giving consumers more control over advertising and their attention, such as increased time spent online, adoption of ad-blocking tools, and popularity of user-generated content. The document presents four possible scenarios for the future of advertising, and argues that traditional players like broadcasters and agencies will need to innovate their business models, creative approaches, and data capabilities to succeed in this changing environment. It also examines how spending on different advertising formats may evolve, with growth expected in digital, mobile and interactive areas over traditional TV and print.
This document summarizes key findings from an IBM study on the future of advertising. It finds that within the next 5 years, more change is expected than in the previous 50 years due to empowered consumers, evolving technologies, and new business models. The advertising industry will see a shift in control away from traditional players as consumers control their media consumption and advertising exposure more. The document outlines four potential future scenarios for the industry based on the openness of advertising platforms and consumer participation levels in marketing. It concludes that skills and capabilities that led to past success may need refinement or replacement for companies to adapt.
The document discusses marketing capabilities for the digital age according to a report by The Boston Consulting Group (BCG). BCG surveyed over 30 major corporations to understand how their marketing organizations are dealing with changes brought by digital technologies and identified challenges, best practices, and benefits. Key findings include the need to restructure marketing organizations to capitalize on digital opportunities, varying degrees of investment and expertise across industries, and guidelines to maximize returns from digital marketing through strategies like aligning digital efforts with business objectives and improving customer service through social media.
This document provides 10 tips for creating effective mobile ads based on analysis of over 800 mobile ad campaigns. The tips include designing for different mobile screen sizes, using fewer colors and words, including calls to action for certain industries, using images of humans, video, rich media, landing pages, and targeting ads appropriately by time and audience. Combining strong creative design with audience targeting can increase conversion rates.
Integrate provides high quality, pre-screened sales leads to buyers through an online platform. Leads are verified through multiple checkpoints to ensure accuracy. Both buyers and sellers benefit through this real-time system - buyers get qualified leads and sellers get exposure and revenue. Integrate has solved common issues in lead generation through screening out invalid sources, accurate tracking, effective delivery, and verification.
IBM's research indicates that the advertising industry will experience more change over the next 5 years than the previous 50 years due to shifting consumer behaviors and new technologies. Consumers are gaining more control over their media consumption and attention is fragmenting across many devices. This is challenging traditional advertising models and shifting power to consumers. IBM envisions four potential scenarios for the advertising industry by 2012 depending on consumer participation in advertising and the openness of ad inventory platforms. Traditional players like broadcasters and ad agencies may need to innovate their business models and capabilities to adapt.
This document discusses the future of the advertising industry and outlines 4 potential scenarios over the next 5 years. It notes that consumers are gaining more control over their media consumption and attention, while creativity is shifting towards user-generated content and lower-cost options. Traditional players like broadcasters may face challenges unless they innovate their business models. The rest of the document provides more details on an analysis of the advertising industry and outlines the 4 scenarios for its future evolution.
The next 5 years will hold more change for the advertising industry than the previous 50 did.
The information for this post is from an IBM global surveys of more than 2,400 consumers and 80 advertising experts … the report is titled, The end of advertising as we know it.”
Imagine an advertising world where ... spending on interactive, one-to-one advertising formats surpasses traditional, one-to-many advertising vehicles, and a significant share of ad space is sold through auctions and exchanges. Advertisers know who viewed and acted on an ad, and pay based on real impact rather than estimated “impressions.” Consumers self-select which ads they watch and share preferred ads with peers. User-generated advertising is as prevalent (and appealing) as agency-created spots.
Based on IBM global surveys there are four change drivers shifting control within the ad industry:
Attention — Consumers are increasingly in control of how they view, interact with and filter advertising in a multichannel world.
Creativity — Thanks to technology, the rising popularity of user-generated and peer-delivered content, and new ad revenue-sharing models (e.g., YouTube, Crackle, Current TV), amateurs and semi- professionals are now creating lower-cost advertising content.
Measurement — Advertisers are demanding more individual-specific and involvement- based measurements, putting pressure on the traditional mass-market model.
Advertising inventories — Will be bought and sold through efficient exchanges, bypassing traditional intermediaries.
There is no question that the future of advertising will look radically different from its past. The push for control of attention, creativity, measurements and inventory will reshape the advertising value chain and shift the balance of power.
Keep in mind … this change will also will also impact ad agency new business practices.
IBM's research indicates that the advertising industry will experience more change over the next 5 years than the previous 50 years due to shifting consumer behaviors and new technologies. Consumers are gaining more control over their media consumption and attention is fragmenting across many devices. This is driving changes in how advertising is created, targeted, and measured. Four potential scenarios for 2012 are described based on how open advertising platforms and supply will be and how much control and choice consumers will have. [END SUMMARY]
IBM's research indicates that the advertising industry will experience more change over the next 5 years than the previous 50 years due to evolving consumer behaviors and technologies. The document discusses 4 key drivers of change - attention, creativity, measurement, and advertising inventories. It then presents 4 potential scenarios for the future of advertising and emphasizes the need for incumbent players like broadcasters and ad agencies to innovate their business models, offerings, and data capabilities to succeed in this changing landscape.
The document summarizes Mobile Commons, a SaaS platform for mobile messaging marketing. It was founded in 2007 and has over 85 customers. Mobile Commons allows agencies and marketers to launch large-scale SMS, voice, and web programs. The company has direct sales, agency, and reseller channels. Mobile messaging is highlighted as the leading mobile marketing channel due to its widespread adoption and engagement. Mobile Commons CEO Anthony Risicato and the experienced team are focused on building the high-growth business.
Beyond Direct Response: How to Measure Success in Programmatic BrandingDigiday
Programmatic buying presents many opportunities for brands including increased scale, efficiency, control, and precision. To date, programmatic has been widely adopted across direct response campaigns, but the tide is shifting and brand dollars are beginning to activate against programmatic channels. Questions around transparency and effectiveness still remain.
Join Andrew S. Feigenson, managing director of digital at Nielsen, as we uncover brand measurement best practices to help both buyers and sellers extract maximum value from programmatic.
2. Welcome
The Daily Hundred
The Daily Hundred gives away $200 cash
everyday to loyal customers who share
the best photos!
Our users pay nothing!
Ready to learn more?
3. Executive Summary
The Daily Hundred
The Daily Hundred has developed an innovative social media and mobile-based marketing platform
that harnesses the power of word-of-mouth advertising. The Daily Hundred’s mission is to change
the DNA of modern day marketing tactics and platforms by giving customers a powerful voice.
Our core technologies include a contest hosting platform and social ranking algorithms; we offer
and manage daily, location specific challenges for businesses to advertise; additionally, we offer
enterprise level licensing opportunities utilizing our platform.
Our revenue is derived from usage and licensing fees. Usage fees consist of service charges to our
clients who offer promotions through our local Daily Hundred mobile platform. Licensing fees
consist of charges to use our platform under our client’s name and hold promotions independently
of our named site.
Our iOS beta program in Gainesville, Florida ran from 08/20/12–12/10/12 and we had 5,700+
downloads from the Apple app store, more than 2, 500+ submissions, and over 40,000+ votes.
Our target market is projected to control more than 30% of global advertising spending by 2014
with more than $50 billion dollars being spent on marketing efforts mobile and online. We anticipate
our disruptive and proprietary technology will not only capture a significant portion of that market,
but also induce even higher spending in the market we are redefining.
4. The Problems
Daily Mobile Brand Photo
Deals Ads Loyalty Contests
Companies of all sizes today are
Small business owners have It is no secret that the world is Customers today no longer think
running photo contests to engage
resorted to running daily deals in going mobile and the traditional that a receiving a free small drink
directly with their customers.
order to attract new customers. banner ad model does not after 10 full priced purchases is a
Unfortunately even the biggest
translate to mobile devices. good reward for their loyalty.
This model does not work and companies are just hacking
small business owners In order to reach consumers on Companies spend a majority of together existing social media
throughout the country have mobile devices, businesses their marketing budget on the tools like Instagram, Twitter and
lost large amounts of capital need to look beyond traditional medium instead of the actual Facebook to run these contests.
and customers by running advertising methods and adopt customer. Businesses of all
C u r re n t o ff e r i n g s a re n o t
campaigns through Groupon more engaging models like The sizes need to rethink this model
producing consistent or
and LivingSocial. Daily Hundred. or risk losing customers.
controlled results.
Important Fact!
10% of all media is currently consumed on a mobile device, but
only 1% of total ad spend is allocated to mobile. Currently, 25% of
global ad spend is allocated to print despite the fact that only 7% of
all media is consumed through the medium.
5. The Solution
The Daily Hundred provides business owners with an innovative advertising platform,
which turns their customers into an extension of their marketing teams. Businesses run fun
photo contests, using our platform, where customers compete to see who can receive the
most votes. In essence, customers are excited to promote the business running the contest.
a win-win-win scenario for everyone!
Photo Contest Platform
Maintain Gather
Reach
Total Detailed
Customers
Control Analytics
reward
Set all Moderate & View Total
Run Exciting the right discover Top
contest Own All Reach of
Contests customer Influencers
variables Photos Campaign
behavior
The most cost effective & powerful Advertising Platform
6. Contest Process
The Business Comes Up
with an awesome
contest idea
The business receives
detailed analytics and all We work with the business to
of the photos create all contest material
The incredibly happy winners
Both the business & Daily
tell all of their friends
hundred promote contest
about the business and
prior to start date
contest
The contest ends and at On contest day dozens of
least two users win the $100 users interact with the business
prizes and take awesome photos
Users then share their
photos with friends via
Social media, text and
word of mouth
7. Why it works
How are customers influenced?
Display Ads on Ads on Social Ads in Ads on Word Of Mouth
Mobile Devices Networks Newspapers Television Advertising
33%
of consumers are influenced by
36%
of consumers are influenced by
46%
of consumers are influenced by
47%
of consumers are influenced by
92%
of consumers are influenced by
display ads on mobile devices ads on social networks ads in newspapers ads on television recommendations from people
they know
Power of Word of Mouth
Once a user has entered a Daily Hundred contest it is in their best interest to share their submission
with as many people in their network as possible. For the business sponsoring the contest this means
that their advertising dollars will be more than twice as effective in terms of influencing the consumers
to purchase their respective product or service.
8. The Impact of Sharing
What happens during a Daily Hundred Contest?
After submitting a photo in the contest, users share their respective
photo on Facebook, Twitter, Text Message and word of mouth.
650 connections
Assume 35% of 35% of these
connections see photo connections
User Shares Photo and 4% of them reshare see photo
1 Photo
2,070 Total
Impressions
Average Contest
22 Photo 65% of 29,000 Total CPM Rate
Submissions Users Share Impressions of $10.35
Average CPM rate
$7-$15
9. Two Products
Daily Hundred Private Label
mobile app Platform
For SMB Customers For Enterprise Customers
Run daily contests in select local markets Run daily contests in unlimited markets
Contest is universally accessible on all Ability to fully customize and brand app
smartphones
Access to detailed, comprehensive
Receive access to all photos submitted analytics for all contests and users
Receive access to detailed contest Identify and connect with top influencers
analytics participating in contests
All features from Daily Hundred App
$300 (min) per contest Pricing varies
10. The Daily Hundred App
The following screens reflect the newest version of our mobile app, which will be released
within the next month. This version will be compatible with all Android and iOS devices. The
design is responsive, which means that the user experience on an iPad, desktop, Android or
iPhone will be consistent.
11. Enterprise Product
Larger National Businesses, such as Nike can license our contest
platform technology in order to have their very own version of The
Daily Hundred App. This provides businesses with a permanent customer
engagement platform where they can run real time, location specific
marketing campaigns.
12. Client Portal
Our robust client portal
allows marketing teams to
seamlessly Create, Manage
and analyze Daily Hundred
contests on their laptops,
tablets or smartphones.
13. Key Figures
In 3 months with just an iPhone app
we have accomplished the following in
Gainesville, Florida:
112 5,500 2,500 28,000 $22,400
CONTESTS DOWNLOADS PHOTOS VOTES Paid to winners
50 5-star ratings
in apple app store
14. User Engagement
Frequency of Use
Compared to the Lifestyle Category Averages as
stated by Flurry Analytics.
1.7 1.8 2.4
sessions/day sessions/week sessions/month
Lifestyle App Average
Daily weekly Monthly
Sessions Sessions Sessions
Daily Hundred
2.1 3.8 5.5
sessions/day sessions/week sessions/month
15. Market Penetration
The Daily Hundred’s success in
beta market of Gainesville, FL
percent with Percent with Percent of TAM
Smartphones iPhones captured in 3 MO.
Gainesville TAM in
Population Gainesville
125,000 14,850
36%
of all people own a smartphone
33%
of the 45,000 smartphone
34%
of the total addressable market
owners in Gainesville, own an has downloaded the app
iPhone
16. Industry Outlook
Mobile Ad Spending Worldwide 2011 U.S. Ad Spending vs.
Source: eMarketer, Dec. 2012
Consumer Time Spent per Media
40 Source: Mary Meeker (KPCB), eMarketer, IAB
$36.87
Ad Spend Time Spent
per media per media
30
$28.45
$20.30
20
$13.58
10
$8.41
$4.08
$2.34
0
2010 2011 2012 2013 2014 2015 2016
United states mobile search and display ad
spending was up 220 percent in 2012!
mobile
18. Success Story
The Problem
Gator Domino’s Approached The Daily Hundred
and asked us to help them increase their Facebook
Engagement. Specifically, they wanted to increase
both their “Likes” and number of people talking
about them.
Drag & drop
your image here The Results
35% 1,533% 87
Increase in Increase in people talking Facebook
likes about Gator Domino’s wall posts
50 3,071 550
Photo Page views in The Votes cast
submissions Daily hundred app in the app
19. Success Story part 2
The Problem
After our initial success with domino’s, they
wanted to run another challenge right away to
see how quickly we could translate those results
into sales!
Drag & drop
your image here The Results
18% 250 25%
Increase in orders from daily 100 users new gator
sales to Gator Domino’s dominos
customers
55 3,758 775
Photo Page views in The Votes cast
submissions Daily hundred app in the app
20. Executive Team
Nick Haase Chief Executive officer
Nick Haase is the founder and CEO of The Daily Hundred. An online enthusiast, diehard Dallas Cowboys fan and part-time chef, Nick has always held a wide variety of interests and passions.
Nick graduated in 3.5 years from Emory University in 2010 with a background in Finance, Political Science and Economics. This concept, The Daily Hundred, is one that has been with him for
years and has been the impetus for his professional undertakings. Nick has worked in private equity, and is also a successful medical device sales representative. An accomplished leader with a
reputation of working well under pressure, Nick is enthusiastic about The Daily Hundred and the impact it can have on the business community.
Max Finn Chief Operating officer
Maxwell Finn is a founder and COO of The Daily Hundred. He has been involved in 5 start-ups in various industries. He was a dean’s list student at Babson College (3.65 cumulative GPA, 4.0
concentration GPA) concentrating in entrepreneurship and strategic management. Maxwell is a Beta Gamma Sigma member, the international business honor society as he was in the top 10%
of his class. Max has worked as an analyst in the commercial real estate industry where he ran complex proprietary algorithms to develop risk assessments and business intelligence for
companies such as GE Capital Real Estate, Colony Capital, CB Richard Ellis, KPMG and W.P. Carey.
Vahid Salami Chief Technology Officer
Vahid has over 20 years of technology management and team building experience including a detailed working knowledge of Information Technologies, Software Development, and the Internet
& eBusiness industry. For most of his diverse career he has focused on complex and emerging technologies including specialties in architecture, strategies, competitive landscape, IT
infrastructure, datacenters, operations, product and developmental methodologies, security, standards and future technology direction. He has served as CTO and Chief Architect for such
companies as Sungevity, Snapdragon Medical, Stockback.com, Pawnbroker.com and Lockheed Martin. Salami earned his master’s degree in Computer and Software Engineering from
Widener University and bachelor’s degree in Electrical Engineering from Youngstown State University, Ohio.
Mike Mojarrad VP of data Technology
Mike Mojarrad is the Director of Technology at Stanford University Medical Center where he is responsible for solution conception, vendor selection, and development of success metrics as
well as driving implementation and delivery of both applications and infrastructure. Mike has over 10 years of progressive IT strategic leadership in the healthcare industry, as well as 18 years
of experience in software, data and solutions architecture. Mike’s IT background includes success in a series of systems development, consulting, reengineering, and conversion
assignments, as well as proven account management with business relationships lasting 6 months to 10 years. As a business technology consultant Mike has worked with Fortune 100
companies, such as Intel and GE. Mike received his MBA from New Mexico Highlands University and his BA in computer science from Towson State University.
22. 2013 Revenue
Daily Hundred App monthly Revenue
Enteprise Monthly Revenue
Total Monthly Revenue
$70,000.00 Assumptions
Price Per Contest
$300
$52,500.00
Revenue per City
$9,000
# of cities in December 2013
$35,000.00
5
Enterprise Price
$17,500.00 $2,500
# of Enterprise customers in
December 2013
$0 8
March April May June July August September October November December
23. The Technology
Large Businesses Large Businesses
big Data
Relational
Users Database SMB
Interacting through Interacting through
mobile app client portal
Daily Hundred Mobile App
MicroMarketing
Influencer Recognition
Daily Hundred Enterprise App
24. The Technology
• All aspects of platform, both front-end and back-end, are
designed and developed to create an intuitive User Experience
and powerful micro-marketing product (hyper local vs nation
wide).
• Innovative mobile application that is designed and built by fusing
together a custom web browser, native 3rd party custom code,
and common user experience (HTML5/Java) code base that
maximizes the reuse of technology.
• The code base and components are developed to ensure the Same
UI for mobile (iPhone or Android), tablets, and desktops.
• Innovative micro-marketing/sales engine that bring together
sellers and buyers within a targeted geographical area.
• The technology identifies and helps businesses connect with
local market influencers. This is made possible by our ability to
gather and filter "big data" analytics quickly, which provides
our customers with valuable real time business intelligence.
25. Future Products
The Social Influencer Marketplace
Bringing the Google AdSense model to Social
Media Influencers across the country.
Ads on social Ads on mobile
TV Ads networks devices
pretty
47% Trusted 36% Trusted 33% Trusted girls at
UF
Social Influencer
Businesses can use the Social Influencer Marketplace to find
and reach out to an influential person who is already part of
the targeted demographic. They can then pay this person to
become an extension of their marketing team and promote the
company in a natural way to their network.
92% Trusted
26. The Influencer Score
Daily Hundred stats Social Media Stats
•Number of contests entered •Number of Facebook Friends
•Number of contests won •Number of Twitter Followers
•Number of top 3 finishes •Average number of likes/
shares on Facebook posts
daily Hundred
•Number of votes received
•Total number of shares •Average number of retweets/
•Number of consecutive wins favorites on Tweets
score generator
65
This score takes into account the geography and type of contests entered (men’s retailer, fast
food, etc.) This means that the score is fluid and changes based on the industry and location of the
company looking at the influencer. This is something that current social ranking platforms do not
take into account.
27. social influencer marketplace
See how to Social Influencer Marketplace will work.
Influencer’s
Business Connections
x
List of all influencers
Au
to
ma
x
se te
Wants to find
ts d
in bid
fl di
ue ng Business is able to connect
x
nc sy
er st with influencer and run a The influencer is able to
pr em
ic real time local marketing effectively spread the
e
campaign or product demo. business’s marketing
message in a more
natural and personal
Influencer x way.
x
with the following attributes:
•Influence score of 60
•18-24 yr. old male living in Gainesville
•Influential about sports
•College student and member of greek life
28. Investment Timeline
Platform Evolution and Support
With your investor dollars, we can build a team more than
equipped to develop and improve upon our technologies and
maintain our first-to-market advantage. Our greatest competition
is ourselves: with proper resources in place, the sky is the limit.
Client Back-end Added features
Full Mobile platform beta such as video
Platform release submissions
Current Products
April 2013 May 2013 July 2013 August 2013 September 2013
Future Products
Social Influencer Social Influencer
Marketplace Beta Marketplace Wide
release Release
29. Investment Opportunity
Amount Raised We are looking
So Far to raise
$200,000 $1,500,000
Raised through Convertible
Debt Note with 20% discount Through an equity offering.
and 8% annual interest rate. Valuation and other terms to
Investments came from 3 be discussed in follow-up
different angel investors, meeting.
each investing $50,000.
Take the opportunity to invest in the future of advertising - Identifying and
connecting brands with local, targeted influencers.
30. Contact Us
We look forward to continuing the conversation!
Facebook
facebook.com/DailyHundred
Twitter
Twitter.com/thedaily100
Address Contact
1501 2nd Avenue max@dailyhundred.com
Tampa, Florida 33605 dailyhundred.com