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Social Commerce Simplified
Karlo Alamares
Co-Founder
Social Media in the Philippines
Source: http://wearesocial.com
UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence
E-Commerce in the Philippines
Source: http://wearesocial.com
UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence
Sellers Problems
Needs Huge Capital to Grow
Complicated Platforms
Limited Payment Options
No IT Background
Shipping/Courier Issues
Limited Manpower
Limited Geographical Reach
No Marketing Background
Buyers Problems
Trust & Security Issues
Limited Payment Options
Lack of Interpersonal Approach
Shipping/Courier Issues
Limited Product Choices
Smooth Returns & Refunds
Store Accessibility
Assured Product Quality
We Bridge the GAP
MyDivisoria PH
A social commerce company committed to
transforming business-minded Filipinos into
micro-entrepreneurs by providing valuable high-
quality products, training, and support. We
jumpstart micro-enterprises with zero or very
small capital through the use of social media.
How We Do It
Supports micro-
entrepreneurs as we
carry their products and
promote them online
Jumpstarts micro-
enterprises with zero or
very small capital
Provides training and
support in Social
Media Marketing and
Systems
Transforms ordinary
citizens into
businessmen as they
can be online and
offline resellers of the
company
We have a head start
0
50000
100000
150000
200000
250000
300000
350000
400000
450000
November
December
January
February
March
April
May
June
July
Sales
Sales
Our Total Gross Sales is at
P 1.4M since Nov 2015.
We are on track to average
P1M Gross Sales a month
before December 2016.
Next Goal is to reach P1.5M
Gross Sales with 50%
Margin.
Company Statistics
9000+ resellers
and distributors
nationwide
Founded in 2015
About P2 million
in gross sale
Featured Reseller
She gets P20-30k orders
weekly
Now
She has ZERO experience
in Sales or Internet Marketing
Prior to joining
MyDivisoria PH
Monthly Top
Reseller
Consistent
Housewife turned Distributor
for Tarlac (1 of 16)
Joimah Capuno
Facebook Online Shop
E-commerce should be: Local & Empowering
MyDivisoria PH aims to
decentralize e-commerce by
putting a reseller in every
corner of the Philippines.
Competitive Landscape
Focused on selling - targeting the middle and upper class Online Marketing
Independent
Online Shops
and Resellers
Promotes Micro-entrepreneurship and mass basedTraditional Direct Selling
The Opportunity
Using the same
tools they are
already familiar
with – social
media.
We teach our members internet
marketing and sales techniques
to jumpstart their businesses with
little or no capital.
Then we supply.
OUR FOCUS TO DATE
Forging Partnerships
Edit
here
Edit
here
Edit
here
non government organizations,
cooperatives, innovations hubs and
university student associations
We reach out to
forging partnerships with government
agencies
We are
our social commerce platform in giving
livelihood opportunities
To promote
Edit
here
Edit
here
What WE need to get there
By implementing
these, we can leverage
on a margin of above
50% and further expand
the business.
• Inventory expansion
• Distributor activation
• Catalog/E-catalog release
• Online marketing/advertising
• Open B2B Opportunities
• App Development for order
processing
• Importing and Manufacturing
• Partnership/Consignment with Social
Enterprises
MyDivisoria PH Snapshot
Founders
Karlo Alamares
Located in Binondo, Manila
Founded in 2015
Key Employees
Jane Alamares
Lenon Borja
Marketing & Advocacy Officer
Cheryl Reyes
Marketing Manager
Handled marketing initiatives
of leading US Online Retailers
Our Online Presence
www.mydivisoria.ph
MyDivisoriaPH
MyDivisoria.PH
01
02
03
04
MyDivisoriaPH
Appendix
Our Brick & Mortar Shop
E-Commerce Stats
“In a statement, DTI
said that e-commerce
has been thriving with
about $1 billion in
2014 sales, which are
expected to grow to
$2 billion by 2015.”
Source: DTI sees doubling of e-commerce market in 2015; pushes industry road map – Business World Online, January 30, 2015
http://www.bworldonline.com/content.php?section=Economy&title=dti-sees-doubling-of-e-commerce-market-in-2015-pushes-industry-road-map&id=101831
E-Commerce in the Philippines
MyDivisoria PH empowers, and enables every Filipino to
become entrepreneurs without worrying too much on capital
or supply.
Our company offers everyone a sustainable solution in
building online businesses and a much affordable
distribution channel by using existing tools like social media.
Help us create more EntrePinoys! Empower MSMEs and help
rebuild the nation.

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MyDivisoria PH Pitch Deck

  • 1. Social Commerce Simplified Karlo Alamares Co-Founder
  • 2. Social Media in the Philippines Source: http://wearesocial.com UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence
  • 3. E-Commerce in the Philippines Source: http://wearesocial.com UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence
  • 4. Sellers Problems Needs Huge Capital to Grow Complicated Platforms Limited Payment Options No IT Background Shipping/Courier Issues Limited Manpower Limited Geographical Reach No Marketing Background
  • 5. Buyers Problems Trust & Security Issues Limited Payment Options Lack of Interpersonal Approach Shipping/Courier Issues Limited Product Choices Smooth Returns & Refunds Store Accessibility Assured Product Quality
  • 7. MyDivisoria PH A social commerce company committed to transforming business-minded Filipinos into micro-entrepreneurs by providing valuable high- quality products, training, and support. We jumpstart micro-enterprises with zero or very small capital through the use of social media.
  • 8. How We Do It Supports micro- entrepreneurs as we carry their products and promote them online Jumpstarts micro- enterprises with zero or very small capital Provides training and support in Social Media Marketing and Systems Transforms ordinary citizens into businessmen as they can be online and offline resellers of the company
  • 9. We have a head start 0 50000 100000 150000 200000 250000 300000 350000 400000 450000 November December January February March April May June July Sales Sales Our Total Gross Sales is at P 1.4M since Nov 2015. We are on track to average P1M Gross Sales a month before December 2016. Next Goal is to reach P1.5M Gross Sales with 50% Margin.
  • 10. Company Statistics 9000+ resellers and distributors nationwide Founded in 2015 About P2 million in gross sale
  • 11. Featured Reseller She gets P20-30k orders weekly Now She has ZERO experience in Sales or Internet Marketing Prior to joining MyDivisoria PH Monthly Top Reseller Consistent Housewife turned Distributor for Tarlac (1 of 16) Joimah Capuno Facebook Online Shop
  • 12. E-commerce should be: Local & Empowering MyDivisoria PH aims to decentralize e-commerce by putting a reseller in every corner of the Philippines.
  • 13. Competitive Landscape Focused on selling - targeting the middle and upper class Online Marketing Independent Online Shops and Resellers Promotes Micro-entrepreneurship and mass basedTraditional Direct Selling
  • 14. The Opportunity Using the same tools they are already familiar with – social media. We teach our members internet marketing and sales techniques to jumpstart their businesses with little or no capital. Then we supply.
  • 15. OUR FOCUS TO DATE
  • 16. Forging Partnerships Edit here Edit here Edit here non government organizations, cooperatives, innovations hubs and university student associations We reach out to forging partnerships with government agencies We are our social commerce platform in giving livelihood opportunities To promote Edit here Edit here
  • 17. What WE need to get there By implementing these, we can leverage on a margin of above 50% and further expand the business. • Inventory expansion • Distributor activation • Catalog/E-catalog release • Online marketing/advertising • Open B2B Opportunities • App Development for order processing • Importing and Manufacturing • Partnership/Consignment with Social Enterprises
  • 18. MyDivisoria PH Snapshot Founders Karlo Alamares Located in Binondo, Manila Founded in 2015 Key Employees Jane Alamares Lenon Borja Marketing & Advocacy Officer Cheryl Reyes Marketing Manager Handled marketing initiatives of leading US Online Retailers
  • 21. Our Brick & Mortar Shop
  • 22. E-Commerce Stats “In a statement, DTI said that e-commerce has been thriving with about $1 billion in 2014 sales, which are expected to grow to $2 billion by 2015.” Source: DTI sees doubling of e-commerce market in 2015; pushes industry road map – Business World Online, January 30, 2015 http://www.bworldonline.com/content.php?section=Economy&title=dti-sees-doubling-of-e-commerce-market-in-2015-pushes-industry-road-map&id=101831
  • 23. E-Commerce in the Philippines
  • 24. MyDivisoria PH empowers, and enables every Filipino to become entrepreneurs without worrying too much on capital or supply. Our company offers everyone a sustainable solution in building online businesses and a much affordable distribution channel by using existing tools like social media. Help us create more EntrePinoys! Empower MSMEs and help rebuild the nation.

Editor's Notes

  1. According to a 2014 study by Ken Research, the Philippines’ ecommerce market can expect a stupendous compound annual growth rate of 101.4 percent from 2013 until 2018, thanks to rising internet and social media adoption. Reference: https://www.kenresearch.com/blog/2014/11/philippines-e-commerce-and-online-advertising-marke/
  2. Of the entire Philippine population, 47% are active social media users and 40% are active mobile social users.
  3. Social media platforms are used for searching and purchasing products and services by 29% of the population. 
  4. These are some of the day-to-day hassles that owners of brick and mortar stores face.
  5. Here are the problems that online/offline buyers face today.
  6. We address the problems of both the sellers and buyers. We offer the sellers lower start up cost and the ability to reach tons of people nationwide. You need to spend almost nothing to start selling online. You don’t need to be ALWAYS present in the shop to run it. The greater the reach, the greater the profits and, in addition, the satisfaction of knowing that Philippines’ entire online population has access to and can buy your products. MyDivisoria PH not only stores your products, we also take customers’ orders, provide protective packaging, prepare invoices and even dispatch and deliver the product to the customer. We offer the buyers a safe haven where they can buy products. Online shoppers can browse and shop anytime and from anywhere - be it on a smartphone, a PC or a laptop.
  7. Online market is the place to be right now!
  8. We offer everything the resellers need to sell online. We offer solutions instead of trying to sell them products. We take away the hassles of selling online, so they can focus on growing their business.
  9. GoNegosyo - The business resources site of the Philippine Center for Entrepreneurship - contains articles, news, mentoring program, forums, directory, classifieds, etc: http://www.gonegosyo.net/ Gawad Kalinga (GK, is officially known as the Gawad Kalinga Community Development Foundation, a Philippine-based poverty alleviation and nation-building movement: http://www.gk1world.com/home Department of Trade and Industry (DTI) - is the primary coordinative,promotive,facilitative and regulatory arm of the Phil. Gov. with the country's trade, industry, and investment activities: http://www.dti.gov.ph/ QBO Philippines - QBO is a Filipino Innovation Hub and startup platform: https://www.facebook.com/pg/QBOphilippines/about/ The Young Entrepreneurs Society Philippines (YES) - is an organization of young entrepreneurs who share a common passion for excellence in business and professional growth: http://yesphilippines.org/
  10. e-Commerce is slowly picking up steam in the Philippines as more and more Filipinos are getting used to the idea of shopping or buying things online.  64% of online Filipinos relying on information from social media channels influencing their purchase decisions. Source: http://digitalmarketingphilippines.com/the-state-of-digital-marketing-in-the-philippines/