The document discusses gamifying businesses and provides statistics on gamification. It notes that over 20 million has been spent on disruptive gamification startups and over 25 million in capital for traditional businesses adopting gamification. Economic forecasts predict $100 million spent on gamification development in 2011 growing to $1.6 billion in 2015 and $2.8 billion in 2016. Industry forecasts suggest gamification platforms will become as important as Facebook by 2014 and over 70% of global 2000 organizations will have at least one gamified application by 2016. The document also provides an example of Scottish Water which launched an innovation pool gamified platform that generated over 330 new ideas in 9 months.