La Banca Utile, l’Utile della Banca»: Help-Marketing, Nuovo Modello di Business
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This document discusses a new business model called "help marketing" where companies focus on helping customers through social media engagement and customer experience. The key is to sell through helping others and prioritize social care over sales. By being responsible and putting customers first through memorable experiences and word-of-mouth recommendations, companies can increase sales and build trust and loyalty. Whether through traditional or innovative channels, applying this model ensures a customer experience revolution through genuine human connection.
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La Banca Utile, l’Utile della Banca»: Help-Marketing, Nuovo Modello di Business
- 1. July 18, 2013 www.yourcompany.com Everyday Hero #HelpMarketing Nuovo Modello di Business la banca utile, l’utile della banca
- 2. July 18, 2013 www.yourcompany.com Everyday Hero ✔ Helping You Help & Be Useful To Succeed in Business & Life | Digital Strategy R&D | Public Speaker | Coach | Author Rachele Zinzocchi
- 3. lo scenario
- 4. July 18, 2013 www.yourcompany.com Everyday Hero
- 5. July 18, 2013 www.yourcompany.com Everyday Hero socialbakers, top #sociallydevoted Facebook, Finance Worldwide Facebook, Brands Italy
- 6. July 18, 2013 www.yourcompany.com Everyday Hero Twitter, Finance Worldwide Twitter, Brands Italy socialbakers, top #sociallydevoted
- 7. July 18, 2013 www.yourcompany.com Everyday Hero blogmeter, i top Settembre 2016
- 8. July 18, 2013 www.yourcompany.com Everyday Hero c’è da fidarsi?…
- 9. July 18, 2013 www.yourcompany.com Everyday Hero abi & kpmg: banche social (o no?) Ottobre 2016
- 10. July 18, 2013 www.yourcompany.com Everyday Hero abi & kpmg: banche social (o no?) Ottobre 2016
- 11. July 18, 2013 www.yourcompany.com Everyday Hero non basta «esserci» (su social) Conta come ci sei!
- 12. July 18, 2013 www.yourcompany.com Everyday Hero «c’è da fidarsi?» (si chiede la gente…)
- 13. July 18, 2013 www.yourcompany.com Everyday Hero «Banche? mi fido più dei ladri» Eurispes 2016
- 14. July 18, 2013 www.yourcompany.com Everyday Hero social: «Lo stai facendo bene»? Li stai usando bene?
- 15. July 18, 2013 www.yourcompany.com Everyday Hero
- 16. non «cosa, dove, quando, quanto», ma perchè e come
- 17. July 18, 2013 www.yourcompany.com Everyday Hero dalla cuffia al computer Operatori «sbattuti»…
- 18. July 18, 2013 www.yourcompany.com Everyday Hero senza formazione!
- 19. July 18, 2013 www.yourcompany.com Everyday Hero con l’ansia «da prestazione»
- 20. July 18, 2013 www.yourcompany.com Everyday Hero Rachele corsa all’ultimo tool, software
- 21. July 18, 2013 www.yourcompany.com Everyday Hero Rachele … al «primo posto in classifica»
- 22. July 18, 2013 www.yourcompany.com Everyday Hero così son dolori!
- 23. July 18, 2013 www.yourcompany.com Everyday Hero il caso bank of america
- 25. internet, rete, digitale: «solo» uno strumento Non buono o cattivo in sé, ma in base a come li si usa
- 26. July 18, 2013 www.yourcompany.com Everyday Hero … Uso spesso pessimo troll, web violence
- 28. July 18, 2013 www.yourcompany.com Everyday Hero i mercati sono ancora conversazioni?
- 29. July 18, 2013 www.yourcompany.com Everyday Hero le banche - le «banche social» - sono ancora «conversazioni»? Un dialogo…
- 30. July 18, 2013 www.yourcompany.com Everyday Hero … che faccia davvero business? (Anche grazie a un saggio uso della Rete…)
- 31. July 18, 2013 www.yourcompany.com Everyday Hero i mercati possono essere ancora, «conversazioni»… E così le «banche social»: luogo di dialogo per il business
- 32. July 18, 2013 www.yourcompany.com Everyday Hero E così le «banche social» Luogo di dialogo, scambio, condivisione per il business
- 33. July 18, 2013 www.yourcompany.com Everyday Hero chiacchiera vana Non però come
- 34. July 18, 2013 www.yourcompany.com Everyday Hero la «parola-utile-per-te» … Ma se dicono, condividono
- 35. July 18, 2013 www.yourcompany.com Everyday Hero la «parola-utile-che-salva»
- 36. July 18, 2013 www.yourcompany.com Everyday Hero in quanto ama…
- 37. July 18, 2013 www.yourcompany.com Everyday Hero … E aiuta!
- 38. July 18, 2013 www.yourcompany.com Everyday Hero dialogo, colloquio autentico Come
- 39. July 18, 2013 www.yourcompany.com Everyday Hero condivisione di esperienze utili-per-te
- 40. la mia vision
- 41. July 18, 2013 www.yourcompany.com Everyday Hero vuoi vendere? aiuta! sell? help!
- 42. July 18, 2013 www.yourcompany.com Everyday Hero #sellhelp!
- 43. July 18, 2013 www.yourcompany.com Everyday Hero #socialmediaroi è responsabilità
- 44. July 18, 2013 www.yourcompany.com Everyday Hero cuore! è un fatto di
- 45. July 18, 2013 www.yourcompany.com Everyday Hero il cuore tutto te stesso Quanto e quanto a lungo tu sia responsabile, quanto tu metta in gioco
- 46. July 18, 2013 www.yourcompany.com Everyday Hero per aiutare Soddisfare in tutto il cliente-amico
- 47. July 18, 2013 www.yourcompany.com Everyday Hero sono utile dunque vendo #SellHelp #SocialCare
- 48. July 18, 2013 www.yourcompany.com Everyday Hero far bene i soldi far soldi bene Fare i soldi facendo del bene
- 49. July 18, 2013 www.yourcompany.com Everyday Hero fare l’utile con l’utilità Fare del bene facendo i soldi
- 51. July 18, 2013 www.yourcompany.com Everyday Hero new marketing era help-marketing Marketing dell’Aiuto
- 52. il kpi
- 53. July 18, 2013 www.yourcompany.com Everyday Hero social selling social engagement helping
- 54. le 3 keywords
- 55. July 18, 2013 www.yourcompany.com Everyday Hero #1 customer experience memorabile
- 56. July 18, 2013 www.yourcompany.com Everyday Hero #2 passaparola word of mouth marketing
- 57. July 18, 2013 www.yourcompany.com Everyday Hero #3 social crm impeccabile
- 58. #helpmarketing
- 59. July 18, 2013 www.yourcompany.com Everyday Hero aiutare è il nuovo marketing
- 60. July 18, 2013 www.yourcompany.com Everyday Hero
- 61. July 18, 2013 www.yourcompany.com Everyday Hero
- 62. July 18, 2013 www.yourcompany.com Everyday HeroIl Nuovo Marketing è Relazione con la Rete fammi innamorare sarò tuo cliente!
- 63. July 18, 2013 www.yourcompany.com Everyday Hero mi fido, ti compro ti faccio comprare A vendere di più è l’azienda più Responsabile
- 65. July 18, 2013 www.yourcompany.com Everyday Hero social engagement abbraccio, ingaggio, fidanzamento #SocialCare a 360 gradi: da sogno…
- 66. July 18, 2013 www.yourcompany.com Everyday Hero #helpmarketing customer experience memorabile Per tutti e ciascuno: ogni cliente è un amico unico
- 67. in sintesi…
- 68. July 18, 2013 www.yourcompany.com Everyday Hero aiuta vendendo vendi aiutando
- 69. July 18, 2013 www.yourcompany.com Everyday Hero sii responsabile #socialcare #sellhelp
- 70. July 18, 2013 www.yourcompany.com Everyday Hero #heartmarketing #helpmarketing
- 71. July 18, 2013 www.yourcompany.com Everyday Hero allo sportello bancario più vintage
- 72. July 18, 2013 www.yourcompany.com Everyday Hero o coi chatbots più innovativi… Purché tu ci metta…
- 73. July 18, 2013 www.yourcompany.com Everyday Hero il cuore e tutto te stesso Così assicurerai una…
- 74. July 18, 2013 www.yourcompany.com Everyday Hero #CustomerExperience Revolution Customer experience da sogno
- 75. July 18, 2013 www.yourcompany.com Everyday Hero new business model roi!
- 76. July 18, 2013 www.yourcompany.com Everyday Hero
- 77. July 18, 2013 www.yourcompany.com Everyday Hero
- 78. July 18, 2013 www.yourcompany.com Everyday Hero ✔ Helping You Help & Be Useful To Succeed in Business & Life | Digital Strategy R&D | Public Speaker | Coach | Author Rachele Zinzocchi