The document discusses the evolution of influencer marketing and its focus on providing helpful, useful experiences for others. It notes that influencer marketing is really about social care, sharing experiences that are useful for people in a spontaneous way. True influencers are those who help and influence through their expertise and relationships within their own networks, not paid celebrities. The key is providing memorable customer experiences and spreading goodwill through word-of-mouth recommendations.
3. July 18, 2013 www.yourcompany.com
Everyday Hero
3
R&D Social Media Manager, Public Speaker
Vuoi sapere chi sono?
Mi trovi qui, qui, su LinkedIn e su…
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114. July 18, 2013 www.yourcompany.com
Everyday Hero
Inbound Marketing, 16/5/16
115. July 18, 2013 www.yourcompany.com
Everyday Hero
«e io pago!»
Ma non è questione di soldi…
116. 29 giugno 2016 @Raquel75 #helpmarketing
Aiuto dunque influenzo (e vendo)
chi converte di più?
Shift Communications, 16/3/16
117. 29 giugno 2016 @Raquel75 #helpmarketing
Aiuto dunque influenzo (e vendo)
… gli influencer organicI!
Shift Communications, 16/3/16
Quelli non pagati…
118. July 18, 2013 www.yourcompany.com
Everyday Hero
Digiday, 5/7/16
119. July 18, 2013 www.yourcompany.com
Everyday Hero
Digiday, 5/7/16
167. July 18, 2013 www.yourcompany.com
Everyday Hero
167
R&D Social Media Manager, Public Speaker
Vuoi sapere chi sono?
Mi trovi qui, qui, su LinkedIn e su…
rachele zinzocchI