This document discusses Facebook and its potential for small and medium-sized enterprises (SMEs). It describes Facebook as the most popular social network with over 1 billion users who are active every day. It notes that while Facebook is not a sales platform, it can be used by SMEs to build relationships, interact with customers, gain trust, and disseminate information to targeted customer segments. The document also provides definitions for common Facebook terms like profile, friend, page, and news feed.

1. Modulo 5 – Facebook per PMI
http:www.learning2gether.eu
• Cosa è Facebook
• Potenziale di Facebook per le PMI
• Il gergo di Facebook
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

2. Cosa è Facebook?
http:www.learning2gether.eu
• Facebook è il social
network più popolare
• Più di un miliardo di
users
• 665 users attivi ogni
giorno
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

3. Cosa è Facebook?
http:www.learning2gether.eu
• Usato spesso per
comunicazioni provate
con “Amici” via
messaggi, wall, chat
• Le aziende usano le fan
pages per interagire
con i loro clienti
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

4. Cosa è Facebook
http:www.learning2gether.eu
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

5. Il Potenziale di Facebook
per le PMI
http:www.learning2gether.eu
Ricorda:
• Facebook non è una
piattaforma di
vendita
• Facebook è una
piattaforma di
comunicazione
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

6. Il Potenziale di Facebook
per le PMI
http:www.learning2gether.eu
E allora perché?
Facebook è l’ideale per
costruire relazioni e
interagire con i
consukatori.
 La base di un’attività
di successo
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

7. Il Potenziale di Facebook
per le PMI
http:www.learning2gether.eu
Facebook ti permette di
• Acquisire fiducia
• Consolidare reputazione
• Velocizzare i processi informativi
• Creare aspettativa circa ciò che stai
preparando
• Disseminare informazioni aggiuntive
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

8. Il Potenziale di Facebook
per le PMI
http:www.learning2gether.eu
Facebook ti permette di
• Ricevere feedback diretto dai clienti sul
servizio erogato
• Monitorare la concorrenza
• Ottimizzare la tua presenza in internet
• Rivolgerti in modo più diretto a clienti,
segmenti obiettivo
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

9. Il “gergo”
•
•
•
•
•
•
•
http:www.learning2gether.eu
Admin
Applications
Event
Fan
Friend
Group
Like
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

10. Il “gergo”
•
•
•
•
•
•
•
http:www.learning2gether.eu
News Feed
Notifications
Page
Poke
Profile
Tag
Timeline
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.