SlideShare a Scribd company logo
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Blogs
• What are Blogs
• Why Blogs
• How to blog
• Good practice examples
Module 7 – Tweeting and
Blogging for SMEs
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euWhat are Blogs
• The word “blog” is a
combination of the
words web and log.
• A blog contains text,
images, videos and
links
• Blogs became popular
in the late 1990s
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euWhat are Blogs
• A blog can be understood as an online log that
is published on the internet
• It consists of chronological posts, usually
viewable by everyone and periodically
updated
• Blogs often allow readers to comment on
posts
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euWhy Blogs
• Unlike on other social media tools posts on a
blog are more persistent
• Unlike a webpage the content is more
dynamic and is updated on regular basis
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euWhy Blogs
• A business blog can be used
as an efficient corporate
communication tool
• A business blog helps you to
share your expertise,
increase your reach, built up
trust and connect with
customers
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
• A blog instead of a webpage, a blog
and website or a blog integrated on
the webpage?
• Find a suitable software e.g. hosting
platform
• Integrate the blog in your
communication strategy
• Post attractive content
How to blog
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euHow to blog
Decision:
• Whether you want to have a separate blog in
addition to your webpage
• A blog instead of a webpage
• Or a blog integrated on your webpage
This is most of all a strategic not a technical
decision!
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euHow to blog
A separate blog in addition to your webpage
Feasible if you want to clearly separate the webpage content and
blog content
A blog instead of a webpage
If you do not have a webpage yet. It might make sense to use
your blog as a webpage and integrate static information
(address, opening hours, field of business etc.)
A blog integrated on your webpage
Use an area on your webpage for your business blog. Often
recommended as first choice
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euHow to blog
Either you sign up for a blog-publishing service or you host your
own blog on a server.
Blog-publishing service
• is easy to use, however
• often you have to pay for additional features, it might seem
unprofessional, you have to follow the rules of the service
Hosting your own blog
• is professional, gives you freedom, is often cheaper, however
• It is rather complicated and demanding to set it up
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euHow to blog
Blog-publishing service:
• Blogger
• Wordpress. Com
• Tumblr
• And many more
Free blog software for
hosting a blog:
• Wordpress.org
• Drupal
• And many more
If you use a blog-publishing service make sure that you use a custom
domain. E.g. mybusiness.com instead of the default address like
Mybusines.wordpress.com. It’s a paid upgrade.
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euHow to blog
• As for all communication channels the
most important thing is content
• Focus on creating high-quality content
• Publish a new blog post at least once a
week
• Be consistent, always publish on the
same day
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euHow to blog
• As a rule of thumb: costumers do not care
about you, they care about themselves!
• Do not write how great your are etc.
• Do not write too much about yourself
• Write something useful to them (e.g. solving a
certain problem, how to improve something, links to
interesting articles)
• Position yourself as an expert in a certain field
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euHow to blog
• Follow your communication strategy
• You could use your blog as the heart of your
social media communication, spread new blog
posts via Facebook, Twitter etc.
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euGood practice examples
Fiskars
http://www.fiskateers.com/blog/
Patagonia
http://www.thecleanestline.com/

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Learning 2.0gether_Blogs01

  • 1. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.eu Blogs • What are Blogs • Why Blogs • How to blog • Good practice examples Module 7 – Tweeting and Blogging for SMEs
  • 2. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euWhat are Blogs • The word “blog” is a combination of the words web and log. • A blog contains text, images, videos and links • Blogs became popular in the late 1990s
  • 3. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euWhat are Blogs • A blog can be understood as an online log that is published on the internet • It consists of chronological posts, usually viewable by everyone and periodically updated • Blogs often allow readers to comment on posts
  • 4. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euWhy Blogs • Unlike on other social media tools posts on a blog are more persistent • Unlike a webpage the content is more dynamic and is updated on regular basis
  • 5. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euWhy Blogs • A business blog can be used as an efficient corporate communication tool • A business blog helps you to share your expertise, increase your reach, built up trust and connect with customers
  • 6. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.eu • A blog instead of a webpage, a blog and website or a blog integrated on the webpage? • Find a suitable software e.g. hosting platform • Integrate the blog in your communication strategy • Post attractive content How to blog
  • 7. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euHow to blog Decision: • Whether you want to have a separate blog in addition to your webpage • A blog instead of a webpage • Or a blog integrated on your webpage This is most of all a strategic not a technical decision!
  • 8. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euHow to blog A separate blog in addition to your webpage Feasible if you want to clearly separate the webpage content and blog content A blog instead of a webpage If you do not have a webpage yet. It might make sense to use your blog as a webpage and integrate static information (address, opening hours, field of business etc.) A blog integrated on your webpage Use an area on your webpage for your business blog. Often recommended as first choice
  • 9. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euHow to blog Either you sign up for a blog-publishing service or you host your own blog on a server. Blog-publishing service • is easy to use, however • often you have to pay for additional features, it might seem unprofessional, you have to follow the rules of the service Hosting your own blog • is professional, gives you freedom, is often cheaper, however • It is rather complicated and demanding to set it up
  • 10. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euHow to blog Blog-publishing service: • Blogger • Wordpress. Com • Tumblr • And many more Free blog software for hosting a blog: • Wordpress.org • Drupal • And many more If you use a blog-publishing service make sure that you use a custom domain. E.g. mybusiness.com instead of the default address like Mybusines.wordpress.com. It’s a paid upgrade.
  • 11. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euHow to blog • As for all communication channels the most important thing is content • Focus on creating high-quality content • Publish a new blog post at least once a week • Be consistent, always publish on the same day
  • 12. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euHow to blog • As a rule of thumb: costumers do not care about you, they care about themselves! • Do not write how great your are etc. • Do not write too much about yourself • Write something useful to them (e.g. solving a certain problem, how to improve something, links to interesting articles) • Position yourself as an expert in a certain field
  • 13. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euHow to blog • Follow your communication strategy • You could use your blog as the heart of your social media communication, spread new blog posts via Facebook, Twitter etc.
  • 14. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euGood practice examples Fiskars http://www.fiskateers.com/blog/ Patagonia http://www.thecleanestline.com/