SlideShare a Scribd company logo
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Module 9 – Other
Social Media Tools
Social Media Tools
for SMEs for
Publication
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euPublication
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euSlideshare
• Online platform to share
presentations and documents
• Possibility to present your company as an expert in a specific field
• Easy tool to make your work more visible and public
• Possibility to identify other relevant business partners or potential
customers
• Increases traffic to your site when integrating a link
• Presentations can easily be embedded on any other website
• http://slideshare.net
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euYouTube
• Largest online video hosting
service
• Videos can be uploaded, embedded and watched for
free
• 4 bn. daily views, 24h videomaterial/min uploaded
• http://www.youtube.com
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euYouTube
Benefits for your company:
• Great marketing tool
• Demonstrate your products
• Show customers’ problems, e.g. demonstrate how to
use a specific tool
• Create a community and receive their direct
feedback, e.g. on your demonstrations
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euBest Practice on YouTube
Quiksilver & Roxy
• The marketers at Quiksilver Inc. are bringing
consumers value by offering them a look behind the
scenes and giving them access to free content that,
in the past, might not have been available at all.
• Quiksilver posts a new video about once a week
(Roxy posts slightly more frequently), which helps
them both maintain a consistently fresh presence.
• http://www.youtube.com/quiksilver
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euPicasa
• Image organizer and image viewer
to organise and edit digital photos
• Owned by Google
• Possibility to set up a web album linked to your
Google+ account
• Excellent marketing tool, e.g. to attract more people
to the company’s website
• http://picasa.google.com/
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euFlickr
• Flickr is an online publication platform
for pictures and videos
• Belongs to Yahoo
• Pictures can easily be integrated into websites as a
slideshow to make your website more attractive
• Pictures can be uploaded in different formats
• Helps to increase traffic to your website
• http://flickr.com
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euFlickr
How to use Flickr for your business:
• Set album tags to increase the search rate
• Add an album description and image subtitles
– Add the source to each picture
– Possibility to add licences, e.g. Creative Commons
• Use relevant pictures to advertise your business
• Offer the press access to your Flickr to promote your product
• Follow relevant groups on Flickr to get in contact with
potential customers or similar companies
• Never post advertisements in the discussion forum
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euInstagram
• App to share photos and videos
online
• Owned by Facebook
• Hash tag keywords used to categorise uploaded pictures and
videos
• Companies can get customers to share and exchange
information on their products with their networks
• Can easily upload to Facebook, Twitter, Flickr or email without
visiting each site separately
• http://instagram.com
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Best Practice on
Instagram
Jamie Oliver -
http://instagram.com/jamieoliver#
Starbucks-
http://instagram.com/starbucks#

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L2 g other_social_media_tools_publication

  • 1. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.eu Module 9 – Other Social Media Tools Social Media Tools for SMEs for Publication
  • 2. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euPublication
  • 3. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euSlideshare • Online platform to share presentations and documents • Possibility to present your company as an expert in a specific field • Easy tool to make your work more visible and public • Possibility to identify other relevant business partners or potential customers • Increases traffic to your site when integrating a link • Presentations can easily be embedded on any other website • http://slideshare.net
  • 4. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euYouTube • Largest online video hosting service • Videos can be uploaded, embedded and watched for free • 4 bn. daily views, 24h videomaterial/min uploaded • http://www.youtube.com
  • 5. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euYouTube Benefits for your company: • Great marketing tool • Demonstrate your products • Show customers’ problems, e.g. demonstrate how to use a specific tool • Create a community and receive their direct feedback, e.g. on your demonstrations
  • 6. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euBest Practice on YouTube Quiksilver & Roxy • The marketers at Quiksilver Inc. are bringing consumers value by offering them a look behind the scenes and giving them access to free content that, in the past, might not have been available at all. • Quiksilver posts a new video about once a week (Roxy posts slightly more frequently), which helps them both maintain a consistently fresh presence. • http://www.youtube.com/quiksilver
  • 7. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euPicasa • Image organizer and image viewer to organise and edit digital photos • Owned by Google • Possibility to set up a web album linked to your Google+ account • Excellent marketing tool, e.g. to attract more people to the company’s website • http://picasa.google.com/
  • 8. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euFlickr • Flickr is an online publication platform for pictures and videos • Belongs to Yahoo • Pictures can easily be integrated into websites as a slideshow to make your website more attractive • Pictures can be uploaded in different formats • Helps to increase traffic to your website • http://flickr.com
  • 9. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euFlickr How to use Flickr for your business: • Set album tags to increase the search rate • Add an album description and image subtitles – Add the source to each picture – Possibility to add licences, e.g. Creative Commons • Use relevant pictures to advertise your business • Offer the press access to your Flickr to promote your product • Follow relevant groups on Flickr to get in contact with potential customers or similar companies • Never post advertisements in the discussion forum
  • 10. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euInstagram • App to share photos and videos online • Owned by Facebook • Hash tag keywords used to categorise uploaded pictures and videos • Companies can get customers to share and exchange information on their products with their networks • Can easily upload to Facebook, Twitter, Flickr or email without visiting each site separately • http://instagram.com
  • 11. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.eu Best Practice on Instagram Jamie Oliver - http://instagram.com/jamieoliver# Starbucks- http://instagram.com/starbucks#